Social Media Cheat Grid

@WeCollaborateSA #SocialMedia

The purpose of this document is to provide a snapshot view of the top 4 most popular social media channels, their purpose and some South African statistics. This cheat grid could assist you in establishing your social media goals and guide your strategic approach.

the top 4 channels explored  

FACEBOOK TWITTER INSTAGRAM LINKEDIN

NEED TO KNOW

Most established channel. Broad reach. Advanced targeting.

Well established micro blogging platform. Huge potential for reach. Time intensive.

Owned by Facebook. High engagement through integration and following hashtags.

Business-focused social media for marketers. It’s more than a CV.

WHO’S ON IT Everyone. Teens using it less. Images and video is key.

Wide audience. Tech. Marketing. Entertainment. News.

Millennial and teens, early adopters. Fashion. Nature. Photography.

Business people. Recruiters. Brands. Thought leaders.

SOCIAL IN SA 11.8 Million users 9.2 Million via Mobile

6.6 Million users 7-9 best time to post

1.15 million users 3.8 million registered accounts

HOW PEOPLE USE IT

81% of posts are photo’s Average updates 150 characters long.

140 characters per post 51% of tweets contain links 61% contain hashtags

Upload images. 15 sec videos. Hashtags. Location based. Double tap image to like.

Build personal brand. Search for jobs. Share knowledge. Join groups. Post articles of interest.

HOW BRANDS USE IT

Publish high quality visual content. Extension of brand campaigns. Non fans to fans. Deal with complaints. Identify brand lovers.

Competitions and sports related content get most retweets Real time participation is key. Host twitter chats. Respond to questions and customer support.

Publish high quality visual and video content to engage with fans. Showcase brand experiences.

Content distribution, publishing tech, business, news and insights. Text and visual content. Recruitment. Ask questions. Advice.

WHAT IT CAN HELP ACHIEVE

Awareness. Brand equity. Purchase intent. Traffic. Reach and insights.

Awareness. Brand equity. Purchase intent. Traffic. Reach and insights.

Creatively extend and integrate your TV campaign. Build a visual aspect to your brand.

Brand equity and engagement. Establish brand as “the company to work for”. Connect with decision makers.

MEASURE Shares. Comments. Likes. Video Views. Engagement.

RT’s. @replies. Favourites. Followers. Hashtag usage.

Likes, Comments, Hashtags, Shares.

Comments. Likes. Shares. Reach. Interactions.

INTERESTING Fastest Growing Segment 31 – 40 crowd Best time to post 9am – 10am and Thursdays

Extremely high engagement. 85% of tweets come from mobile devices. Twitter overtakes FB usage fro SA brands.

Cape Town dominates. Most popular hashtags #SouthAfrica #CapeTown #Love

Customizing your background is a new feature. Integrate your slideshare. Add testimonials.

*SOME INFO & STATS SOURCED FROM: WorldWideWorx: Social media landscape Report 20154/15 *INSIGHTS BY #WECOLLABORATESA

Social Media Cheat Sheet

About WeCollaborate Partnerships beyond the banner

Fuelled by a passion for people and brands, WeCollaborate is a specialist communications and connectivity agency. Driven by integration, we build up brands with digital and innovation at the center of the strategy. You have an objective, and we will meet your brief by developing tailor made solutions, with the right people, to transform your business. We work with Global and South African brands, igniting their digital presence and ensuring their always-on connectivity and hardware solutions are taken care of. Our key products and services include Brand and Digital strategy, IT & Connectivity Solutions and a Digital & Social media learning lab. We offer clients Social Media Audits. For more information visit www.socialaudit.co.za

MIKE PAXINOS IT Innovator & Communication solutions specialist I believe the world should always be connected. I provide hardware & backup and connectivity solutions. Technical support and systems integration is the backbone of most businesses in the connected world. mike@wecollaborate.co.za

CHERYLANN SMITH Digital Innovator & Social media specialist I am a passionate, innovative big picture thinker who can connect digital and social to all other aspects of the client business to drive growth opportunities cherylann@wecollaborate.co.za

THANK YOU

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