Websites Are Windows… What Does Yours Reveal?. What Must Your Website Reveal? Your Website must...
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Transcript of Websites Are Windows… What Does Yours Reveal?. What Must Your Website Reveal? Your Website must...
Websites Are Windows…
What DoesYours Reveal?
What Must Your Website Reveal?What Must Your Website Reveal?
• Your Website must meet the Needs and Expectations of Clients and Perspective Clients
– Confidence and Trust– Secure Feeling– Care you Provide– Quality of Medicine– Information and Knowledge
Confidence and TrustConfidence and Trust
What Makes A Great Website?4 Key Fundamental Qualities of any Great Website
What Makes A Great Website?4 Key Fundamental Qualities of any Great Website
• Enhanced experience for visitor – FUN
• Provide specific information– Preferably the information the visitor
wants
• Provide incentive to return• Convert visitor to client
– Well organized, professional-looking and easy to navigate
Fun, Well-Organized and Easy Navigation
Fun, Well-Organized and Easy Navigation
4 Characteristics That All Great Websites Need to Possess
4 Characteristics That All Great Websites Need to Possess
1. Excellent Content – The right information
2. Usability and Navigation– Easy
3. Aesthetics and Design– Pleasing, represent who you are
4. Good Search Engine Rankings – Be Seen on Google
What Makes Excellent Content?
What Makes Excellent Content?
• Who you are
• Services you provide
• Benefits your services provide
• How you are unique
• Why you are the best
Excellent ContentExcellent Content
• Professional interests • Practice philosophy• Special services like house calls• Alternative treatment• Use of technology
– Make sure you include the benefits that these services offer
• Human Face– Personal connections
Content - VeterinariansContent - Veterinarians
What are the Standard Sections for a Veterinary Hospital Website?
What are the Standard Sections for a Veterinary Hospital Website?
• Homepage
• About Us
• Veterinarians
• Staff
• Information Sheets
• Services
• New Clients
• Newsletter
• Medical Articles
• Location
• Related Links
What Is The Most ImportantPage On Your Website?
What Is The Most ImportantPage On Your Website?
• Your Homepage
– Most important page– More than just the cover of your book– Few seconds to convince visitors– An invitation to enter– Reel in visitors– Keep it clean – Provide exceptional experience
Your HomepageYour Homepage
• Your Homepage Needs to Include
– Hospital Name
– Logo
– Tagline
– Address and Phone information
– Easy navigation
– Introduction• Text and Photos
HomepageHomepage
HomepageHomepage
About Us PageAbout Us Page
• Your About Us Page
– One of the first pages seen– Make a good impression– Practice philosophy– Services– Reach out to community
About Us PageAbout Us Page
VeterinariansVeterinarians
• Get to Know you Before Arriving– Professional photos– Excellent text with professional and
personal information
• Visitors Impression of You
• Chance to Make a Great First Impression
VeterinariansVeterinarians
VeterinariansVeterinarians
Staff MembersStaff Members
• Your Staff Section Should Include
– Professional photos– Write-ups– Produce a bond of trust– Caring for their pets
Hospital StaffHospital Staff
Hospital StaffHospital Staff
New ClientsNew Clients
• Focus on New Client
• Getting to Know Them
• Printable Information Sheet– Fill sheet out at home– Bring sheet to hospital
New ClientsNew Clients
Hospital FormsHospital Forms
• Make Registration Easy– Client is more relaxed– Printable forms on website– All hospital documents
• Benefit to Your Clients
Hospital FormsHospital Forms
Your ServicesYour Services
• Services
ServicesServices
ServicesServices
ServicesServices
Hospital NewsletterHospital Newsletter
• Your Newsletter– Visitors return frequently– Informative and entertaining– Latest news– Share with others– Source for new clients
NewsletterNewsletter
Medical ArticlesMedical Articles
• Your Medical Articles Section– Answer questions– Employees can refer– Simple, concise articles– Good index– Easy to use – Must have Search Box
Medical ArticlesMedical Articles
Hospital LocationHospital Location
• Your Location Page Needs to Have– Exterior Hospital Photo– Interactive Map– Driving directions
LocationLocation
Related LinksRelated Links
• Your Related Links Page– Sources of information– Pet-related businesses– Local Organizations– Humane Society
• Same Philosophy of Veterinary Medicine as You
Related LinksRelated Links
Your Website - ExcellentUsability And NavigationYour Website - ExcellentUsability And Navigation
• Well-organized, easy to use
• Airy and uncrowded
• Working links
• Photos present
• Formatted text
• Sections labeled
• Clear, easy and simple navigation
• Navigation confined to one area
Website LayoutWebsite Layout
Simple And Clear NavigationSimple And Clear Navigation
What Are Your Aesthetic and Design Considerations?
What Are Your Aesthetic and Design Considerations?
• How does the window into your practice look? – Professional design– Who you will attract– Is your practice right for them?– Carry design throughout entire website
Aesthetic and Design Considerations
Aesthetic and Design Considerations
• Design characteristics of your website– Website design is sophisticated– Window into your practice– Reflect your hospital’s image– Personality of the practice– Excellent content is not enough– Visitors are judging
Aesthetic And Design Considerations
Aesthetic And Design Considerations
Beyond The FundamentalsBeyond The Fundamentals
• Additional Features and Pages for your Website– More engaging– More benefits for visitors– More valuable– More interesting– More reasons to return– More reasons to be a client
What Are SomeAdditional Features?
What Are SomeAdditional Features?
• Hospital Tour– Engaging: Where they are taking their pets
• Client Survey– Engaging: Needs to be simple, not SAT Exam
• Breaking News– Engaging: Keeps visitors coming back
• Pet Lost & Found– Benefits and Engaging: You need to help
• Appointment Calendars– Benefits and Engaging
What Are SomeAdditional Features?
What Are SomeAdditional Features?
• Prescription Refill– Benefit to your client
• Pet Photos– Engages visitors
• Testimonials– Engages visitors
• Special Offers and Coupons– Provide benefits to all visitors
• Events Calendar– Engaging and benefits
Client SurveyClient Survey
Appointment CalendarAppointment Calendar
Hospital TourHospital Tour
Special Offers - CouponsSpecial Offers - Coupons
Breaking NewsBreaking News
Pet Of The MonthPet Of The Month
Shopping Cart PageShopping Cart Page
Pharmacy RefillPharmacy Refill
Your WebsiteYour Website
• Window into your practice
• Details make statements
• Impression about your practice
• Best you have to offer
• Bring website visitors into your hospital
Your website is your clients’ window into your practice.
Your website is your clients’ window into your practice.
• Your Website Must– Educate and inform– Provide real benefits– Provide enjoyable experience– Engage visitors– Emotionally connect visitors to you
VetNetworkVetNetwork
Who knows your business better than anotherveterinarian?
Mark Feltz, DVM is the owner and manager of VetNetwork. A veterinarian with multiple hospital ownership experience for 20years, Dr. Feltz and the staff at VetNetwork specialize in website and marketing solutions for veterinary hospitals throughout the United States. VetNetwork knows what veterinarians want. Call us or visit us online to see what we can do for you.
800-564-4215www.vetnetwork.com