User Manual - 30-Minute Websites for Teachers-Classroom Websites
Websites For Traffic
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Transcript of Websites For Traffic
Dave Barlowwww.thewebmaverick.co.uk
Website DesignOnline Marketing
Search Engine OptimisationPublished Author
I’m Going To Show You The Steps For A Little known Online Strategy
• How to get a website online in 48 hours
• How you present your website to your prospective client. (what your website should say to make your phone ring).
• How to get top ten local listing in Google inside two - four weeks.
• How to get all the above done for you for loads less than you think.
Important Housekeeping
• The information I am about to give you is for Raw Members Only.
• By the time we get to the end of this presentation you will quickly realise that not only will this give you a massive edge over your local competitors, you will also be able to implement this into multiple areas of your business.
Just So You know
• With web design knowledge, marketing knowledge and all the other stuff that comes along with being in business online I decided to release a book called “Local Search Domination”.
• This book has been written to help bricks and mortar businesses to get a look in online, and has now been downloaded on the internet over 2000 times in the last 9 months. (including Amazon.com)
• My very first business was a traditional bricks and mortar affair (Plant and Tool Hire) so I have seen both sides of the story.
Your Local Online Strategy
• Ok so first your going to need a website (if you already have one please don't run off as this still applies to you).
• Static or Dynamic.
Getting Set Up
• Buy a domain name from www.123-reg.co.uk(must be relative to your service and area)
• Before you get a website running you need hosting so go to www.hostgator.com.
• If you have a preference to a UK based Host go to www.eukost.com.
• When Hosting is up click on the Fantisco icon and voila your basic wordpress website is live
• Log in to your wordpress, and choose a theme.
Now Fill Your Site With ContentHome –About –Contact (will do for now)
• You need some relevant text copy for your website to tell your visitors who you are, what you do and how they can get it.
• Don't worry about mission statements or unique selling propositions just yet.
• Pick a few images that relate to your company, if you have no images go to www.istockphoto.com(DO NOT COPY IMAGES FROM THE INTERNET).
• Add necessary Plug ins.
Get On Google Top Ten
• Sign up for a Google places account• Enter all your details (make sure that the contact
details are EXACTLY THE SAME as on your new website).
• Do not get spammy with your details in Google Places.
• Add images and You Tube Video.• Email all your associates for a testimonial on your
Google places account. (DO NOT POST THESE YOURSELF GOOGLE KNOWS YOUR IP ADDRESS).
Finnish The Job
• Post your details on as many local Directories as possible (15 to 20 is usually enough) Like Yell.com, Free Index, Thompson Local etc.
• There are more things you could do to make sure your site gets indexed quickly like, posting to social media, posting an article to an article directory or asking a business colleague to add a link to their site.
• Add content every week – month to your site.
Phew!
• Now you know why 95% of UK businesses are not implementing this strategy.
• But the only tough part is getting set up.
• I know most small companies do not have the time to go through even this short learning curve.
• You guessed it, I have a solution.
Option 1
• Option 1: Website set up and live on the web – Home Page – About Page – Contact Page PLUS Bonus : Free video tutorials to show you how to update your site, add images, pages, links, video. Free hosting for 1 year (worth £65 per year). £150 (quote Raw 1)
Option 2
• Option 2: Website set up and live on the web – Home Page – About Page – Contact Page –Free video tutorials to show you how to update your site, add images, pages, links, video. Free hosting for 1 year (worth £65 per year). PLUS :Site Optimised for your local business (includes all necessary plug ins).£350 (quote Raw 2)
Option 3
• Option 3: Website set up and live on the web – Home Page – About Page – Contact Page –Free video tutorials to show you how to update your site, add images, pages, links, video. Free hosting for 1 year (worth £65 per year). PLUS :Site Optimised for your local business (includes all necessary plug ins)PLUS: Complete Google Places set up. £450 (quote Raw 3)