Website Evaluation
-
Upload
acenetc -
Category
Technology
-
view
8 -
download
1
description
Transcript of Website Evaluation
![Page 1: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/1.jpg)
Website Evaluation
Michael Lambur, Ph.D.eXtension Evaluation and Research LeaderVirginia TechACE/NETCJune 9, 2009Des Moines, IA
![Page 2: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/2.jpg)
Session agenda
Indentify the purpose of your website and translate into evaluation questions
Decide how to collect data Connecting with your users
![Page 3: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/3.jpg)
Identify the purpose of your website and translate into evaluation questions What do you want to achieve with
individuals who visit your website? Convey information Create awareness Increase knowledge Change behaviors
![Page 4: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/4.jpg)
Identify the purpose of your website and translate into evaluation questions Convey information and create
awareness What is the volume of access on the site? What do they access? How long do they spend on the site? Where do they come from?
![Page 5: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/5.jpg)
Identify the purpose of your website and translate into evaluation questions Convey information and create
awareness How did you discover this website? How often do you access information on
the web on this topic? How useful is this information? How would you rate the usefulness of this
information compared to other websites/information sources?
![Page 6: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/6.jpg)
Identify the purpose of your website and translate into evaluation questions Increase knowledge
To what extent did individuals’ interacting with the website increase their knowledge/learn more about the topic?
![Page 7: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/7.jpg)
Identify the purpose of your website and translate into evaluation questions Change behaviors
To what extent did individuals’ interacting with the website change their behaviors on the topic?
![Page 8: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/8.jpg)
Collecting data
Analytics (site usage) Google Analytics
Feedback from users Online survey applications (Zoomerang,
Survey Monkey, InstantSurvey, Snap) Interviews and focus groups (telephone,
Adobe Connect)
![Page 9: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/9.jpg)
Google Analytics
![Page 10: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/10.jpg)
Online survey applications
InstantSurvey
![Page 11: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/11.jpg)
![Page 12: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/12.jpg)
![Page 13: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/13.jpg)
![Page 14: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/14.jpg)
![Page 15: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/15.jpg)
![Page 16: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/16.jpg)
![Page 17: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/17.jpg)
![Page 18: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/18.jpg)
Connecting with your users
This may be your biggest challenge! This will depend the purpose of your site
and how you maintain contact with users Registration Webinars, chats, and other engagement
strategies Imbedded links to online surveys
![Page 19: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/19.jpg)
Connecting with your users
After years of erosion it now appears that the destination web era is drawing to a close. This is a trend that digital thinkers like Om Malik have long noted. In fact the numbers prove it.
Steve Reubel, “The End of the Destination Web Era.” Micropersuasion. Available at http://www.micropersuasion.com/2009/05/the-end-of-the-destination-web-era.html
![Page 20: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/20.jpg)
Resources
Dillman, Don. A. (2007). Mail and internet surveys: The tailored design method. Second edition. John Wiley & Sons: Hoboken, NJ.
www.instantsurvey.com www.surveymonkey.com www.zoomerang.com www.adobe.com/products/
acrobatconnect/
![Page 21: Website Evaluation](https://reader033.fdocuments.in/reader033/viewer/2022061110/5453f631af795959498b7f05/html5/thumbnails/21.jpg)
Resources
http://is4.instantsurvey.com/creation/preview.isp?u=8669&preview=yes&SurveyId=54409&h=EovG_CRATo6-QPSJot7tPQ