WebRTC: It's NOT About The Minutes
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Transcript of WebRTC: It's NOT About The Minutes
WebRTC:It’s NOT Aboutthe Minutes
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
2Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
2
Ben Klang
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
2
Ben Klang
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
2
Ben Klang
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
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Making a buckCharging by the Minute is Hard
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
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Making a buckCharging by the Minute is Hard
...and Getting Harder
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
THE PROBLEMS
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THE PROBLEMS
Price Minimization
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CAN YOU SPEAK MAGIC?
THE PROBLEMS
Price MinimizationService Homogenization
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CAN YOU SPEAK MAGIC?
THE PROBLEMS
Price MinimizationService HomogenizationSexiness Boringization
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CAN YOU SPEAK MAGIC?
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PRICE MINIMIZATION
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
1995 PRICE-PER-MINUTE
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CAN YOU SPEAK MAGIC?
2005 PRICE-PER-MINUTE
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CAN YOU SPEAK MAGIC?
2005 PRICE-PER-MINUTE
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CAN YOU SPEAK MAGIC?
2015 PRICE-PER-MINUTE
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0Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
2015 PRICE-PER-MINUTE
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0*
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
TODAY’S PRICE-PER-MINUTE
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CAN YOU SPEAK MAGIC?
TODAY’S PRICE-PER-MINUTE
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CAN YOU SPEAK MAGIC?
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CAN YOU SPEAK MAGIC?
SERVICE HOMOGENIZATION
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CAN YOU SPEAK MAGIC?
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CAN YOU SPEAK MAGIC?
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CAN YOU SPEAK MAGIC?
WHO’S WHO OF DEAD VOIP
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WHO’S WHO OF DEAD VOIP
•78 Companies Checked
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CAN YOU SPEAK MAGIC?
WHO’S WHO OF DEAD VOIP
•78 Companies Checked•21 Websites Down/Gone
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CAN YOU SPEAK MAGIC?
WHO’S WHO OF DEAD VOIP
•78 Companies Checked•21 Websites Down/Gone•How many more silently failed?
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CAN YOU SPEAK MAGIC?
SEXINESS BORINGIZATION
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SERVICE COMMODITIZATION
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http://mspmentor.net/acquisitions/hosted-voip-acquisition-warwick-valley-telephone-buys-alteva
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
SERVICE COMMODITIZATION
17http://www.zacks.com/stock/news/97333/jcom-on-acquisition-spree
“Last year, the company made six acquisitions related to cloud-based services.”
“The company executed three more buyouts early this year. The aggressive buyout strategy of the company will consolidate its global leading position in the virtual PBX market.”
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
GIVING UP
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THREE OUTCOMES
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CAN YOU SPEAK MAGIC?
THREE OUTCOMES
Buy or Be Bought
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CAN YOU SPEAK MAGIC?
THREE OUTCOMES
Buy or Be BoughtTread Water
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CAN YOU SPEAK MAGIC?
THREE OUTCOMES
Buy or Be BoughtTread Water
Give Up
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CAN YOU SPEAK MAGIC?
FOURTH OPTION:
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FOURTH OPTION:
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INNOVATE
Wednesday, October 16, 13
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INNOVATION
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INNOVATION•Change Business Model
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”
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CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”
21Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization
21Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization•Highly targeted products and services
21Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization•Highly targeted products and services•Vertical Integration
21Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
INNOVATION•Change Business Model•Switch from selling minutes to seats•Switch from selling seats to phones•Focus on Being Different •“The Customer Service Leader”•“Fastest Deployment Time Period”•Specialization•Highly targeted products and services•Vertical Integration•Deliver things that others can’t
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Case Study
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CASE STUDY
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CASE STUDY
•Commoditized Market: Home Remodeling
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CASE STUDY
•Commoditized Market: Home Remodeling•No players in market with more than a single-digit share
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CAN YOU SPEAK MAGIC?
CASE STUDY
•Commoditized Market: Home Remodeling•No players in market with more than a single-digit share•Industry reputation for low quality, poor service, unhappy customers
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CAN YOU SPEAK MAGIC?
CASE STUDY
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CASE STUDY•Built 100% customERP package
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CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service
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CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation
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CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation•Confirm appointments with consumer
24Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation•Confirm appointments with consumer•Match qualified reps with leads
24Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
CASE STUDY•Built 100% customERP package•Automated processes for sales, financing, product installation, ongoing customer service•Call center automation•Confirm appointments with consumer•Match qualified reps with leads•Click-to-call for agents
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CAN YOU SPEAK MAGIC?
CASE STUDY
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CASE STUDY•$75MM in 2011
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CASE STUDY•$75MM in 2011•$172MM in 2012
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CASE STUDY•$75MM in 2011•$172MM in 2012•130% three-year growth
25Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
CASE STUDY•$75MM in 2011•$172MM in 2012•130% three-year growth
25Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
CASE STUDY•$75MM in 2011•$172MM in 2012•130% three-year growth
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CAN YOU SPEAK MAGIC?
LET’S TALK ABOUT US
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
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CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
27Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
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CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
28Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
29Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
29Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
29Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
...BUT WE SELL THIS
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CAN YOU SPEAK MAGIC?
WHAT SHOULD WE BUILD?
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“Communicating isn’t going to be what you’re doing - it’s what you’ll
be doing while you’re doing something else”
- Geoff HollingworthEricsson Head of AT&T Foundry
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Example RTC Apps
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Example RTC Apps
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3 Examples
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1. Incident Response
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INCIDENT RESPONSE
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication
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CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups
35Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)
35Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services
35Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services•Incident recording/logging
35Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services•Incident recording/logging•“Lessons learned” and process improvement
35Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
INCIDENT RESPONSE•Timely, Contextual Information•Adapt for mobile vs. desktop users•Group-based communication•Inherit from existing organizational groups•Allow ad-hoc participants (“guest” parties)•Federate with external services•Incident recording/logging•“Lessons learned” and process improvement•Links from/to issue tracking systems
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CAN YOU SPEAK MAGIC?
2. Medical Records Management
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CAN YOU SPEAK MAGIC?
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims
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MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication
38Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website
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CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics
38Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location
38Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location•Call recording/transcription
38Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location•Call recording/transcription•Medical advice given to patient automatically added to patient file
38Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
MEDICAL RECORDS MGMT•Automate Medical Claims•Secure Caller Authentication•Reuse primary auth via website•Verify with voice biometrics•Cross-check against caller location•Call recording/transcription•Medical advice given to patient automatically added to patient file•Auditing/Service Quality Assurance
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CAN YOU SPEAK MAGIC?
3. Live, Anonymous Matchmaking
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CAN YOU SPEAK MAGIC?
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http://funnydate.com/have-a-chat
FunnyDate
FunnyDate
SHErlock22FemaleMaleOakdale
Books, Moustaches, Puzzles
Captain Beard 23
MaleFemale
Springfield
Books, Moustaches, Puzzles
USERNAMEAGE
GENDERSEEKINGCITY
MATCHINGINTERESTS
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING
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FunnyDate
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions
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FunnyDate
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity
41
FunnyDate
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers
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FunnyDate
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time
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FunnyDate
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time•Silly video tricks used to break the ice
41
FunnyDate
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time•Silly video tricks used to break the ice•...or even add more anonymity
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FunnyDate
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
LIVE, ANONYMOUS DATING•Safe Introductions•Strict anonymity•No need to exchangephone numbers•Low friction interfaceenables users to connect in real-time•Silly video tricks used to break the ice•...or even add more anonymity•Negligible operating costs relative to traditional telephony
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FunnyDate
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
Find your niche
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CAN YOU SPEAK MAGIC?
Deliver what people wantrather than billing for what
they don’t
43Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
WE HAVE THE TOOLS
44Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
STOP BUILDING THIS
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CAN YOU SPEAK MAGIC?
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BUILD THIS
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
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adhearsionconf.com
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
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http://mojolingo.com@MojoLingo
Wednesday, October 16, 13
CAN YOU SPEAK MAGIC?
48
http://mojolingo.com@MojoLingo
Wednesday, October 16, 13