WeBuy – WHITE PAPERCompensative Model 17 Platform Activity Mining 18 Sellers “Joining Grant”...

WeBuy

”Democracy arose from men’s thinking that if they are equal in any respect, they are equal absolutely.” Aristotle

Authors: Emil Guberman | Victor NemirovskyYuri Voschinsky | Ilya Yulish

THE FIRST ON-DEMAND ADVERTISING PLATFORM

WeBuy – WHITE PAPER

WEBUY White Paper Version 1.3 | 2

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor relate in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not include or contain any information (or indication that might be considered as a recommendation, or that might be used as a basis) for any investment decision. WBY are just utility tokens which can be used only on the WeBuy platform and are not intended to be used as an investment. The offering of WBY on a trading platform is done in order to allow the use of the WeBuy platform and not for speculative purposes. The offering of WBY tokens on a trading platform does not change the legal qualification of the tokens, which remain a simple means for the use of the WeBuy platform and are not a security. WeBuy is not to be considered as an advisor in any legal, tax, or financial matters. Any information in the white paper is provided for general information purposes only and WeBuy does not provide any warranty as to the accuracy and completeness of this information. WeBuy is not a financial intermediary and is not required to obtain any authorization for Anti-Money Laundering purposes. Acquiring WBY shall not grant any right or influence over WeBuy’s organization and governance to the Purchasers. Regulatory authorities are carefully scrutinizing businesses and operations associated with Cryptocurrencies in the world. In that respect, regulatory measures, investigations, or actions may impact WeBuy’s business and even limit or prevent it from developing its operations in the future. Any person undertaking to acquire WBY must be aware of the WeBuy business model, the white paper or terms and conditions may change or need to be modified because of new regulatory and compliance requirements from any applicable laws in any jurisdictions. In such a case, purchasers and anyone undertaking to acquire WBY acknowledge and understand that neither WeBuy nor any of its affiliates shall be held liable for any direct or indirect loss or damage caused by such changes. WeBuy will do its utmost to launch its operations and develop the WeBuy platform. Anyone undertaking to acquire WBY acknowledges and understands that WeBuy does not provide any guarantee that it will manage to achieve it. They acknowledge and understand therefore that WeBuy (including its bodies and employees) assumes no liability or responsibility for any loss or damage that would result from or relate to the incapacity to use WBY, except in case of intentional misconduct or gross negligence.


Table of Contents

01 SUMMARY 1.11.21.31.41.5 1.6

Overview 4Distortion 4Platform 5Blockchain 6WBY Token 6Management 7

02 MARKET & OPPORTUNITY

2.12.22.32.42.5 2.6

Introduction 8Challenge 9Reversing Advertising Process 9Creating Buyer Referral Networks (BRNs) 10Community Engagement Compensation 11Competitive Advantage 11

03 BLOCKCHAIN 3.13.23.3

Introduction 12Stellar Network 13Rationale for Stellar 14

04 WEBUY PLATFORM 4.14.24.34.44.54.6

4.7

WeBuy on the Blockchain 15Overview 16Compensative Model 17Platform Activity Mining 18Sellers “Joining Grant” 18Revenue Sources 19

4.6.1 Transaction Based Fees 194.6.2 Big Data Sales 19

Advertising 20

05 BUSINESS STRATEGY 5.15.25.3

Objective 22Roadmap 23Marketing Strategy 24

06 CORPORATE 6.16.3

Introduction 25Advisory Board 25

07 ITO (INITIAL TOKEN OFFERING)

7.17.27.37.47.5

Token Issuance 26Summary 26Unsold Tokens 27Private and Public Sales 27Token Distribution Event 27

08 USE OF PROCEEDS 28

09 CONTACT DETAILS 29

01 Summary


Overview Distortion01.1 01.2

01 Summary

Every day information about us is sold, and instead of getting paid, we receive a flood of annoying advertisements, most of which are not even relevant for us. This has helped to create an enormous digital advertising market that has already passed 250B dollars in 2018.

Neither the buyers nor the sellers are the big winners in this situation. Buyers are annoyed by excessive, poorly-targeted ads. Sellers are frustrated by poor conversion rates from their ad spend. The only winners here are the advertising platforms.

Digital advertising is dominated by Google and Facebook, which collectively hold about 60% of the market. Global mobile advertising spend is predicted to reach $163 billion by 2019.

WeBuy’s vision is to correct this major imbalance. It will take the control of the advertising world away from the giants and put it in the hands of the WeBuy community, for the benefit of both buyers and sellers.

WeBuy is holding a crowdsale event of WBY Tokens. WBY Tokens will be used by WeBuy merchants (sellers) to pay for advertising and used by WeBuy users (buyers) to pay for goods and services.

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01.3

PlatformWeBuy is an advanced on-demand advertising platform accessed through a mobile application and based on a complex web of Buyer Referral Networks (BRNs), created and governed by users of the platform (buyers). WeBuy aims to:

1) Remove the barriers that are preventing millions of businesses around the world from maximizing sales. Platform features enable sellers to join WeBuy’s Buyer Referral Networks (BRNs) at zero cost. Each new seller that joins will receive a joining grant of $500 from WeBuy in the form of advertisement credits.

2) Allow consumers to be the main recipients of online advertising spend. Hundreds of billions of dollars are paid to attract buyers. With WeBuy it’s the buyers who receive most of that money.

3) Optimize communication between sellers and buyers to facilitate increased lead generation, speed up decision making, and cut transaction costs and eliminate unneeded fees.

WeBuy will grow into a comprehensive global network through individual consumers and clients creating Buyer Referral Networks (BRNs) by inviting sellers (stores, etc) and new potential buyers (consumers and clients) to join WeBuy. In turn, these potential buyers are compensated using a part of the funds spent by their stores and service providers (sellers) on advertising to WeBuy users. Active buyers in WeBuy earn money as partners. The more active they are, the more they can earn.

Every dollar spent on WeBuy advertising will be distributed between the buyer who sees the advertisement, the buyer who introduced the seller to WeBuy, and the platform itself via a Community Engagement Compensation program.

With WeBuy, sales are generated in two ways:

4) Sellers buy advertisement products that allow them to communicate directly with buyers that have already expressed an interest in purchasing a proposed product or service.

5) Buyers issue SellMe profiles that describe the product or service they want to buy. SellMe’s are visible to the relevant WeBuy stores (sellers) in the buyer’s defined geographical area. If they have advertised, the sellers can see the buyer and can communicate directly in real-time to promote their products, leading to a buy/no buy decision by the buyer.

Consequently, buyers find the products and services they want, at the best price, and sellers can reach potential customers (or clients) who are known to be interested in their specific products/services. Customer acquisition and transaction costs are cut.


01.3 01.4

Blockchain

The use of Blockchain technologies, from the start, will provide full transparency and reliability. The decentralized ledger in combination with the user-friendly application/platform will create a self-sufficient ecosystem, once committed ownership can be verified and confirmed for Community Engagement Compensation.

The WeBuy model will be implemented as a Stellar Smart Contract. Transactions will be verified using cryptography asymmetric keys. By utilizing a Stellar Smart Contract, WeBuy ensures that, the system of compensation is fully automated. Sellers build closer relationships with customers (and clients). Sellers also enjoy greater confidence that advertisements will be seen by buyers, who are not only more likely to buy, but who have also made it known that they have an active interest in their products and services.

WeBuy aims – with your help and support – to be a purely Decentralized Autonomous Corporation (DAC) within three years. This will be achieved by transferring the platform functionality and income into a decentralized blockchain based system.

WBY Token

The WBY Token will fuel the WeBuy network which will support rapidly increasing volumes of commerce. It will be used:

1) By the Sellers, in order to purchase advertising opportunities

2) By WeBuy, in order to pay the buyers their share of the sellers’ advertising spend

3) By the buyers, in order to purchase products and services from sellers

4) Generally, to save transaction costs – made possible by fast and cheap Stellar (XLM) blockchain-based transactions

WeBuy will be a cross border system, working in a similar way everywhere. This demands a payment system based on a single token. The use of WBY token will facilitate fast transaction processing times and cheap transactions.


01.5

Management

The founding management team provides a good mix of experience and understanding of the relevant technologies and markets.

Emil Guberman, CEO – Former programmer and founder of a series of successful businesses (http://eiggroup.co). Experience in founding, financing, and managing companies and complicated international projects in Israel, USA, UK, Russia, and Kazakhstan.

Victor Nemirovsky, CPO – Over 20 years’ experience in software engineering and leading development teams to successfully deliver solutions and products in automotive, robotics, automation, and A/V control industries. In 2010, co-founded iRule which was sold to an industry leader in 2016.

Yuri Voschinsky, CTO – Experience leading teams in data processing, big data, cloud computing, and real-time control for more than 20 years. As the software engineering director for Eyeona, he managed all aspects of design and development for a retailer loyalty platform.

Ilya Yulish, CIO – Technology evangelist, cryptocurrency and blockchain enthusiast with over 20 years’ experience in software and business development, holds several patents in telecommunications network enhancement. Held senior positions at Fasternet, Comverse, AT&T, Olive Software, and others.


02 Market & Opportunity

02.1

Introduction

The Digital Advertising market today is characterized by:

1) Slow Market Penetration – more than 500 million small and medium enterprises worldwide offer products and services that could be marketed better with online advertisement, however, less than half of these businesses even advertise online because of the ineffectiveness of the existing advertisement techniques for SMEs. In addition, approximately 90% of retail purchases are still made offline. This means that hundreds of millions of businesses are left out of the online retail space. WeBuy aims to take advantage of this opportunity by bringing a major portion of these businesses into the world of effective online advertising.

2) Monopolies in Advertising – Facebook and Google control the bulk of digital ad spend. eMarketer1 expects digital ad spend in the US to grow 15.9% in 2017 to $83 billion in revenue. Facebook ad revenues jumped 32.1% and Google 14.8%. Overall, Google controls 40.7% and Facebook has 19.7% of the U.S. digital ad market. WeBuy aims to decentralize this dedicated economy in order to build a better and more equitable ecosystem. The goal is that the half trillion dollars that are spent each year on digital advertising will mainly be used to compensate the time and effort of the end users.

1. http://www.adweek.com/digital/u-s-digital-advertising-will-make-83-billion-this-year-says-emarketer/

STATUS 2016 2017 2018 2019

Google $29.43 $35.00 $40.08 $45.69

YouTube $2.92 $3.88 $4.43 $4.96

Facebook $12.37 $17.37 $21.57 $25.56

Instagram $1.61 $3.08 $5.40 $6.84

Microsoft (Microsoft & Linkedin)

$3.34 $3.60 $3.84 $4.04

Linkedin $0.73 $0.81 $0.92 $1.02

Oath $1.27 $3.60 $3.69 $3.77

Amazon $1.12 $1.65 $2.35 $3.19

Twitter $1.36 $1.21 $1.16 $1.16

Yelp $0.62 $0.72 $0.84 $0.98

Snapchat $0.30 $0.64 $1.18 $2.04

IAC $0.50 $0.45 $0.41 $0.38

Yahoo $2.25 – – –

TOTAL DIGITAL AD SPENDING $71.60 $83.00 $93.75 $105.44

NET US DIGITAL AD REVENUES, BY COMPANY, 2016–2019 billions

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms, net ad revenues after company pay traffic acquisition costs (TAC) to partner sites

Source: company reports, eMarketer, Sep 2017

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WeBuy aims to correct each of these imbalances by operating an on-demand advertising platform with built-in virality, powerful growth incentives, and an easier experience for customers (or clients) and better customer targeting for merchants.

Bringing such a large number of businesses online, especially into a single platform, would normally require thousands of agents who would need to approach the businesses, convince them to join and guide them through the process of creating their online retail space. With WeBuy, that process is redundant. This on-demand advertising platform belongs to buyers with the Buyer Referral Network (BRN) mechanism that they create.

WeBuy offers a mobile application that allows buyers to describe the product or service they want to buy. The description (“SellMe”) is visible to all relevant WeBuy Sellers in the buyer’s geographical area, enabling them to see, communicate, and promote their product or service to the buyer in real time.

To further encourage ad view and to nudge the buyer into making a purchase, a portion of the advertising fee is added to the buyer’s WeBuy wallet.

The typical internet user sees more than 4,000 advertisements every month. WeBuy offers its members an opportunity to earn a significant amount of WBY tokens by viewing relevant ads.

02.2

Challenge

02.3

Reversing Advertising Process


Being paid for seeing ads is not all there is. WeBuy is a new word in the Sharing Economy – providing the platform users the opportunity to benefit from taking an active part in platform growth. Buyers on WeBuy create their own Buyer Referral Network (BRN) by inviting SMEs to join the platform. The selection of SMEs is completely open and is not limited to businesses frequented by the buyers.

The WeBuy platform includes all of the tools needed by the buyers to select and invite SMEs and for those SMEs to integrate with the platform.

The owner of the BRN receives a significant amount of the budget, paid by the seller that he/she invited according to the CEC (Community Engagement Compensation) Policy.

This way, any amount paid by the SMEs for advertising is distributed between the WeBuy platform, the buyer who views the advertisement, and the buyer who introduced the SME.

The stores build a closer relationship to customers and have confidence that their advertisements will be seen by buyers who are likely to buy – buyers who show an active interest in their products or services. Customers receive rewards in the form of WBY tokens that they can use on the WeBuy platform

WeBuy is the first on-demand advertising platform truly created and owned by buyers.

02.4

Creating The Buyer Referral Network (BRN)


02.5

Community Engagement Compensation

The WeBuy ideology is based on two main concepts:

1) Sellers must pay to communicate with buyers, resulting in buyers being compensated for their engagement, based on the amounts paid by sellers. They pay by purchasing advertisements which in turn are seen by the buyers.

2) The Seller is always part of a Buyer Referral Network (BRN) established by the buyer who recruited them to WeBuy. As a result, any active buyer in WeBuy is compensated for his/her engagement in the form of WBY tokens. The more active the buyer, the more tokens can be earned. Those WBY tokens can be exchanged for FIAT currency or used to buy goods and services from sellers on the WeBuy platform.

02.6

Competitive Advantage

The world of commerce in general, and online advertising in particular, is very competitive. As described above, it is dominated by giants such as Google, Facebook, Microsoft, and a number of other large and aggressive players.

Their services allow advertisers to choose from a range of products, including ads targeted at well-defined demographics, search-related ads, and free, or almost free, online presence.

However, none of those services provide:

1) Buyers with the means to earn money by creating their own referral networks

2) Buyers with the means to earn money by viewing advertisements

3) A flexible and effective solution for SMEs

4) Mutual and real-time connectivity between product searches and relevant nearby merchants

5) Real time social network, based on areas of interest

WeBuy offers an entirely new way for buyers and sellers to meet and engage.


03.1 Matching advertising, commerce, and ecommerce with a decentralized vision is quite an interesting concept. We don’t speak here about a shop accepting payment in cryptocurrencies. Those already exist. We speak here about an evolutive scientific vision that will deploy blockchain technology to revolutionize the way sellers and buyers interact. In WeBuy’s vision, our on-demand advertising platform will completely overhaul the world of commerce, including e-commerce and online advertising.

Blockchain makes this possible by providing a reliable, open, and programmable accounting system. It is a shared peer-to-peer distributed ledger (distributed database). It is a peer-to-peer transaction management system without an intermediary. The transactions are verified by a network of nodes and recorded in a public distributed ledger called blockchain.

Solutions using blockchain can be built to maintain a continuously growing list of cryptographically secured data records protected against alteration and modification. It sets up trust, accountability and transparency while streamlining business processes.

Blockchain can help reduce expense and unpredictability of working edge devices or connecting servers. Blockchain distributed ledger simplifies the development of cost-effective business systems where anything can be tracked and exchanged, without requiring an essential central control.

Using blockchain removes the characteristic of infinite reproducibility from a digital asset. It confirms that each unit of value was transferred only once, solving the long-standing problem of double spending.

Blockchains have been described as a value-exchange protocol. This blockchain-based exchange of value can be completed more quickly, more safely, and more cheaply than with traditional systems. A blockchain can assign title rights because it provides a record that compels offer and acceptance.

The long-term objective is to achieve Decentralized Autonomous Corporations (DACs) which are open, self-organized collectives coordinated by economic incentives and self-executing code, cooperating around shared goals.

Powered by the network effect, DACs provide an economic model and incentive for the production of open, shareable resources. With the creation of more open resources, DACs will be able to scale indefinitely while staying agile and coherent, and in many cases outcompete existing corporate structures.

DACs have attracted top talents in the blockchain space, holding promise for more efficient and resilient organizations.

03 Blockchain

Introduction

WEBUY White Paper Version 1.3 | 1303 BLOCKCHAIN

Ethereum ERC20 does not meet our needs and here is why.

Traditionally,tokens have been issued on the Ethereum network in the form of ERC20 tokens. ERC20 tokens are easy to issue and are infinitely customizable using Ethereum’s smart contract language. However, recent events have highlighted some weaknesses of the network, including slow transaction processing times for the network during ICOs and increasingly expensive gas prices (by fiat standards) for transactions and smart contract execution.

Moreover, many organizations require only basic tokens; they adopt the risk of Ethereum’s Turing complete programming language without taking advantage of many of its benefits.

Stellar is the best choice for projects that do not require complex smart contracts but require fast transaction processing time and cheap transaction fees.

With ERC20 tokens, it takes a great deal of money and time to put your token on decentralized exchange, while Stellar features a decentralized exchange where any Stellar network token can be instantly traded without relying on a third party exchange to list the token. This means that newly issued tokens can be traded on day 1.

03.2

Stellar Network

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Rationale for Stellar

Built-in decentralized exchangeThere are literally thousands of new tokens being issued this year.

Each one will have to find some exchange to list them. Users will have to make accounts at random exchanges to be able to buy certain tokens and, inevitably, many of these tokens won’t get listed.

Stellar was designed from the ground up to support efficient trading. Any token created on Stellar can be bought and sold immediately on Stellar’s decentralized exchange by means of Stellar’s native offer mechanism. An organization does not have to rely on a third party exchange like Bittrex or Poloniex to list or make the market for them.

This all means one less unknown since you don’t have to trust someone to list your token.

Greater securityWhile Stellar is less expressive than Ethereum, the simplicity of its transaction model creates fewer pitfalls and hence can improve the security of applications that do not require the full generality of Turing-complete smart contracts. Simply put, Stellar’s model of atomic multi-operation transactions leads to more auditable code, limits uncertainty, and decreases the risk of harm from bad actors who may exploit program vulnerabilities.

Significantly cheaper and fasterAs ether (ETH) obtains higher valuations, computation and transactions are becoming increasingly expensive. Stellar does not require any “gas” to execute programs and only requires a negligible transaction fee (.00001 XLM – a fraction of a fraction of a penny) to discourage users with malicious intent from flooding the network with transactions.

The median transaction time on Stellar is 5 seconds, compared to approximately 3.5 minutes on Ethereum.

And to conclude: Stellar offers 3-5 sec confirmation time (versus 3 minutes on Ethereum). The transaction fee is cheap as well – the cost of 300k transactions is around 1 cent. On Ethereum, gas for the same amount of transactions will cost a pretty penny – around 8K USD. And with 3000+ transaction per sec (7 on Ethereum) – Stellar is the best choice for us.


04 WeBuy Platform

Blockchain is a basic requirement of the WeBuy on-demand advertising platform with respect to the following:

Transparency & Trust – Ability to ensure the correct actions in terms of transactions that are dependent on compensation, so that all participants are confident that they will receive what is due to them, without the involvement of third parties. For example, details of which sellers are in which Buyer Referral Networks (BRNs) are maintained and can be seen at any time.

Immortality – System contents and structures are not dependent on some outside or external management, so the positions of buyers and their networks remain consistent, independent of outside events.

Usage of WBY Tokens – Allows immediate payment between platform participants, not related to location or any other factor.

These objectives can only be achieved using blockchain technology.

04.1

Webuy on the Blockchain

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This section describes the WeBuy financial model, covering the commercial activity on the WeBuy platform. It is supposed to give a high-level overview of the general logic and mechanisms.

The description helps to highlight the system elements that can be improved by using blockchain mechanisms to both make the system more transparent and more trustworthy.

The main idea of WeBuy is to create a platform that will decentralize the future of the digital advertisement world and make it profitable for all. It is an advanced on-demand advertising platform accessed through a mobile application and based on a complex web of Buyer Referral Networks (BRNs), owned by users of the platform (buyers). WeBuy aims to:

• Remove the barriers that are preventing millions of businesses around the world from maximizing sales. Platform features enable Sellers to join WeBuy’s Buyer Referral Networks (BRNs) at zero cost. Each new seller that joins will receive a joining grant of $500 from WeBuy in the form of advertisement credits.

• Allow consumers to be the main recipients of online advertising spend. Hundreds of billions of dollars are paid to attract buyers. With WeBuy it’s the buyers who receive most of that money.

• Optimize communication between sellers and buyers to facilitate increased lead generation, speed up decision making, cut transaction costs, and eliminate unneeded fees.

WeBuy will grow into a comprehensive global network through individual consumers and clients creating Buyer Referral Networks (BRNs) and inviting sellers (stores, etc) and new potential buyers (consumers and clients) to join WeBuy. In turn, these potential buyers are compensated using a part of the funds spent by their stores and service providers (“Sellers”) on advertising to WeBuy users. Active buyers in WeBuy earn money as partners. The more active they are, the more they can earn.

Every dollar spent on WeBuy advertising will be distributed between the consumer (or client) who sees the advertisement, the consumer who introduced the seller to WeBuy and the platform itself via a Community Engagement Compensation program. With WeBuy sales are generated when buyers and sellers are effectively matched.

Buyers issue SellMe profiles describing the products or services they want to buy. SellMe’s are then sent to the relevant WeBuy stores (sellers) in the buyer’s defined geographical area. By paying for advertisements sellers can approach the buyer, via a range of advertising methods, including communicating with the buyers directly in real time and promote products to new customers, leading to a buy/no buy decision by the buyer.

Consequently, buyers find the products they want, at the best price, and sellers can reach potential customers who are known to be interested in their specific products. Customer acquisition and transaction costs are cut.

04.2

Overview


The mechanism of the WeBuy compensation model includes five parts:

Communicating Buyer (CB) – is the buyer who communicates with the seller (reviews ad, talks, reviews message, uses the WeBuy payment system to pay sellers).

Referring Buyer (RB) – is the buyer who invited the CB to join WeBuy.

Buyer Referral Network Owner (BRNO) – is the buyer which owns the network to which a specific seller belongs.

Referring Buyer Referral Network Owner (RBRNO) – is the buyer which has invited a BRNO to the WeBuy Platform.

WeBuy PlatformIt should be noted that:

1) The compensation for RB are never taken from the CB or BRNOs, but from the WeBuy platform and it is always equal to 10% of the compensation reached by the CB or BRNO.

2) The % of the CB or BRNO Compensation is 20% minimum and 40% maximum depending on its status.

3) The status depends on the level of activity (Please see table below).

Compensation Model04.3

STATUS SHARE (%) REVIEWS REFERRED MEMBERS

QUESTIONS ANSWERED ONLINE

QUESTIONS ANSWERED AFTER PURCHASE

REFERRED STORES (SERVICES)

Silver 20% I n i t i a l

Gold 25% 20 20 20 20 10

Platinum 30% 50 50 50 50 30

Diamond 40% 100 100 100 100 75

* Compensation will be paid in WBY tokens only.


04.4

Platform Activity Mining

Buyers’ activity is the main engine for the success of the WeBuy platform.

The term mining is not related to any classic cryptocurrency mining techniques. It simply means that the funds (tokens) will only be released into the system as a result of WeBuy users’ activity.

In the short term the following mining activities are planned:

1) Inviting New Buyer (INB) – Sending an invitation to new buyers will perform the mining required. Confirmation of the second side (WeBuy application download and registration) will complete another 1/4 of the mining. Both sides will be awarded an INB-Reward.

2) Inviting New Seller (INS) – Same idea as for Inviting New Buyer (INB), the INS-Reward will be WBY tokens, pending registration completion by the seller. This will complete the mining cycle and reward the buyer with additional WBY tokens.

3) Reviewing Store (RS) or Answering a question – Each review or answer to another buyer’s question that passes moderator review will perform a mining activity, giving a reviewer 1/10 of the RS-Reward.

04.5

Sellers “Joining Grant”

The buyers’ advantages are clear in the WeBuy platform. It will be necessary to ensure that the sellers which are invited will be motivated immediately to use the platform actively.

To achieve this, each seller will receive a joining grant of $500 from WeBuy in the form of advertisement credits. The rules of the WeBuy Community Engagement Compensation (CEC) will apply to the Joining Grant exactly as it is applied to other compensation.

The grant will be receivable by verified stores.


The forecasts are based on a single revenue source, being a percentage of the total amount spent by sellers on advertising.

Some potential additional sources are discussed in this section.

04.6.1 Transaction Based Fees WeBuy is a 0-fee platform, but the platform could charge sellers a fee for selling their products or services through the platform payment mechanism in the future. The fees collected would be used to top up the funds required as compensation for community engagement, however, during the first three years there will be no transaction based fees. It is important to note that this is an option – not a given. Chances are that it might never be implemented.

04.6.2 Big Data SalesAfter a certain time the information about SellMes, regions, comments, and so on will become of great interest to other parties.

This data could be sold via transparent rules and the income of the sale distributed as follow:

• 12% for sellers to spend on advertising on the platform.

• 88% distributed to buyers only, according to the SellMe activity of the buyer.

Revenue Sources

04.6


Advertising04.7

The basic model is that sellers will purchase adverts which will be transmitted and displayed to buyers in response to the SellMes they issue.

Beyond the advertisement credits received as part of the joining grant, sellers will pay for adverts by using WBY Tokens that they will acquire by:

1) Receiving payments from buyers in return for supplying goods or services.

2) Purchasing the tokens through the platform.

Sellers will have the option of creating and designing their advertisements by utilizing either the mobile or web application. More sophisticated adverts will be produced through the web application that will offer several templates and design options.

As shown in the table below, several advertising modes will be available. It must be emphasized that adverts are only displayed to buyers who have circulated SellMes. Consequently, the adverts will only target people who have declared their interest and conversely, buyers will not be pestered with irrelevant and annoying messages.


THE FOLLOWING PRODUCTS ARE AVAILABLE FOR PURCHASE BY THE SELLERS:

PRODUCT EXPLANATION

Pop-up Ad The buyer has defined a new SellMe that describes his needs and enabled pop-up ads in his settings. Local stores that carry relevant products and services will be shown to the buyer.

Store Landing Page Ad

After defining a SellMe, the buyer chooses one of the matching stores, and reviews its deals and extended store information.

Call the Buyer (Voice / Video)

If enabled by buyer, the seller can call the buyer with a matching SellMe using the WeBuy audio or video chat feature.

Buyer Calls from the Map

Instead of calling the WeBuy store from the landing page, the buyer can make a call directly from the map.

Seller Club Member Notification

Sending notifications about new deals or products to buyers who have added the store to their list of Favorites.

The prices may vary according to location and other factors. While the base of the prices will be presented in local fiat currency, volatility of the WBY token will not influence the purchase price (in both directions).

Prices will always be presented in both the FIAT currency (the user should be able to choose which one) and WBY.


05 Business Strategy

05.1

Objective

The clear objectives are:

• To establish WeBuy as a leading on-demand advertising platform.

• To take an increased share of the overall market.

• To provide the optimum solution to the market’s current domination by a small number of major corporations such as Google, Microsoft, and Facebook.

Pilot ReadyProduct

Social NetworkFeatures

BuyingGroups

Seller ExtendedFeatures

• CRM• Stores networks• Desktop support• Community based stores KYC

MatchingSystem • Image recognition• ML

SellMeOpen API

CustomizedSellMe

Additionalplatforms integration

• Alexa, Google Home (…)• WIX, Shopify (..)• WeBuy SDK

DAC Infrastructuredevelopment

• Hosting• Marketing tools• Open Source preparation• Management tools

Full StellarIntegration

Anti-Fraud System

PlatformLaunch

PRODUCTFINANCE

PRIVATE SALE:CURRENT

Q4

2018

Q1

2019

Q2

2019

Q3

2019

Q4

2019

2020

07.01

06.01

07.02

07.03

6 weeks after ITO

06.02

PRE-SALE

PUBLIC SALE

TOKENDISTRIBUTION

EVENT

REVENUEGENERATING

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05.2

Roadmap

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05.3

Marketing Strategy

The priority will be to create brand awareness and bring into the marketplace influencers who are able to attract both buyers and merchants. Initial efforts will focus on five demographics located within strict geographical limits:

• Sales professionals

• Purchase managers

• SME consultants

• The start-up environment, including entrepreneurs and financiers

• Students

The main motivation for members to add stores and invite other members will be to obtain more WBY tokens from the application. The marketplace’s initial turnover is likely to be relatively low as stores wait for audience growth before buying advertising.

Accordingly, there will be significant spending by WeBuy on marketing to quickly grow the community.

WeBuy’s brand-building will use three quick-growth strategies:

1) Following the audience targeting strategy taken by early Facebook, the branding campaign will initially concentrate on specific geographic areas or a small country, like Israel.

2) Media for the campaign will be published on all social media platforms; platforms that allow geographic, professional, and hobby targeting.

3) Direct invitations will be issued by WeBuy staff to detect early challenges in attracting new stores.


06 Corporate

WeBuy UK LIMITED is a UK company incorporated in 2018. Founders have rich and successful experience in setting up new companies, especially in the Internet and Blockchain arena. WeBuy has been funded by its founders in the form of work or in capital.

06.1 06.2

Introduction Advisory Board

Vered Itzhaki, Token Economics AdvisorCryptoeconomics Expert Advisor. 20+ years in managing and hedging financial risks, advising companies on financing, and providing solutions to complex financial issues.

Alex Averbuch, Strategic AdvisorExperienced Finance & Marketing professional with a demonstrated history of working in the Investment & Credit insurance and Foreign Trade Finance industry.

Jared Polites, Marketing AdvisorNew York-based blockchain marketing specialist, Partner at Blockteam Ventures, writer at CryptoCoinsNews, and Former FBI Analyst.

Tumennast Erdenebold (Ph.D), Blockchain AdvisorS. Korea-based Post-Doctoral Researcher in Blockchain Sciences and member at the Blockchain Economic Forum.

Ismail Malik, Blockchain AdvisorLeading expert in the blockchain field, founder and CEO of Blockchain Lab, editor in chief of ICOcrowd, +20 years experience in technology related startups and entrepreneurship.

Ariel Ezrahi, Legal AdvisorThe Slaughter and May Professor of Competition Law at the University of Oxford and the Director of the University of Oxford Centre for Competition Law and Policy. His research and commentary have been featured in The Economist, The New Yorker, Wall Street Journal, Financial Times, The Guardian, Nikkei, New Scientist, Politico, WIRED, BBC, and other international outlets.


WeBuy plans on conducting a token sale.

WBY tokens will be sold at a fixed price denominated in XLM (Stellar Lumens) and the initial supply will be dependent on the quantity of WBY tokens sold.

Symbol: WBY

Total Supply: 1,000,000,000

Available for Sale: 300,000,000

Token Price: $0.25 (before discount)

Accepted Currencies: FIAT + Cryptocurrencies

Minimum Transaction Amount for the Sales: 1 XLM = 0.2 USD

Soft Cap: $5,000,000

Hard Cap: $25,000,000

07.2

07 Initial Token Offering

07.1

Token Issuance Summary Token

* According to May 2018 Exchange rate.

WEBUY White Paper Version 1.3 | 2707 INITIAL TOKEN OFFERING

• All unsold tokens in the Private Sale will go into the Public Sale.

• Team and Advisor Tokens will be locked for 24 and 12 months respectively after the Initial Token Offering (ITO).

• All unsold tokens will be moved to the Foundation Pool to be used for all marketing efforts required to promote WeBuy.

• 30% to be sold in the Sales

• Private Sale: Current – January 6th, 2019

• Pre-Sale: January 7th, 2019 until February 6th, 2019

• Public Sale: February 7th, 2019 – March 7th, 2019

• If the Soft Cap is not met, refunds will be made via smart contracts

The allocation of total WBY tokens will be as follow:

07.3

07.4

07.5

Unsold Tokens

Private and Public Sales

Token Allocation

Joining Grant Reserve53%

Contributors (during the ITO Sales)30%

Team (24-month lockup period)10%

Advisors (12-month lockup period)7%


08 Use of Proceeds

14.57% of the funds raised will be allocated for expanding the development of WeBuy Blockchain technology and the platform to be able to cater for the growth of WeBuy, while 39.97% will be spent on the marketing of the platform to create awareness and the adoption of WeBuy among consumers and SMEs. Operational tasks will use 32.73% of the funds dealing with legal, manpower and IT issues when 12.73% of the funds will be used to manage the operation from a pure administrative point of view.

Development

14.57%

Marketing

39.97%

Operations tasks

32.73%

Administrative

12.73%


Address: WeBuy UK, 36 Great St. Helenʼs, London, United Kingdom, EC3A 6AP

Contact Us: Email: [email protected]

09 Contact Details

Social Media Platforms:

Telegram: https://t.me/wby_io

Facebook: https://www.facebook.com/wbyio

Twitter: https://twitter.com/@wby_io

LinkedIn: https://www.linkedin.com/company/wby/

BitcoinTalk: https://bitcointalk.org/index.php?action=profile;u=2150923

Discord: https://discord.gg/2RwAc3P

Medium: https://medium.com/@webuy_io

Reddit: https://www.reddit.com/user/WeBuyOfficial

Quora: https://www.quora.com/profile/webuy

mailto:info%40wby.io?subject=

https://t.me/wby_io

https://www.facebook.com/wbyio

https://twitter.com/@wby_io

https://www.linkedin.com/company/wby/

https://bitcointalk.org/index.php?action=profile;u=2150923

https://discord.gg/2RwAc3P

https://medium.com/@webuy_io

https://www.reddit.com/user/WeBuyOfficial

https://www.quora.com/profile/Emil-Guberman-2

WeBuy – WHITE PAPERCompensative Model 17 Platform Activity Mining 18 Sellers “Joining Grant”...

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