WebquesWebquesttStereotypes and Stereotypes and

Prejudices: raising Prejudices: raising awareness.awareness.

A Non-discrimination A Non-discrimination campaigncampaign

Introduction: Introduction: Stereotypes and Stereotypes and

prejudicesprejudices• Stereotypes are

beliefs about people based on their membership in a particular group.

• They can be positive, negative, or neutral.

• Stereotypes are based on gender, ethnicity, or occupation are common in many societies.

Prejudices:Prejudices:•A prejudice is a negative belief or feeling about a particular group or individuals. •They are often passed on from one generation to the next.

Urban tribes:Urban tribes:•In a search of identity, many teenagers tend to join into different urban tribes. •According to Michel Maffesoli (1988), urban tribes are microgroups of people who share common interests in metropolitan areas. •The members of these groups tend to have similar worldviews, dress styles and behavioral patterns. •These “sub-cultures” suffer from stereotypes and prejudices constructed by the “outsiders” of these groups.

1. Task:• You are part of a non-

discrimination campaign. • You are in charge of designing

a non-discrimination advertisement to raise awareness about the negative effects stereotypes in society.

• In groups, look for information in the net about stereotypes and prejudices commonly present in your society.

• Think about characteristics, functions, dangers, examples, etc.

2. Process:2. Process:• Go to the different web sites,

and look for the information you need.

• Once you have read it, decide on the stereotypes you want to show, and a creative means to depict them.

• Use images, texts, videos (if you want you can record your own videos), statistics, etc.

• Try to find the best way to raise consciousness in society.

Links: • http://www.teachertube.com/googleSearch.php?

cx=012339422634307447803%3Ah-vlw-wg9yy&cof=FORID%3A11&ie=UTF-8&safe=high&q=stereotypes#1199

• http://www.sparknotes.com/101/psychology/social_psychology/stereotypes_and_prejudice.html

• http://www.eycb.coe.int/edupack/pdf/10.pdf• FEEL FREE TO LOOK FOR OTHERS

3. Evaluation:3. Evaluation:• You can use a Power

Point presentation, or Publisher to present your ad.

• You will show your ad to the class– We will discuss which stereotype

you were targeting & why you feel it is important to design a non – descrimination advertiement to raise awareness for that particular group.

4. Conclusion:4. Conclusion:

• Think of other ways of raising awareness about this controversial but common problem in society (leaflets, posters, radio comercial, workshops, etc.).–Write a summary about how you would like

to raise awareness in society. (4 – 5 sentences)• Turn this in with your advertisement• Make sure ALL OF YOUR NAMES are on BOTH

PIECES OF PAPER! Staple both things together and TURN IT IN!