Webmarketing plan to Juliette Has a Gun - Team presentation - Tim Callen - University of California...
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Transcript of Webmarketing plan to Juliette Has a Gun - Team presentation - Tim Callen - University of California...
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Web Marketing and Promotion
Plan
Juliette Has A Gun
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Executive Overview
Company Profile
Value Proposition
Purpose and Goals
New Web Site
Branded Points of
Presence
Social Media
Channel
Online Promotion
Performance
Measurement
Ongoing Promotion
Tsuyoshi
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Company Profile
Tsuyoshi
Perfume Manufacturer
From France
Established in 2005
Founder: Romano Ricci
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Va l u e P r o p o s i t i o n a n dTa r g e t A u d i e n c e
Juliette Has A Gun is a perfume manufacturer
providing original French made perfumes to
fragrance lovers, especially to modern and
romantic female customers. Unlike other brands,
the perfumes are very high end and last the scent
unbelievably long like a week.
Tsuyoshi
Value Proposition
Target AudienceFemale customers who love good fragrance
Not only young people but also middle age people
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Purpose and Goals
Jose
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Web Site
Ana
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Web Site Architecture and Navigation
Ana
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Home Page Description
Ana
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Graphic Design
Ana
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Conversion Techniques
Ana
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Added Value
Ana
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Testing
Ana
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Branded Points of Presence
Daria
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Social Media
Daria
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Online Promotion
Daria
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Performance Measurement
Jose
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Ongoing Maintenance
Julian
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Conclusion
Julian