Website for Engineers TechFactory Media Kit · New membership website from April 2016. ... member...

Copyright © 2016 ITmedia Inc.

Website for Engineers

TechFactory Media Kit Launched in April 2016

New membership website from April 2016. Start with registered 100,000 members.

。

“TechFactory（former name：Monozukuri-Library）” offers various useful information for engineers who consider selecting products or services. The information is exclusively provided to only members who registered detailed profiles. With more than existing 600 contents and additional contents for members only, we launch TechFactory in April 2016.

5100K PV／1500K UB Registered member:

About 100,000 Strong traffic drivers via links and mail magazines.

Total of 4 media

5,100K PV /month 1,500K UB/month

Members with detailed profile information

103,177 (As of December 2015)

Products information

Company trend

News

Gathered articles

Ranking

serialization column

Market Survey

Case study

Statistics

Weekend Topic

Features

What is TechFactory ?

Membership website to select or purchase products or services for Engineering and Manufacturing/Energy

By 9 specific media and 10 categories of contents, we provide appropriate information to member and generate leads.

Embedded Development

Electronics

Mechanical

Engineering Management

Power savings, electricity storage and power generation

Career

Automotive

FA

Medical & HealthCare devices

Other theme site e.g. Survey, Trade

show or Ad features

etc

×

Existing 4 media

（MONOist、EETimes、EDN、SJ） TechFactory

Target industry Engineering and Manufacturing/Energy Engineering and Manufacturing/Energy

Target readers -Engineers and business persons related to industries

-Readers don’t need to register profiles to read articles. Key persons who select and use services or products. Contents

are available for only member.

Provided information Technical information, industry trend,

Opinion, etc. Product information or case study which are provided by

vendors. Useful information to select services and products.

Copyright © 2016 ITmedia Inc. 3

Most of registered members are engaged in Engineering and Manufacturing industries.

Their job functions are mainly Research , Design & Development and Production in those industries .

Engineering &Manufacturing （Research / Design / Development / Product Planning & Product Marketing）

60%

Member’s Profile

※As of June 2016

65％ Engaged in manufacturing industries

60％ Jobs related to Engineering & Manufacturing, such as research, Design & Development and Production

40％ Higher than Manager

Total of 4 media （ MONOist、EE Times Japan、EDN Japan、Smart Japan )

Job Title Work Location

Job Function Business Industry

65％ of members are engaged in manufacturing

industries.

65％ of members work at

Engineering & Manufacturing

Consumer

Electronics

20%

Computer

8%

Materials /

Energy

4%

Other

Manufacturin

g

13%

Manufacturing 65%

Industrial / Office Equipment

23%

Automotive/ Transportation

11%

Kanto

59%

Chubu

14%

Kinki

15%

CEO / Board

Member

10% Business /

Factory

Director

1% General

Manager

11%

Manager

18% Chief /

Senior Staff

20%

Staff

29%

Contractor /

Temporary

Employee

2%

Part-time

Worker

1%

Disemploym

ent / Other

8%

Electronic Components / Semiconductors 21%


Use "leads" in your marketing

Lead generation is a marketing process to become obvious and acquire potential customers by gathering potential customers who are likely purchase you products and services. Observing what your customers needs, it is necessary for company to approach along customer's purchasing process.

Acquisition of Potential Customers

Business Negotiation

Sorting and Nurturing Potential Customers

Lead Generation

Lead Qualifications Lead Nurturing

・Virtual EXPO／Seminer ・White paper ・Advertorial （Membership Only）

・Webcast etc

・CID mail＋Nurturing contents ・Companies trend ・Scoring ・Live Online Seminar etc

・Seminar for specified target ・Telemarketing


Acquisition of Potential Customers


•・Digital ICs / Memory ICs・Analog ICs / Mixed Signal ICs・Electronic Components / Materials・EDA (Electronic Design Automation) Tools・Power

Sources / Batteries・Test & Measurement Instruments・Computers & Peripherals / Communication Equipments

•・Other Related Services to Electronic Devices / Tools・Devices / Tools for Wireless Technology・LED・Display・Programmable Devices・Sensors

● Electronic Devices / Tools

•・Embedded Software・Embedded Boards・Development Tools・Robots・Tools for Software Testing / Debugging

•・Software for Automotive ・Embedded Security・OS (Operating System) for Embedded Products・Industrial Equipments / Control System・Universal

Industrial Standards

● Embedded Hardware & Software

•・CAD (Computer Aided Design)・CAE (Computer Aided Engineering)・CAM (Computer Aided Manufacturing) / Machine Tools・3D Printers・3D

Scanners・Equipment for Cutting / Molding・Outsourcing of Product Planning / Design

● Mechanical Design & Development

•・PDM (Product Data Management) / PLM (Product Lifecycle Management)・Production Management・ERP (Enterprise Resource Planning)・Production

Scheduler・BOM (Bill of Materials)・Drawing Management / Document Management

•BOM (Bill of Materials)・Drawing Management / Document Management・Inventory Management・SCM (Supply Chain Management)

● Production Management

•・Energy Saving Appliances for Building / Offices / Shops・Power Generation Systems (i.e. Solar Power Generation)・Electric Batteries / Battery

Systems

•・Environment Management Systems / Services・Electric Vehicles (EV) / Devices and Materials for EV・Eco-Friendly Devices / Materials

● Environmental Operation

•Services for Improving Career

•Services for Improving Skills

•Language Learning

•Education Services for Engineers

● Services for Career Development

Product category list


White paper service

【Pull promotion】

EE Times Japan, EDN Japan and

MONOist

【Push promotion】

【White paper download page】

Questionnaire

White paper download

Advertiser Lead data

(in Japanese)

Audience

Features： 1. Potential customers can get practical information

through the white paper, and the document can raise their awareness of the advertiser’s products/technologies.

2. The lead data is generated when they download the white paper. The advertiser accesses/download the data via the admin page called “Lead Center.”

[Rate] White Paper (1 content) (including promotion with Engineering Media Consolidated Mail White Paper Update News) ⇒Net USD 4,800 per content (2 months insertion)

Permission

Engineering Media Consolidated Mail

White Paper Update News

(79,000 subscribers)

The advertiser need to upload the white paper and related abstracts by themselves via admin page. When ordering this white paper service, please assign someone who understand Japanese as a contact person on the advertiser’s end. Manuals, supports and user interfaces of the admin page are all provided in Japanese. Please note all of the lead information are provided in Japanese. (No translation service)


E-Book Get lead and expand Brand Awareness through high quality E-books which are created by editors of MONOist, EE Times Japan, EDN Japan and Smart Japan as editorial contents.

Net Rate（1 content）：USD 8,400 Terms ：2 months ■ Features ・Appeal to the audience by high quality editorial contents ・Secondary use of E-Book is available. You will be able to print and deliver while sponsorship. ・Brand Awareness will be expanded by listing logo and URL Link on the content.

■Memo

* E-book contents cannot be changed. * E-book format is designated by ITmedia. * Please ask further detail if you have any questions.

Credit and Sponsor URL

Campany Logo

【Pull promotion】

EE Times Japan, EDN Japan,

MONOist and Smart Japan

【Push promotion】

TechFactory

White Paper Update News

(89,000 subscribers)

【E-Book】

Questionnaire

E-Book download

Lead data (in Japanese)

Permission


Technical editor who regularly writes for MONOist or EETimes/EDN Japan will interview and write the advertorial. Audiences can read only the former part of the advertorial and need to input profile data if they want to read the latter part. The advertiser can get the detailed profile data of them.

Net Rate（1 html）：$14,400 (3,000 Japanese characters)

Terms ：2 months ■Contents ・1 advertorial (1html), including interviewing, writing and insertion costs.

■Content type *Please select advertorial type from following 3 types.

○ Product Report（promote products or services） ○ Case Study Report（introduction example） ○ Ask Experts（Product or industry trend introduction by Experts）

■Memo *Japanese branch’s cooperation is required to go forward Lead Generation Advertorial program. (Proofreading, etc.) *The interview must be held in or around Tokyo. When interviewees don't speak Japanese, translator is recommended. Japanese proofreader is required for prior confirmation of the advertorial.

Clients can get lead information when users accept to provide their profiles to see all advertorial.

See all advertorial

Questionnaire (Purpose of reading, timing of the product introduction, etc.)

Traffic drivers ・e-Newsletters ・Pick up contents slot (Text link and icon inserted in TechFactory pages.) ・Special Text Links inserted in MONOist, EE Times Japan and EDN Japan .

All advertorial

Former part of advertorial

Lead Generation Advertorial on TechFactory


Webcast Potential customers will easy to understand the advertiser‘s products/technologies through the webcast. The advertisers can get the profile data of their audiences. It works with both using the exisiting webcast and creating the new webcast.

■ Using the exisiting webcast Net Rate（1 content）： USD 5,700

Terms ：2 months *There is a possibility that it could not upload to the server, depending on the file format. ■ Creating the new webcast ・Format Video＋Power Point ・Video time Within 60 minutes ・Production period About 20 business days * Secondary use of the webcast is permitted. Net Rate（1 content）： USD 7,200

Terms ：2 months ■MEMO *Customization will be available upon your request. Please ask the quote to sales rep.

※Traffic drivers are same as White Paper service. 【Standard type】

【 Lecture type】

Index

Index

Presentation material

Movie

Lecture movie

Presentation material


Other Services


Survey

Conducting an original online survey. For a better understanding of key persons who select and use services or products.

Process

Survey announcement for target persons through Targeting Mail

Please ask the quote to sales rep.

■Rate：For details, please contact sales rep. ■Survey period： About 3 weeks ■Offer contents

・Survey design ・Conducting survey ・Count ・Report ■MEMO

・ The report does not include personal data or specific company information.

・ Survey design includes hearing your company requests and forming questions. ・Survey includes system setting, mail delivery, importing and formatting CSV data and cost for incentives. ・Requests for further report, including cross tabulation or analyzation of free answer questions, are available as an option. ・Basically, the primary body of the survey is your company and ITmedia Inc.. ・Translation services Japanese to English are not included. ・Please ask further information if you are interested in translation.

Hearing your requests and designing a questionnaire Based on your request, forming 15 questions. The primary body of the research are your company and ITmedia Inc..

Counting survey answers and making a report Data of a report are simple totaling. The report format is PDF or PowerPoint.


How to register Report Center

Sign Up

Registration of Company Information

Start Campaign

Confirmation （ 4 business days from contents registration）

Upload Contents

Please do the registration of the white paper on your own. The procedure is as follows. *Please assign someone who understand Japanese as a contact person on the advertiser's end. Manuals, supports and user interfaces of the admin page are all provided in Japanese.

Sign up Report Center for the first time.

Register your company name, URL and logo which will be put on TechFactory website.

TechFactory operation team confirm the content registered in Report Center. If there is no problem, the registration is completed.

After starting the campaign, you can download profiles. If you would like to re-write introduction such as title, headline and summary, you can modify via Report Center.

Please input following 5 points with Report Center. file contents

White paper, Product catalog：PDF file /size within 20MB Webcast：register hosting URL Content of introduction page

① Title（Required）- Within 50 double-byte character, No line break

② Headline（Required） -Within 128 double-byte character, No line break

③ Summary（Required）-within 500 double-byte character, No line break

④ Content image （Not required）：gif or jpeg file／Wide: Within 250px、30KB

⑤ Information of related products （Not required） -Title -within 40 double-byte character, No line break -Summary -within 100 double-byte character, No line break

①

②

③ ④ ⑤

Upload the white paper and register the text which puts on white paper download page with Report Center.


Contact information

ITmedia Electronics & Mechanical Industries

TEL： +81-3-6893-2179

Mail：[email protected]

Website for Engineers TechFactory Media Kit · New membership website from April 2016. ... member...

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