Chris Heiler

Website Re-Design: Your Guide to the Best Practices and Biggest Mistakes to Avoid

User Experience Optimization Conversion

Website Re-Design: Your Guide to the Best Practices and Biggest Mistakes to Avoid

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Website Re-Design: Your Guide to the Best Practices and Biggest Mistakes to Avoid

1.  Your Homepage 2.  Your Sitemap and Inner Pages 3. Optimizing Your Site for Search Engines 4. Optimizing Your Site for Mobile Devices 5. Preparing for a Re-Design Project

Website Re-Design: Your Guide to the Best Practices and Biggest Mistakes to Avoid

1. Your Homepage

Website Re-Design: Your Guide to the Best Practices and Biggest Mistakes to Avoid

2. Your Sitemap and Inner Pages

2. Your Sitemap and Inner Pages

Website Re-Design: Your Guide to the Best Practices and Biggest Mistakes to Avoid

3. Optimizing Your Site for Search Engines

3. Optimizing Your Site for Search Engines

Your Content! Location! The under-the-hood stuff J

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Website Re-Design: Your Guide to the Best Practices and Biggest Mistakes to Avoid

4. Optimizing Your Site for Mobile Devices

4. Optimizing Your Site for Mobile Devices

19.8%  of  traffic  from  mobile  or  tablet  

4. Optimizing Your Site for Mobile Devices

34.2%  of  traffic  from  mobile  or  tablet  

4. Optimizing Your Site for Mobile Devices

4. Optimizing Your Site for Mobile Devices

Website Re-Design: Your Guide to the Best Practices and Biggest Mistakes to Avoid

5. Preparing for a Re-Design Project

5. Preparing for a Re-Design Project

Get organized! 1.  Domain registration and hosting information 2.  Get your assets in order: social media,

software, images 3.  Audit your existing site and content: What is or

is not performing well? Inbound links?

5. Preparing for a Re-Design Project

Treat your website as a significant and valuable asset, not as a cringe-worthy afterthought. 1.  Update every year; re-design every two to three

years.

5. Preparing for a Re-Design Project

Treat your website as a significant and valuable investment, not as a cringe-worthy afterthought. 1.  Update every year; re-design every two to three

years. 2.  Hire a professional – don’t do it in-house (or hire

your spouse’s co-worker’s son who is “really good at the Internet”). Be prepared to spend $$$

5. Preparing for a Re-Design Project

Treat your website as a significant and valuable investment, not as a cringe-worthy afterthought. 1.  Update every year; re-design every two to three

years. 2.  Hire a professional – don’t do it in-house. 3.  Expect to start at $3,500 (We start at $10,000) ①  Strategy! ②  Design/Development (inc. responsive design) ③  Search engine optimization ④  Conversion optimization ⑤  Copywriting

chris.heiler@landscapeleadership.com (800) 681-9169

http://www.landscapeleadership.com/blog/topic/web-development

http://www.landscapeleadership.com/25-website-must-haves-ebook

Chris Heiler