Websphere Commerce and IBM Digital Marketing Optimisation

Hayder Assam- IBM Commerce Client Solutions Professional12/03/2015

Websphere Commerce and Websphere Commerce and IBM Digital Marketing Optimisation

Agenda

• IBM Commerce solution overview• Accelerate tagging with Auto Tag facility• Built in Commerce reporting in IBM Digital

Analytics• Precision Marketing together with IBM product

recommendations• Demo and Q&A• Demo and Q&A

Commerce Solution Components.

MarketingSelling and Fulfillment

B2B IntegrationProcurement

IBM Digital Marketing Optimisation Landscape

Analyze

Email

Collect

Decide

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Deliver

Integrate

Email

Service

Providers

Ad

NetworksDigital Delivery

Channels

What is IBM Product Recommendations?

• IBM Product Recommendations is a merchandising tool delivering real-time

recommendations to improve site cross-sell and up-sell.

• Combines profiling, wisdom of the crowd and in session behaviour to produce

targeted recommendations for every stage of the buying journey.

• Typically delivers between 5-20% lift in sales revenue, while removing the need for

merchandisers to manually define individual cross-sell and up-sell.

• Proven ROI with over 300 brands.

• Best of breed business rules engine ensures recommendations meets the need of the • Best of breed business rules engine ensures recommendations meets the need of the

brand while maximizing marketer control.

• Builds on a true Web Analytics platform ensuring consistency of personalisation delivery

and reporting.

Accelerate tagging with Auto Tag facility

Customer Benefits

� Analytics solutions specifically designed for WebSphere Commerce

� Jointly developed & tested

� Continuous on-going enhancements

IBM Digital Analytics for WebSphere Commerce

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� Rapid implementation

� Less ongoing maintenance

� WC V5.6, V5.6.1, V6 Integration

� Customer Segment Import

� WC Extended Sites Support

� Auto Tagging Tool

� Sales Center Reports

� Multi-currency Support

� Multi-language Support

� Enhanced E-Site Support

� WC v7 (FEP 1, 2) Support

� Web 2.0 Store Support

� Mobile Commerce

� Integrated Intelligent Offer

2006 -2007 20112008 2009 - 2010

� WC v7 FEP 3 Support

� Single Sign-on

� Embedded Intelligent Offer

Auto Tagging utility places the IBM Digital Analytics

page view tag on all site pages

Auto tagging

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Auto Tagging solution takes up to 75% of the work out of implementing Digital Analytics for WebSphere Commerce

WebSphere

Commerce

IBM Digital Analytics for WebSphere Commerce

Shopping Cart Tag

DataBean

IBM tag libraryWebSphere Commerce automated tagging

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DataBean

Built in Commerce reporting in IBM Digital Analytics

Digital Analytics Analytics Reports Access from Management

Center

11 For Internal Use Only. Pre-Release information. Subject to change without notice

Profile Segments Sent Directly to WCS

Precision Marketing together

with IBM Product Recommendations

Product Recommendations Integration - Review

• Provide integration between Management Center Marketing UI and IBM Product

Recommendations

• Product Recommendations provides two methods of returning recommendations:

• Flat File Recommendations – Import fixed list of recommendations from Product

Recommendations to deliver static recommendations

14 For Internal Use Only. Pre-Release information. Subject to change without notice

Recommendations to deliver static recommendations

• Dynamic Recommendations – Real-time call to Product Recommendations to

provide personalized recommendations

14

Product Rec’s Fed Directly into marketing eSpots

� New action: Display Intelligent Offer Recommendation action

Select Flat File or Site Zone

Product Recommendations Integration in WC

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eMarketing Spot displays recommendations from Coremetrics Intelligent Offer

Demo and Q&A

1. Enable Auto-tagging from WebSphere Commerce Aurora Storefront settings


2. Extend WC Reporting into CoreMetricsby Single Sign-on


3. Marketing person leverages IBM Product Recommendations into

WebSphere Commerce


WebSphere Commerce

Scenario 1 – Auto-tagging

Scenario 2 – Integrated Reporting

Scenario 3 – Product Recommendations

Lucy is tasked with importing IBM

Product Recommendations into

Online Marketing Manager

WebSphere Commerce Storefront,

for Guest Shoppers.

Green Wheels > Bikes > Racing Bikes > Aurora Road Racer RR275 2014 (2nd Product on the list)

Now Login: Use hayder / passw0rd to login to storefront



☑




WebSphere Commerce


WebSphere Commerce

☑

☑

Q & A

Thank You

Websphere Commerce and IBM Digital Marketing Optimisation

Marketing

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