Website Overview Communication Strategy Overview€¦ · • Focus on marketing faculty • More...
Transcript of Website Overview Communication Strategy Overview€¦ · • Focus on marketing faculty • More...
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Overview
• Website Overview• Communication Strategy Overview
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• Search• Audience Focus • Responsive Design• Branded Design/ Marketing Tool • Degree Path/Finder• Calendar• Austin Peay Application
Website Project Goals
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• Focus on marketing faculty
• More thorough database with photos/headshots and more filters to search for faculty or staff
• Elimination of current search and faculty pages that have been created throughout the website with no consistency, guidelines, maintenance, or SEO
• This will become our “one-stop shop” to browsing all faculty and staff
Faculty Directory
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Directory
http://www.sc.edu/study/colleges_schools/music/faculty-staff/index.php
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Faculty Pages
http://www.sc.edu/study/colleges_schools/music/faculty-staff/Barnes.php
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#GovLifePage
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Jessica Sheers
News Story
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Home Page Student Spotlights
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Overall Traffic
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Behavior + Acquisition
Behavior:
(-) Overall sessions are down 59%
(+) Average Session duration is up 70.07% (4:30 vs. 2:39 minutes)
(+) Pages are up 55.32% (6.34 vs. 4.08 pages viewed during a session)
Acquisition:
(+) Organic Search is up 30.02%
(+) Social Media is up 55.56%
(+) Email is up 42.46%
(-) Referral is down 67.57%
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CommunicationStrategy Goals
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Communication Strategies
• President’s Corner • Sentinel• Govs at a Glance • Top Hat • The Brief
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TOP HAT
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Govs at a Glance
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The Brief
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Green Dots = Clicks
Click Map for Top Hat
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Click Map for Top Hat
Green Dots = Clicks
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Thank you.