Webtrends for SharePoint World Tour Netherlands

© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.

Adrian Lloyd – EMEA Partner & Alliances @ [email protected]

mailto:[email protected]

© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |

Agenda

02

• How to create compelling Sites (Intranets, extranets & websites using Microsoft SharePoint.

• The use of FAST Search for these Sites

• How to implement these SharePoint Sites

• Implementation of Microsoft Commerce Server for a Site

• Analysis and Reporting of these sites


Web Content Management has evolved to Customer Experience Management (CXM)

03


$2 billion

10 years100+ million

97%10%+

200,000

Stats…..

© 2011 Webtrends, All Rights Reserved.

Introduction to webtrends

Maarten SambreTerritory Manager Benelux

© 2011 Webtrends, All Rights Reserved. |6

The digital revolution


The Challenge

Social

Mobile

VideoSmart Home

Web

Mobile Apps

€DigitalDivergence


The Challenge…

02


The Problem We Solve

“Only 4% of marketing

leaders feel that they are

very prepared to exploit

digital marketing

opportunities.”


aggregate data (how many)


visitor data (who)


a new GENERATION of

DIGITAL MARKETING


The Solution


Mission

03

To provide marketers

the competitive advantage

through optimization of

all digital channels.

We provide the analytics

—mobile, social and web—

to deliver remarkable ROI.


Webtrends Analytics 10 - Our Approach

Portfolio of innovative products

Designed for brands, agencies, and marketing professionals

Elegant visualizations and best in class data architecture


We Support the World’s Largest Brands

Media Telecom Social Technology Travel & Leisure

Manufacturing Financial Services CPG & Materials Govt & UtilitiesCommerce

© 2011 Webtrends, All Rights Reserved.

Thank You

Maarten SambreTerritory Manager Benelux

© 2012 Webtrends and Avanade, All Rights Reserved. |© 2012 Webtrends and Avanade, All Rights Reserved.

Avanade Digital Marketing Vision

Eric HolVP for Portals and Collaboration

Avanade Netherlands

© 2012 Webtrends and Avanade, All Rights Reserved. |© 2012 Webtrends and Avanade, All Rights Reserved. |

CUSTOMER CENTRIC APPROACH

Audience Channel

Web

One Size Fits all

Personas Cross Channel

Customer 1

Customer 40000

Web

Tv/Radio

Tv /

radio

Mobile

Soci

al N

etw

ork

Gam

ing C

onso

le

…

Postal

CRM

Before Now

Campaign/service centric Customer centric

All customers treated generically, with a fragmented experience across channels and without using data.

Fragmented technologies

Customer Centric & Data Powered: all customer treated uniquely based on their needs and wants and with a consistent and engaging experience across all channels

Customer analytics

© 2012 Webtrends and Avanade, All Rights Reserved. |

want a similar way to access products and services, whether online, in the store, on their mobile phone, or using a self-service device*

WHAT THE MARKET ASKS

87% OF CONSUMERS

*2010 report by NCR Corporation


Allow users to complete their experiential journey through different channels

WHAT PRODUCT & SERVICE PROVIDERSANSWER

CROSS CHANNEL STRATEGY

100%


TECHNOLOGYPERSONAL,PHYSICAL ANDSOCIAL CONTESTDETERMINE THE METHODS WE USE TO INTERACT WITH INFORMATION

FADES INTOTHE BACKGROUND

HOW WILL IT WORK?


Avanade Digital marketing services offering

24

Stra

teg

y

Serv

ices

Dig

ital

mark

eti

ng

stra

tegy

Sear

ch

Stra

tegy

Soci

al

media

st

rate

gy

Channel

Pla

nnin

gD

igit

al

Dash

boar

d

XD

Se

rvic

es

Use

r Res

earc

hD

esig

n

HTM

L

Dev

elop

men

t Se

rvic

esW

eb

pre

sence

E-

com

merc

eE-s

erv

ices

Mobile

CR

M BI

Managed

Serv

ices

Sit

e

Manage

ment

Clo

ud

Serv

ices

Digital Marketing end to end approach

Advisory DevelopmentOutsourc

ing


Avanade Digital Marketing Solutions Portfolio

25

BUSINESS INTEGRATION SERVICES

WEB PRESENCEE-commerce

EXPERIENCE DESIGNWEB SITE IMPLEMENTATIONON PREMISES AND IN THE CLOUD

Windows Azure

MOBILE APP DEVELOPMENT

EXPERIENCE DESIGNDEVELOPMENT FOR LAPTOP, TABLETS, PHONES AND GAME CONSOLEON ALL OPERATIVE SYSTEMS

MicrosoftSharePoint

2010

CUSTOMER ANALYTICSCUSTOMER SERVICE mng

CUSTOMER PROFILING ADVANCE MARKETING SOLUTIONANALITICSSENTIMENT ANALYSISSOCIAL MEDIA ENGAGEMENT

Microsoft Dynamics CRM

POS SOLUTIONS

EXPERIENCE DESIGNTOUCH DEVICESSURFACE

PARTNERSHIPS


The right mix

Success and greater customer engagement..• is not just about the right aesthetic design• is not just about choosing the right web technology• Is not just about choosing the right analytics tools

Good DesignWeb

TechnologyGood Analytics

The rightpeople = Success


Our Work is Showcased Online…


Avanade Digital Experience


EXPERIENCE DESIGN SERVICES

We craft customer experiences across every digital touch point, putting the human being at the center of hour design process.


EXPERIENCE DESIGN SERVICESOUR GOAL

INCREASING MOTIVATIONPsychology

REMOVING FRICTIONUsability

We deliver great experiences in order to reach both, our customers expectations and our clients business objectives.


Experience Design


Thank You

[email protected]

SharePoint for Digital MarketingHilde RietveltDMP Solution [email protected]


36 | Microsoft Platform for Internet Sites – Microsoft & FIAT confidential.

unified platform

SharePoint’s unified platform leverages a familiar user interface and administrative controls to quickly enable intranet, extranet and Internet sites. Marketers like the ease of use and ability to control their content while IT can support a single technology for multiple scenarios.

InternetPotential clientsIntranet

Employees

ExtranetExisting clients

Content, page or site


At the Center is your Owned Media

OWNEDHigh

Performance Websites are

Central to your Strategy

PAIDAdvertising, Media, PodcastsEARNED

Social Media Everywhere

http://www.hardrock.com/







http://advertising.microsoft.com/creative-advertising?CreativeShowcase_CampaignID=2312












And it needs to integrate with BO

OWNEDHigh

Performance Websites are

Central to your Strategy

PAIDAdvertising, Media, PodcastsEARNED

Social Media Everywhere

CRM BI




















A maturity model

39

Address the Basics Innovate and Grow

Basic Site

Fresh content

Publishing workflows

Consistent brand

Interactive Community

Rich media management

Search-driven Navigation

Wikis & Blogs

Integrated Portal

Business Intelligence

Customer self-service

Advanced analytics

CRM Integration

E-Commerce

Adaptive Experience

Behavioral Profiling

Dynamic Content

Multi-screen Publishing

Offsite Targeting

Cross-Media Dashboard

Maps

http://www.microsoft.com/en-us/dynamics/default.aspx


VIDEO

http://www.demomate.com/content/SharePoint/SharePoint_2010_Customer_Engagement_2.html


Take a break…….


Adrian Lloyd – EMEA Partner & Alliances @ Webtrends


Products & Services

06



CXM is : “Content Management, Search, Customer targeting, Analytics, Personalization, and Optimization capabilities”

August 10, 2011

07



July 13, 2011

08


http://bit.ly/rW2yFj

09

© 2011 Webtrends, All Rights Reserved. |

a fragmented world created byTHE SPLINTERNET

January 26, 2010


Next Generation – Web, Social & Mobile Analytics

14


Next Generation – Web, Social & Mobile Analytics

15


Webtrends – Analytics 10

16


Flexibility of data collection… for each channel

Web (SharePoint FIS)

Facebook Apps / Social

Game Consolese.g XBox

Intranet/ExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

✓ Depth of event analytics

✓ Customers across all digital channels

✓ Customer-level data✓ Data visualization✓ Personalization

20


Webtrends Approach - Spaces

• Portfolio of innovative products

• Designed for brands, agencies, and marketing professionals

• Elegant visualizations and best in class data architecture

21


Webtrends & Microsoft

• 400+ accounts today using Webtrends to measure their SharePoint initiatives

• Used by marketing teams throughout Microsoft, including the SharePoint team

• Gold Certified Partner

• www.webtrends.com

Customers Using Webtrends for SharePoint

17


Webtrends Analytics for SharePoint 2010

19


Webtrends Site Collection Feature

22


SharePoint Intranet Reporting Out-of-The-Box

Standard reports include:» Pages» Visits & Sessions» Content» Onsite search

SharePoint-specific Reports» Web Parts » Breadcrumbs» Users» Onsite Search by User » Onsite Search by Site» Document Actions» Activity & Docs by User» Announcements & Promos

Custom Reports

23


SharePoint Website Reports

Webtrends Analytics Reports:» Campaigns» Commerce» Content / Page Analysis» Onsite search» Social Media

SharePoint-specific Reports:» Web Parts » Breadcrumbs» Onsite Search by Site

Custom Reports

Segments & Optimize

24


Webtrends Segments

• Explore visitor attributes and conversion events

• Build and score segments

• Drive conversions through export and integrations

25


Webtrends Optimize

• Test, target and personalize

• Maximize conversion rates

• Improve content relevance

26


DEMO


Thank You

Adrian Lloyd – EMEA Partner & Alliances @ Webtrends


DMO mobile Dashboard


WEBTRENDS DESIGN LAB

Hi Amsterdam,

we’re .

Ascentium: a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation & Integration

Managed Services

Source: Forrester

what is digital commerce?

Commerce Server

With current growth rates, Web access by people on the move – via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next four years.

Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are.

Cameron Moll, SXSW2007

Creating a cohesive, smooth user experience across all traditional and digital channels results in increased revenues and improved customer loyalty

How do WE create the next generation of digital commerce experiences today that allow us to deliver performance, reliability and agility?

B2C omnichannel experiences

B2B transactional systems

THANK YOU

Max Romanenko General Manager, [email protected]+44-742-766-5415



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Networking

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