Websites analysis

HOTEL BEDFORD

VS

HOTEL SPLENDID

ETOILE

Easy to Find:

Hotel Splendid Etoile: Hotel Bedford:

These hotels are really easy to find. They are both on the first page of

Google (for a research by name and by name + localization). Moreover, if we

make a research by hotel type + localization, there is only the hotel splendid

etoile on the first page of Google.

Easy to Use: The Hotel Splendid

Etoile

• It is a very clear

and concise website.

•It is very easy to

navigate on this

website (with the

banner on the right

of the website).

•There different

categories (Hotel,

rooms, booking

system…).

• Pictures diaporama.

Easy to Use: The Hotel Bedford

•It is a very clear and

concise website.

•It is very easy to

navigate on this

website (with the

banner on the top of

the website).

•There are different

categories

(Localization, hotel,

restaurant…)

• Pictures diaporama.

Engagement:

The Hotel Splendide Etoile

On the main page on this webiste, we have

the possibility to joint the facebook page

and / or the twitter page of this hotel. There

are the phone number, the address and the

email address of this hotel, so it is easy to

enter in contact. In the category of

booking, we can find reviews of other

guests.

The Hotel Bedford:

At the bottom of the main page of

this website, there is not link for

social network, but, we can find all

the information necessary in order

to enter in contact with this hotel.

There is the possibility to subscribe

to the newsletter.

Easy to book:

For these two websites, it is very easy to book online. On the main page

of both, we can check the avaibility. If we click on « Reservation », we

can have rates, special offers, and additional information in order to

make a booking without problems.

The Hotel Splendid Etoile: The Hotel Bedford:

Easy to Share:

The Hotel Splendide Etoile

This hotel has a facebook page

and a twitter account, so it is

easy to share this website.

The Hotel Bedford:

There is no way to share

it.

Qualitative analysis:

• Market Positioning:

These two hotels are a four star hotel. They are both a hight positioning,

in this sense, they are on the luxurous segment, and, they are interest by

the same client segments (business and leisure). The main page of these

two hotels are very well desgined.

•Distinctive:

There are not really distinctive points. They are both modern and design.

•Express Level:

These two websites express the good quality of these hotels, of their

services.

Conclusion:

The hotel Bedford should improve its accessibility to social

networks. It should add a guestbook, and a link to a guest review

likeTripAdvisor .

Its newsletter subscription should be more visible.

The hotel Splendid Etoile should create a newsletter subscription

on its main page. It should add also a guestbook (in order to have

some reviews).

The link to TripAdvisor site should be more visible and easier to

use.