WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. ·...
Transcript of WEBSITES - Plumbers Coachplumberscoach.co.nz/download/websites_that_convert... · 2016. 5. 22. ·...
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Welcome to the webinar!(Don’t worry if you can’t hear us yet
– we’ll be muted till 9:20am)
Grab yourself a piece of paper, a pen and a coffee or
tea and we’ll be getting started bang on 9:30am
Tony
WEBSITESTHAT
Convert
Russ & Elaine Mike Inch
Damian & Jo
Jeff, Gillian, Wayne
Kaden Clark Graeme & Michelle
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BOOTCAMP
Friday 3rd June Auckland Novotel
Exclusive Workshop: For Plumbing Business Owners Who Want To Systemise Their Business,
Work Less Hours And Grow Their Profits
CASE STUDY TIPS
3rd26th/27th
JUNE WEBINARGuest speaker
10 Minute Tactics
Understand
the DISC
Profile
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www.marketingexperiments.com
www.digitalmarketer.com
www.ilovemarketing.com
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Insert Triangle model
215 Visitors Per Month
29 Jobs P/M
$15,000-$20,000 Sales
“We we're only getting 1-2 lead a month… That’s all changed now”
$300 Average Sale
50 Leads Per Month
47 Jobs
95% Conversion Rate
“Our Website is where most of our leads/jobs come from, we have a good Call To Action. It’s
worth an extra $14,100 in revenue to our business ”
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The Problem
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The Opportunity
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Lead Generation Magnet
/ Offer
Problem Agitate
Solution
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Page Views…
Conversions…
Lead Sources…
Split Tests…
What Should We Test And Measure?
Sessions & users…
AND MOST IMPORTANTLY Return on Investment
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First Impressions Count…
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Call to Action
USP
Offer
Call ToAction
Intro Video
Conversion Path
Direct Response Copy
Call to Action
Clear Promise
Direct
Response
Copy• Problem
• Agitate
• Solution
Conversion
Pathway &
Direct
Response
Copy
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Removes Distractions…
Search Engine Optimisation…
Ad Words & Quality Score…
Why Use Landing Pages…?
Split Testing…
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Attention grabbing headline
Photo of yourself
Call to Action
Direct Response Copy
Testimonials
Associations and
partner logos
(credibility)
Call to action
Headlines
U.S.PSpecific Services
Benefits
Relevant
Image
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Guarantees…
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$14,000 in Revenue
384 Visitors per month
28 Sales
62 Leads
$500 Average Sale
“We’ve recouped all the costs of the website within a month of it going live and are
making a pretty decent return on investment!”
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www.yourlocalplumber.co.nz http://brsltd.co.nz/
www.aceelectrical.co.nz http://www.groundcoverlandscaping.co.nz/
www.trilectelectrical.co.nz http://www.auckland.plumbing/
https://www.jtcarterplumbers.co.nz/ http://www.lahughesplumbing.co.nz/
www.jtplumbing.co.nz www.europlumbing.co.nz
www.sydneyemergencyplumbing.com.au
www.benjaminfranklinplumbing.com
www.lifemaideasy.co.nz
http://rhbuilders.co.nz/
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Do you find this
overwhelming ?
Want a new website but
don’t know how to go
about it ?
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Want a Killer Website Within 6 Weeks That Generates a minimum of 15 to 20
Jobs per Month?
Contact Plumbers Coach for a Free Website Audit…
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