Websand - Dublin Tour May 2014

© Websand 2014 | @websand

The 4C’s of Lean Marketing

DDMA 16 May 2014


• Hello

• Lean Marketing

• Lisa Simpson

• Data Driven Marketing

• The 4C’s


Hello, I’m Saul.

Think lean

Look not so lean


Lean Marketing

© Websand 2014


The communication framework used

by businesses to achieve their

objectives.


Skeleton

Business

Structure

Anatomy

Business Processes

(How you do things)

Personality

How you

Communicate

DATA

Structure defines

the processes

Processes feed

the personality


• Set your objective / milestone

• Create your hypothesis

– Time

– Success level

• Get out of the building

• Review


Did Lisa Simpson invent

the Lean Start Up?

© Websand 2014


It’s not that is important

it’s the


’

• CUSTOMER– The hypothesis: who you after? what do they

want?

• CODE– How are you going to engage

• CALIBRATION– Of the tools at your disposal

• CONSISTENCY– Repeat what works until it fails

– If it fails start again.


Thank you

Websand - Dublin Tour May 2014

Technology

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