On Monday 8th April 2013 the first customer facing stage of a full brand evolution went live. This communication update shows you some of the journey.

Adamphones.com has launched Then & Now

Adamphones.com Our wider brief is to refresh the Adam Phones brand and developing its current customer facing channels, platforms and content. The website forms a central part of much of the project activity being a launch platform, customer resource and management portal. The brief specifics for the website were as follows:

Ì .NET ASP coding Ì Mobile friendly Ì CMS interface Ì All items administrable by client Ì Pre-existing wordpress blog integration Ì Golden Mobile Numbers search/order functionality integration Ì Cookie driven gating systems for all contact collection points Ì Bespoke solution builder functionality Ì Short-term hire partner microsites functionality

The Outcomes Although we faced challenges with timelines and development resources, this project has successfully delivered on a number of levels. Key benefits of the new site include: Fully Responsive Build (RWD) The site is fully responsive with mobile navigation that provides a much better user navigation experience on mobiles devices and tablets. The main benefit of the RWD is that the site is singular and does not require a mobile version to run alongside the main site. Full Administration The site as been designed to take into account the client’s requirements to administrate their site, structure and content. The site is dynamically built, making it flexible and customisable with the ability to adapt to the needs and behaviours of its users. Multi-functional Template Build With the complexity of the site and scale of the templates being built, it was essential to try and streamline these as much as possible to keep the site as simple and efficient as possible. To achieve these we built a single template that then broke down into 6 different variations, all with different formatting and positioning, giving the site a consistant but varied look and feel across the core internal templates. Responsive Marketing Activity The website has a smart carousel area that is populated based on the content being placed into it. The three agreed requirements in the brief were a single image, customisable carousel and Vimeo video. Customer Gating Process To make the site as approachable as possible, the use of customer contact points has been integrated commonly throughout the site. These all channel into a custom gating system that will allow a user to register once on a cookie and then the system will log this along with any activity and will allow them access to any content whilst the cookie is still active. The system also allows blacklisting, and custom content, page and popup content administration.

Back Then The following samples demonstrate how the previous incarnation of Adamphones.com looked prior to launch.

Home Our People

Product Short Term Hire

Here & Now The following samples demonstrate the new standard and responsive look and feel of Adamphones.com.