Website and Newsletter Report

By Karine Leblanc, ARC

Website and Newsletter Report

NewsletterWe have sent 7 newsletter this year 2011-2012(1) Aug: CRC coming up (2) Nov: updates and Scott CTTC(1) Jan: updates(2) April: CRC announcement and updates(1) July: CRC website and newsletter awards

NewsletterThe newsletter was sent by Mailchimp and I was using the SoCal chapter account at that timeWe did send it to all the alternate and delegates plus the Regional committeeI created since then a new account only for the Region XI did imported the complete members list that includes a total of 4088 membersMailchimp is free for 2000 emails only. From 2000-5000 emails, the cost is $50/month with 15% discount for non-profit for a total of $500/year unlimited email

NewsletterIf we decide to go a la carte, it would cost us $100 per email ($.02/email)What do we want to do?Problem is that the delegates and alternates dont relay the information at their board meeting which is why I would recommend sending the newsletter to allHow many newsletter do you want to send? Im thinking the more often the better so at least once a month to keep the momentum!What would you want to see in the newsletter?Do you like the format? Colors? Style? Contents?

Newsletter Mailchimp reportNewsletterOpenedUnopen.Total time openedClicksTwitterFacebook1- Aug 1124148800762- Nov 1120165520193- Nov 111719492197184- Jan 122214892135125- April 1219161460197286- April 1222131188197337- July 12191973019731FacebookWe have only 51 like. What could we do to increase this number? Send the newsletter to 4088 members would definitely help out!I would encourage every chapter to post their newsletter through the Region X facebook as well like the SoCal chapter is actually doing.We are using the like button on all our newsletter and also on our website. The more people like the RegionX page the more will stay in touchI am trying to post the pictures ASAP after each event, would be good for everyone to tag themselves

TwitterPer the Mailchimp report, we have a great exposure through twitter. The mailchimp newsletter post the link directly to Twitter as we send themAny recommendation? Are you following the Region X twitter feed?We have 55 tweets totalWe have 25 followersWebsitePLEASE refer to the website for everything. It needs to serve as something. Post links to website in your newsletter article.When people call/email for information, send them back to the website, show them where is the infoI dont agree with having the CRC hosted by Society when we have our own website and people to manage it. The fee that Society is charging us would cover for the expense of maintaining is for the CRC.By using Society for the CRC, we once again miss the the boat and not use our own tool which we dont promote.Could we discuss the CRC registration to go through us instead?WebsiteAudience:313 visits total208 new105 returning692 page views2.21 pages 3:06 average time 90% USA

Website41.21% Search traffic19.17% Referral Traffic39.62% Direct Traffic

Search (129): Keywork searchReferral (60): GG, HI, Central AZ, SoCal, SN, Linkedin, FBDirect (124): Email with link

Please add the RegionX to your website, newsletter and communications

WebsiteContent viewed:Home page: 26%CRC: 32%Locations: 7%Contacts: 6%Treasurer: 2%AHR Expo Vegas: 1.7%RP: 1.5%SA: 1.5%AHR Dallas: 1.3%

WebsiteConclusion:

Nobody will look at the Region X website if we never mention it, dont refer people to it for information, dont post link to it in your article, dont update often, and dont have registration through it.

Is anybody ready to promote it!?Questions? Comments?