Website  Development  Prospectus  

 

Table of Contents

WHAT  WILL  THE  PURPOSE  OF  THE  WEBSITE  BE?   3  

WHAT  MAIN  TRAITS  SHOULD  THE  WEBSITE  INCORPORATE?   3  

FEATURES  AND  APPROXIMATE  LAYOUT   3  

HOMEPAGE   4  

CAR  INSURANCE  –  VEHICLE  DETAILS  (A)   5  

CAR  INSURANCE  –  VEHICLE  DETAILS  (B)   6  

CAR  INSURANCE  –  VEHICLE  USAGE   7  

CAR  INSURANCE  –  PERSONAL  DETAILS   8  

CAR  INSURANCE  –  CLAIMS  &  CONVICTIONS   9  

CAR  INSURANCE  –  DRIVING  HISTORY   10  

CAR  INSURANCE  –  POLICY  DETAILS   11  

CAR  INSURANCE  –  CONTACT  &  LOG  IN  DETAILS   12  

CAR  INSURANCE  –  QUOTES  LIST   13  

CAR  INSURANCE  –  USER  COMPARE  SHORTLIST   14  

CAR  INSURANCE  –  MORE  DETAILS   15  

CONCLUSION   16  

 

 

 

 

What will the purpose of the website be?

The purpose of the website is to offer the users the ability to compare various types of insurance (motor, property, health mainly), retrieve price quotes and potentially

offer the ability of initiating one instantly.

What main traits should the website incorporate?

The main reason customers would choose to engage with this website is to save themselves the time and trouble of having to look around through the complex market of insurance contracts. As a result providing a much less demanding alternative would be a competitive advantage. The website should be characterised by being:

-­‐ User-friendly: The target market will include potential consumers which might not be very computer and internet literate. Thus the website should be designed in such a way in which even these users would find it relatively easy to use the service.

-­‐ Offer a Step-by-Step procedure: There should be a clear step-guide appearing somewhere on the website, enabling the users to know at any instance approximately what is left to completion and providing a better understanding of the progress.

-­‐ Graphical Presentation: Good background graphics and colours are important mostly to create a good first impression, enhance the quality of the website and potentially support with the building up the Brand.

-­‐ Responsive: Since there can be a number of steps to follow until completion, the feeling of responsiveness should be passed on to the user so that they do not abandon the process and at the same time offer them a sense of website quality.

 

Features and Approximate Layout

Down below, we demonstrate how we have come to expect the website too look like in an approximate manner. Please note that the images used are modified screenshots from the already established website of http://www.comparethemarket.com, which we consider to have most of the traits we described above. Having said that, please feel free to add your comments.

 

 

Homepage

 

Car Insurance – Vehicle Details (a)

 

 

Car Insurance – Vehicle Details (b)

 

 

Car Insurance – Vehicle Usage

 

 

 

Car Insurance – Personal Details

 Car Insurance – Claims & Convictions

 

 

Car Insurance – Driving History

 

 

Car Insurance – Policy Details

 

 

Car Insurance – Contact & Log in Details

 

 

 

Car Insurance – Quotes List

 

 

 

 

Car Insurance – User Compare Shortlist

 

 

 

Car Insurance – More Details

 

 

Conclusion

The  above  guide  attempted  to  explain  approximately  and  with  the  information  we  are  able  to   provide   at   the   time   of   making   what   are   the   basic   requirements   of   this   project.   As  indicated   in   the   screenshots   above,   some   important   details   will   be   provided   during   the  creation  process  and  the  website  will  be  adjusted  accordingly.  Please  bear  in  mind  that  once  such  details  are  decided  by  the  management  team  we  will  need  the  development  team  to  adjust  them.  

 

Offer Requirements

If  you  decide  that  you  have  the  expertise  and  are  willing  to  take  on  this  project,  please  make  sure  that  you  clearly  explain  in  your  proposal  the  following:  

• How  do  you  plan  to  develop  the  project  (platform  etc.)  • Offer  an  approximate  timeline  that  would  take  for  you  to  develop  this.  • Explain  to  us  the  less  experienced,  about  the  SEO  enhancements  that  will  be  used.  

 

 

THANK  YOU  IN  ADVANCE