Website Designing and Internet Marketing
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http:// www.shivaami.com http://www.internetmarketingpro.in http://www.internetmarketingblog.in Website and Internet Marketing
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Website designing and internet marketing, need of the hour, a well designed and optimized website, gets ranked well in search engines.
Transcript of Website Designing and Internet Marketing
http://www.shivaami.com http://www.internetmarketingpro.in http://www.internetmarketingblog.in
Website and
Internet Marketing
http://www.shivaami.com http://www.internetmarketingpro.in http://www.internetmarketingblog.in
What are your expectations
Today?
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What lies above is tiny
Compared to…
What lies below
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Internet users in 2002
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Exploding Internet Internet users in 2008
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Is this our…Target Audience?
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Just imagine, how big this
opportunity can be?
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Connect with prospective customers
Expand reachable markets
Give better service to clients
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Consistent marketing
Project and work sharing
Save Printing & Mailing costs
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A website is your Shop or Office on Internet
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Website
Images
So, what is a website?
Content
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Website Designing – Life Cycle
Imagination
Objective
Future Planning
Developing
Internet Marketing
Trials & feedback
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Website Designing – Precautions
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Website Marketing on Internet
Social media
iPR
PPCSEO
Directories
Emails
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Email Marketing
Keep In Touch
Fast and Easy
Interactive
Personalisation is possible
Click track is Possible
Saves on Printing cost
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Directories Listing
Fake enquiries are possible
Increases traffic to your website
Easily searchable
Lists other competitors as well
Template driven designs
Lack of personal attention
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Search Engine Optimisation
Long term benefits – Tree to fruits
70% of people use search engines to find website
Easily searchable Keywords
SE friendliness of your website
Being on 1st Page always matters
The cheapest marketing tool
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PPC – Pay Per Click Advertising
Cheaper than other medias
Key word driven / Audience Choice
Budget & Bid
Immediate enquiries / response
Define geography
Ideal for short term benefits
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iPR – Internet PR (Online PR)
Create Brand Perception
It has ripple effect,similar to newspaper article
Get visibility on SE’s
Generate Interest / Create hype
Customer retention & loyalty
Ideal tool for new launches
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Search Engine Marketing – Yahoo ResultsTOP in Search means TOP on mind
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Organic Search V/s Paid Search (PPC)
TOP in Search
Business is on 1st page of Search Engines
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What Is Social Media
social media is basically a
conversationhi whats up?
socialmedia
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What Is Social Media
social media is also your online
reputationLove her!
He said what?
socialmedia
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Social Media Marketing
Generate Positive feedbacks
New method of marketing
Better visibility on SE’s
Up date on daily basis
Interact with Customers/prospects
Demonstrate products with Video
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YouTube in 2007 Consumed As
Much Bandwidth
As The Entire Internet in 2000
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eMarketer
More than 1 in 8 viewers make a
purchase after watching a video
ad online
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Questions & Answers
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Presented by
Punit Thakkar
Mobile: 9820755885
Email: [email protected]
Website: www.shivaami.com | www.internetmarketingpro.in
