WebTotal Marketing Seo Ppt
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21-Oct-2014 -
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Transcript of WebTotal Marketing Seo Ppt
Slide 1
SEO -What and Why?
What and why of SEO
We wont teach you everything about SEO
Just what YOU NEED
What is SEO?
Just what YOU NEED
Your Website Here
SEO isnt magic or voodoo
SEO is visibility for your website through disciplined business practices
Why SEO ?
Customers are Searching..
So Direct them.
SEO Benefits
Targeted Pull advertising On 24/7 Indefinite shelf lifeTime is the only cost Active buyers Conversion tracking Nimble
3 Keys of SEO
3 Keys of SEO
Can Google see
Your Website?
3 Keys of SEO
If You Publish
They will come
3 Keys of SEO
Links connect one websiteto another
How Search Engines readMost keyword-rich contentLeast important content
Search Engines read keywordsYOU SeeGoogle Sees
What is SEM?Paying to be here
Where do people click?SEM 20% SEM 10% SEO 70%
How do I get there?Create Content
Thought Leadership Display expertiseSolve buyer problemsGenerate yourselfTargetedBest MaterialKeywordsContent for links Wide spread Generic Outsource Quantity for links Syndicate Keywords
Where do I publish?Use Social Media
Turn content into LinksThe lifeblood of SEOLinks vouch for your websiteQuality over quantityIncrease PagerankDrives traffic
Keyword-rich anchor textIncorrect: Would you like to buy a boat? Click HereCorrect: Would you like to buy a boat?
User Experience Purpose
Natural flow
Lead your buyers
Organized internal structure
Is your website easy to read, navigate and use?
Website Analytics Window into your website
Track user activity
Increase conversions
Keyword data
The Idea Behind
Do In-house if your have expertiseor simply Knock our Doors
WEBTOTAL ServicesHappy to Help
What we offerCustomized Internet and Digital Media Marketing Solutions :
From medium to large business with multiple products and services, our e-Marketing specialists create a customized solution that involve conceptualizing and implementing a comprehensive plan.
Thank You
[email protected]@WebTotalMarketing.com
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