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Transcript of Website
![Page 1: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/1.jpg)
Introduction to Website AnalyticsMay 2014
![Page 2: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/2.jpg)
Introductions
![Page 3: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/3.jpg)
What We’ll Cover
![Page 4: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/4.jpg)
What Are Web Analytics?
![Page 5: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/5.jpg)
What are Web Statistics?
![Page 6: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/6.jpg)
What are Web Analytics?
![Page 7: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/7.jpg)
![Page 8: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/8.jpg)
The Basic Volume Statistics
![Page 9: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/9.jpg)
Hits: The Useless Metric
![Page 10: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/10.jpg)
The Basic Content Statistics
![Page 11: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/11.jpg)
The Basic Visitor Statistics
![Page 12: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/12.jpg)
Traffic Information
![Page 13: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/13.jpg)
More Advanced Statistics
![Page 14: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/14.jpg)
Segment
![Page 15: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/15.jpg)
Discussion: Which Stats Look Useful?
![Page 16: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/16.jpg)
![Page 17: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/17.jpg)
Consider Universal Analytics
![Page 18: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/18.jpg)
![Page 19: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/19.jpg)
Does Google Analytics Underreport?
![Page 20: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/20.jpg)
So Compare Against Yourself
![Page 21: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/21.jpg)
![Page 22: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/22.jpg)
Why Wouldn’t You Use Google Analytics?
![Page 23: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/23.jpg)
Free Tools
![Page 24: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/24.jpg)
Why Move Beyond Free?
![Page 25: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/25.jpg)
ClickTracks
![Page 26: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/26.jpg)
And Beyond…
![Page 27: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/27.jpg)
Three Ways to Look
![Page 28: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/28.jpg)
Analytics as Therapy
![Page 29: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/29.jpg)
Analytics as Exploration
![Page 30: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/30.jpg)
Where Did They Come From?
![Page 31: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/31.jpg)
Where Did They Go?
![Page 32: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/32.jpg)
Analytics for Action
![Page 33: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/33.jpg)
An Analytics for Action Methodology
![Page 34: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/34.jpg)
Example Action Questions…
![Page 35: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/35.jpg)
An Example
![Page 36: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/36.jpg)
Explore
![Page 37: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/37.jpg)
Explore
![Page 38: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/38.jpg)
Explore
![Page 39: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/39.jpg)
And more….
![Page 40: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/40.jpg)
Hypothesize and Take Action(s)
![Page 41: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/41.jpg)
Measure Your Success
![Page 42: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/42.jpg)
Analytics Aren’t the Only Tool in the Box
![Page 43: Website](https://reader035.fdocuments.in/reader035/viewer/2022081602/5556fdd4d8b42a4a418b4a4d/html5/thumbnails/43.jpg)
Questions?