Website Analysis and Social Media Strategy and Analysis
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Website Analysis www.trendinspect.com Saloni Jain
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Transcript of Website Analysis and Social Media Strategy and Analysis
Homepage
We review the various fashion bloggers in terms of their
• content ( in terms of originality and presentation)
• popularity ( based on reach,followers, Google ranking of their websites )
• photography
Concept
Strategy
Audience Interests
Categories
News And Media
Sports
Arts And Entertainment > Music And Audio
Photography
Topics Covered
• Fashion and styling blog posts
• Lifestyle articles
• Top 10 best lists - Listicles format
• Celebrity and designer wear check posts
• Style guide
Content Strategy
Product : Fashion bloggers and Youtube channel reviews
Audience : 13 - 35 for lifestyle bloggers and fashion enthusiasts.
Aim : Mainly traffic and paid promotions or reviews and eventually Adspace selling
TargetingKeywords
Top 10 relevant Keyword searches
Fashion blog
Best photoshoots
Most popular blogger
Latest fashion summer trends
Best Indian Vlogger
Personal style blog
Famous Indian Youtubers
Style guide
Fashion trends to follow
Best style blogs in Delhi
Top fashion bloggers 2015
Top fashion and styling tips
Fashion blog
Best photoshoots
Most popular blogger
Latest fashion summer trends
Best Indian Vlogger
Personal style blog
Famous Indian Youtubers
Style guide
Fashion trends to follow
Best style blogs in Delhi
Top fashion bloggers 2015
Top fashion and styling tips
Estimated ReachAvg. monthly searchesKeyword Competition
= 1520
350
120
280
40
20
10
high
low
medium
high
low
low
50
70
20
140
250
170
low
low
medium
low
low
high
Brainstormed for a website content and name Purchased the domain name and hosting space via
Godaddy Create blogposts and added pages
Uploaded content sourced from the official pages of the bloggers
Integrated Wordpress with Google Analytics and Webmasters
Creation of various social media promotion platforms and cross -integration of accounts
The Entire Process
A content calendar was created for regular post updates to ensure user engagement
Social sharing of regular post updates Google Analytics data reports were used to track
reports and boosting Facebook page by paid promotions
and managing data reports with the use of Facebook Ad Manager
Facebook Insights helped us review our content and we accordingly modified it according to make it
more relevant for our top users
Own domain name and hosting Webpage design Logo designing
Upload content- blogposts Facebook page
Twitter Google+ Instagram
Email campaign Content calendar Google Analytics
Google Webmasters tool Facebook Ad Manager
In a nutshell..
Website Analytics
Google Analytics
Google Analytics - Geographics
Google Webmasters - Search
Google Webmasters - Search
The total number of pages crawled by Google are 16
Google Indexing status is showing 15 i.e. URLs from my site that have been added to Google's
index. Sitemaps were added for all pages with errors on 2
pages
Social Media Analytics
Facebook Page
Facebook Insights
Facebook Audience
Twitter Handle
Instagram Page
Google+ Page
Email campaign
An email campaign was sent to 25 people out of which 20 opened the mail
Thank You!
