Magazine name/logo: 'Auxiliary magazine'. Readers will recognise this logo from the magazine, which shows that the website is an extension of that product, and isn't just an unrelated site. Information on the site will be solely related to the magazine. When clicked will take reader back to the homepage.

Social media icons, are black and stand out on the white background. The use of these icons shows that the company is up to date in using social media, which will appeal to tech savvy customers. Allows the company to directly engage with it's audience, and receive feedback and opinions etc. When clicked, the icons will take the customer onto the relevant social media page for the company.

Navigation tabs- are placed underneath the header section of the website. The typography is capitalised and black, which makes it stand out on the white background. These tabs have a similar function to how contents page subheadings work, they separate the information into relevant sections/pages. When clicked, each tab will navigate the user onto a new page.

Arrows: allows consumers to pan through the 10 different alternating slide/banners which highlight the main articles of interest that are featured in the newest issue of the magazine. The sleek, swiping motion of these slides changing is eye-catching and will grab the consumers' attention. It also shows that the brand is cool, and high-tech, which will appeal to younger technology using audience members.

'New issue' is bolder than the other menu tabs beside it. When clicked it will directly take the reader to a preview of the newest issue of the magazine.

Search bar: allows consumer to search for a specific piece of information, article, or magazine product. This will be helpful to consumers who are struggling to find what they are looking for immediately.

'SHOP' in black arrow, stands out in contrast next to the white search bar, and is an imperative that will encourage consumers to buy items on the website. The button, when clicked will take customers to the page where they can purchase both physical and digital copies of the magazine.

Subheading/menu tabs: allows readers to access older issues digitally, to subscribe to the magazine, to advertise on the website, and to find out more on the scheme 'Auxiliary insiders'

'Login' option, shows that readers can make their own individual account with the company, which is likely to provide them with bonus information and perks from the company. They are also further engaged with the 'Auxiliary' brand, and the company can use the sign in details (email) to market to and target a wider audience. This also attracts younger target audience members who

frequently use technology.

Shopping basket: shows that readers can shop with Auxiliary on their website, and the icon keeps a record of cost of the items the customer intends to purchase, or it will show the number of items that are in their basket.

Advertisement banner: shows that the company supports other brands of a similar genre. It encourages readers to check out a new album, this helps to fulfil the lifestyle and culture elements of the magazine, as they are advertising music products alongside their magazine. Reader's will associate the two.

Colour scheme- mainly uses black and white which is quite minimal, however it is easy to look at and read, and isn't too distracting. It is a bleak colour palette but this helps to represent the gothic and dark themes of the magazine. Black makes the website look more sophisticated and

chic too.

Main image: uses direct address to engage consumer. The model looks gothic which conveys the dark and alternative themes of the magazine, also relates to fashion and beauty element. Model's makeup fits with colour scheme, however her red hair stand out making her look eye catching.

'Sep Issue' relates to the season, which implies that the content on the website may be tailored to that season, in terms of weather and style etc. 'OUT NOW' creates a sense of urgency, which will encourage the reader to look at the information as soon as they see this, otherwise they are missing out? 'Read more' button, encourages customers to find out more about this area of the magazine, and when clicked takes readers onto a page about the new winter issue.

Social media icons, are white and stand out on the black background of the navigation bar strip. The use of these icons shows that the company is up to date in using social media, which will appeal to tech savvy customers. Allows the company to directly engage with it's audience, and receive feedback and opinions etc. When clicked, the icons will take the customer onto the relevant social media page for the company.

Search icon: allows consumer to search for a specific piece of information, article, or magazine product. This will be helpful to consumers who are struggling to find what they are looking for immediately.

Magazine name/logo: ’Gothic&amazing'. Is at the centre and top of the site, making it a focal point. The black font also stands out against the light background. Readers will recognise this logo from the magazine, which shows that the website is an extension of that product, and isn't just an unrelated site. Information on the site will be solely related to the magazine. When clicked will take reader back to the homepage. The pink and black colours of the logo co-ordinate with the masthead, and the image of the rose could be considered feminine implying that the magazine is more aimed to a female audience. The rose is black which introduces an air of mystery and dark beauty, which links to the gothic style element of the magazine.

Tagline- ‘Gothic lifestyle magazine’ explains the nature of the magazine and website, and gives readers an insight of what sort of content they will be able to view, and the information that the magazine will offer them. It will catered towards an alternative audience that like gothic things, which is why it isn’t just a general lifestyle magazine, the gothic element makes it niche and unusual.

Colour scheme- mainly uses black and white which is quite minimal, however it is easy to look at and read, and isn't too distracting. It is a bleak colour palette but this helps to represent the gothic and dark themes of the magazine. Black makes the website look more sophisticated and

chic too.

Main image: uses direct address to engage consumer. The model looks gothic which conveys the dark and alternative themes of the magazine, also relates to fashion and beauty element. Model’s hand is positioned near the caption which draws attention to it. The main image uses an alternating slide/banner which highlights the main articles of interest that are featured in the newest issue of the magazine. The sleek, swiping motion of these slides changing is eye-catching and will grab the consumers' attention. It also shows that the brand is cool, and high-tech, which will appeal to younger technology using audience members.

Caption: ‘Kat Robichauds misfit cabaret presents grimm’ there is a related caption that further explains the main image. The caption also uses dark themed language such as ‘misfit’ and ‘grimm’ which relates it further to the gothic genre. READ NOW’ is an imperative that is persuading readers to act and buy the magazine.

Navigation tabs- are placed underneath the header section of the website. ‘news, interview’ ‘music’ etc shows that the magazine is of the lifestyle and entertainment/culture genre. The typography is capitalised and white, which makes it stand out on the black strip background. These tabs have a similar function to how contents page subheadings work, they separate the information into relevant sections/pages. When clicked, each tab will navigate the user onto a new page.

'Login & register' option, shows that readers can make their own individual account with the company, which is likely to provide them with bonus information and perks from the company. They are also further engaged with the ‘Hertfordshire life' brand, and the company can use the sign in details (email) to market to and target a wider audience. This also attracts younger target audience

members who frequently use technology.

Search bar: allows consumer to search for a specific piece of information, article, or magazine product. This will be helpful to consumers who are struggling to find what they are looking for immediately. Also gives the option for an advanced search.

Navigation tabs- are placed underneath the header section of the website. ‘Garden’ ‘home’ etc shows that the magazine is of the lifestyle genre. The typography is black, which makes it stand out on the white background. These tabs each have a different coloured rectangle above each of the headings, so it clearly differentiates them, and makes them eyecatching, it also implies that the magazine is vibrant and fun. The tabs have a similar function to how contents page subheadings work, they separate the information into relevant sections/pages. When clicked, each tab will navigate the user onto a new page.

Social media icons, are at the top of the website and stand out on the white background. The use of these icons shows that the company is up to date in using social media, which will appeal to tech savvy customers. Allows the company to directly engage with it's audience, and receive feedback and opinions etc. When clicked, the icons will take the customer onto the relevant social media page for the company.

Magazine name/logo: Hertfordshire life'. Readers will recognise this logo from the magazine, which shows that the website is an extension of that product, and isn't just an unrelated site. Information on the site will be solely related to the magazine. When clicked will take reader back to the homepage.

Advertisement banner: shows that the company supports and is sponsored by a local business, in this case an installation company. It encourages readers to check out this company service, and helps to fulfil the lifestyle and culture elements of the magazine, as the mag is advertising regional and local businesses. It also shows that the magazine is aware of the vital services and products that readers may be needing for practical use in their homes etc.

Subscription offer: 6 issues for £6- the repetition of 6 is catchy and memorable, making readers recognise the deal even more and be encourage to purchase the magazine. This information is shown in a pale yellow rectangle placed above the main image board, and under the navigation tab making it a focal point. It stands out against the white background, and the bright pink arrows accent it, and draw the readers attention. It is suggested that reader’s should subscribe to the magazine ‘today’ adding a sense of urgency which would make them buy it quicker. The ‘click here’ button will direct readers onto a page where they can purchase and take advantage of this offer.

Weather forecast- placed above the search bar, this gives readers an insight of what the weather will be like based on where hey live. This directly relates the website to the regional magazine, and shows that the target audience is mainly people who live in that regional area.

Main image board: shows alternating images of people, animals, places etc, which relates to the main article stories that would be relevant to the newest issue of the magazine that was released. The images change every few seconds which would grab the reader’s attention, and entice them to click it and read the following article information based on the picture. Below the pictures there is a related caption that further explains the image, in this example ‘Hertfordshire dogs have their day at cruffs show’.

Advert- shows a small image preview of another lifestyle magazine ‘Digital homes and interiors’ that is published by the same company who publish Hertfordshire life ‘Archant’. Readers who like Hertfordshire life are likely to also enjoy the other magazine which will have a similar layout and style. ‘READ NOW’ is an imperative that is persuading readers to act and buy the magazine. The advertisement is also placed on a green square which stands out from all of the other colours on the site.