Brand spankin’ new website!(ideas)

Why most advertising agency websites suck

Flash heavyFlash heavy

Focused on “cutting edge

creative”

Focused on “cutting edge

creative”

-Aesthetics over info – content should be main focus, looks bonus.-Focus on the wrong part of sales cycle – ad agencies often design sites that feel like advertising. They create sites as if they need to grab the attention for the first time.-Most agencies don’t design with search in mind-Don’t design with clients and prospects in mind – too much “see how different we are” and end up sounding and looking the same.-Don’t practice/understand online marketing on their own website

ANATOMY OF AN AD AGENCY WEBSITE1)Who we are (cliched “why we’re different” story)2)What we do (typical ad agency services list)3)The Team4)Portfolio5)Client list (usually devoid of testimonials)6)Ambiguous navigation7)Slow to load flash8)No benefits. No call to action. No blog. No thought leadership.

The good ones? Freelance designers, photographers, basically anyone who’s selling their services.

They still have their About Me/Us section, their portfolio, etc but as well as promoting interactivity via contact page encouraging clients/prospects to inquire via online as well as a weblog – just to show that they’re still people. Social media tools can work to improve this as well – Twitter, Facebook, etc.

Yes. These are very long websites. No pages, just awesome navigation coding.

So wanna be really different? To design the new site as how a freelancer would to market his services :D

End :D