Webjam: Ignore the Hype, Listen to Real Social Media Guidance

(c) 2010 Webjam Ltd - Confidential

Ignore the Hype, Listen to Real Social Media Guidance Facebook action plan

Lexie Mendelson Strategic Development Director www.webjam.com @webjamdotcom @lexielexie2 [email protected]


Webjam: Working Together to Achieve More


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A Glimpse at the Opportunity: Facebook 2010

2010 Facebook global stats by DigitalSurgeons

Users do connect with a brand and engage with brand activities

How Engagement will affect your Business Lexie Mendelson


A Glimpse at the Opportunity: Twitter Global 2010


Users do connect with a brand and engage with brand activities


Fact

•  90% of people that ‘like’ a Facebook page never go back

www.socialexaminer.com



Its MY Facebook Newsfeed



Social Media is like school



Everyone Wants Everybody to ‘Like’ Them



You Need to Make it Personal if it’s Every Going to Go Viral Take a look at your own FB newsfeed and learn..

  It might not originate on Facebook; articles / blogs   Your message might not be perfect, that’s OK   The benefits of providing a timeline of promo content  Why aggregating & promoting the small contributors in

your community is just as important as the big  Why you need to listen to your community & react quickly

to leverage every opportunity   Social media is a resource, be there to answer



Good content will be talked about – and spread

ARTICLE COMMENT FB NEWSFEED Business 2012


They will change your message. This is good!

Happy World Cancer Day!

“Somehow happy seems like a misnomer here.”

Stupid Cancer

“My new favourite website.”

9,000 potential viewers!!

How Engagement will affect your Business



Initiate timeline content for increased engagement

18 August

I’ve signed up!

3 September

7 days un1l I ride!

11 September

The day of the race!



Aggregate & distribute content to engage 4 stories, 4 sources, no related brand – a missed opportunity

NBC Nightly News MSNBC ABC News Hollywood Reporter Washington Post Adweek... NO CHARITY MENTION!


Social Media is used as a resource = Opportunity

Q: “Would like to sponsor a child. What’s the best charity to use?” A: “Plan International for 8 years here. Recommended!”


How to measure your conversations

www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/

Daily   Likes of your content   Comments on your content   UNsubscribers   UNlikes



In Summary

  Don’t measure your efforts only by ‘fans’ & ‘followers’   Measure by viral activity (likes, shares, retweets.. )   Think about how to allow personalisation   Provide easy to ‘go viral’ content leading up to events   Aggregate & promote the small & the big – win win!   Listen and encourage everyone in your org to use social media   Social media is a resource, be there to answer   Leverage existing events   Know social behavioural types and think about content accordingly   Not all new trends are for you, check demographics

Awareness drives engagement and commitment


For your free 14 day subscrip1on, visit: www.webjam.com


Thank you for listening

Lexie Mendelson Strategic Development Director www.webjam.com @webjamdotcom @lexielexie2 [email protected]

Webjam: Ignore the Hype, Listen to Real Social Media Guidance

Technology

Transcript of Webjam: Ignore the Hype, Listen to Real Social Media Guidance