BANKING DISPLAY ADS SPENDING ON DURATION BANNERS

TOP ADVERTISERS

THE HIGHLY INVESTED CAMPAIGNS

CREATIVE OF THE MOST SPENT CAMPAIGN

THE WEBSITES INVESTED THE MOST

2013 VS 2014

In 2014 Banking Display Ads Spending on duration banners is not as high as 2013 . The reason is that most banks start to invest in CPM format. Eximbank is the top spender for 2 consecutive years. In 2014, Techcombank increased their spending heavily.

Campaigns focus on their interest rates or promotion gifts for their client. Banks are spending to build their brand images on digital landscape.

In 2014, the creative of online display advertising becomes much more vibrant, descriptive and attractive which means that advertiser pay more attention to online advertising and this market is more competitive than before.

Banks spend most of their budget on general news website and financial news. Vnexpress.net dominates the market for the 2 consecutive years

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