Website Usability & Eye-tracking by Marco Pretorious (Certified Usability Analyst)
Website Usability
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Transcript of Website Usability
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| 450 Regency Parkway, Omaha, NE 68114
Interactive Design:
Website Usability
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| 450 Regency Parkway, Omaha, NE 68114
Jelecos
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| 450 Regency Parkway, Omaha, NE 68114
A consulting and services partner. Established 12 year old company. Over 600 satisfied clients. Our interactive portfolio includes everything from
corporate website design to flash games and eCards.
A few of our development partners are Oriental Trading Company, Con Agra, Schaefer’s, MECA, and Travel and Transport.
Who is Jelecos?
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| 450 Regency Parkway, Omaha, NE 68114
“Usability is like air…you only notice it when it’s not present”
Importance of Usability
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| 450 Regency Parkway, Omaha, NE 68114
• Effectiveness• Efficiency• Satisfaction
Usability is About
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| 450 Regency Parkway, Omaha, NE 68114
• Effectiveness• Efficiency• Satisfaction
Usability is About
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
• Effectiveness• Efficiency• Satisfaction
Usability is About
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| 450 Regency Parkway, Omaha, NE 68114
83% ROI
Usability = Investment
http://www.useit.com/alertbox/roi.html
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| 450 Regency Parkway, Omaha, NE 68114
Usability Principles Worth
Knowing
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| 450 Regency Parkway, Omaha, NE 68114
Progressive Disclosure
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
Recognition Over Recall
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
Your Visitors Aren’t Reading Your Content
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
Consistency & Conventions
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
• Make your links look like links
Consistency & Conventions
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| 450 Regency Parkway, Omaha, NE 68114
How to Improve Your Site
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| 450 Regency Parkway, Omaha, NE 68114
Define Your Goals
First Things First
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
Test Early.Test Often.
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| 450 Regency Parkway, Omaha, NE 68114
“Excuse me, a moment of your time?”
Cube Testing
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| 450 Regency Parkway, Omaha, NE 68114
Walk a Mile in Another Man’s
Shoes
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
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| 450 Regency Parkway, Omaha, NE 68114
It’s Not Just About You
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| 450 Regency Parkway, Omaha, NE 68114
• Watch a new user perform a task of value on your site (your dad, wife, accountant)
• Call your web developer and have them fix the problem(s) you JUST witnessed.
• Subscribe to a usability newsletter…
What You Can Do Before 5:00
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| 450 Regency Parkway, Omaha, NE 68114
• Usability.gov• Useit.com
Resources
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| 450 Regency Parkway, Omaha, NE 68114
Resources
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| 450 Regency Parkway, Omaha, NE 68114
Resources
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| 450 Regency Parkway, Omaha, NE 68114
Questions?
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| 450 Regency Parkway, Omaha, NE 68114
For more information, please contact:
Sarah Tucker
Director of Sales & Marketing
402.932.1049
Thank You!