Rawesomely Vegan! The Ultimate Raw Vegan Recipe Book-Mike Synder
Webinar: Winning Over The Non-Vegan Crowd
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WEBINAR: WINNING OVER THE NON-VEGAN CROWD VEGAN MARKETING BI -WEEKLY WEBINAR SERIES HTTP://WWW.FACEBOOK.COM/STEPHANIECANHELP PRESENTER: STEPHANIE REDCROSS
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With 95% of the population classified as neither vegan or vegetarian a "vegan only" marketing strategy might be limiting your efforts. During this webinar we will explore ways to reach other segments of the population like potential vegetarians; semi-vegetarians; moderate meat consumers and meat reducers. (Classifications Courtesy Of HRC/Cultivate Research)
Transcript of Webinar: Winning Over The Non-Vegan Crowd
WEBINAR: WINNING OVER THE NON-VEGAN CROWD
VEGAN MARKETING
BI -WEEKLY WEBINAR SERIES
HTTP://WWW.FACEBOOK.COM/STEPHANIECANHELP
PRESENTER: STEPHANIE REDCROSS
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
1. Link To Presentation/Video Recording will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Let’s Have Some Fun!!!
Logistics
Webinar Wednesday
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
The Path To VeganismWebinar Wednesday
Vegetarian
Meat reducers
I only eat??
Semi - Vegetarians
Once A Week
Cheese Lovers
Lacto - Vegetarians
Meatless Monday
Milk Drinkers
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Understanding Your Competitive Edge
Webinar Wednesday
Your Company Or Brand Is More Then “Vegan”
Taste
Taste “Like”
Homemade
Cause Driven
Locally Grown
Convenient Unique
Replacement Cutting Edge Personal
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
#1: FAQ Video SeriesWebinar Wednesday
Develop A Top Ten List1. Target A Specific Segment
2. Ask Someone To Interview You (more conversational)
3. Each Video Is About Commonly Asked Questions
4. Site Resources: Local, Online and On Your Site
5. Create More Than One Series
6. Refresh The Content Every year
Resource Log
5 to 10 Parts
Educational or Product Feature
Less than 5 Minutes
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
#2: Identify A PartnershipWebinar Wednesday
Quick TipsAction Items
Become The Resident
Expert
Image Courtesy Of Babble.com
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Where to find semi-vegetarians and meat reducers
Webinar Wednesday
Progressive, Alternative, Do Good Sites
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
#3: Host An EventWebinar Wednesday
Movie Night1. Host Non-Vegan Events At Your Retail Location
2. Host Events Outside Of Traditional Vegan Locations
3. Start A Tradition - Veg Restaurant Week
4. Participate In “Non-Vegan” Events (Twitter Chat)
5. Partner with a local community center for monthly events
Break Out Of Your Vegan Safe Haven
Grocery Store Shopping
Seminars
Taste Testing
Cooking Challenge
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
#4: You Don’t Have To Say Vegan To Mean Vegan
Webinar Wednesday
1. Health
2. Compassion
3. Impact On Earth
4. Environmental Issues
5. Report From Common Authorities
6. Common Cures
7. Testimonials
Use Terms:
1. Curing Diseases
2. World Hungry
3. Animal Rights
4. Natural Cures
5. Obesity
Social Issues:1. Health
2. Compassion
3. Impact On Earth
4. Environmental Issues
5. Report From Common Authorities
6. Common Cures
7. Testimonials
8.
1. Health
2. Compassion
3. Impact On Earth
4. Environmental Issues
5. Report From Common Authorities
6. Common Cures
7. Testimonials
8.
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
#5: Give Them A TasteWebinar Wednesday
1. Give A Chapter Of Your Book
2. Download Recipes
3. Coupon Code
4. Photo Album
Create An Opportunity To Share Your Information1. Health
2. Compassion
3. Impact On Earth
4. Environmental Issues
5. Report From Common Authorities
6. Common Cures
7. Testimonials
8.
1. Health
2. Compassion
3. Impact On Earth
4. Environmental Issues
5. Report From Common Authorities
6. Common Cures
7. Testimonials
8.
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
#5: Leverage New VegansWebinar Wednesday
1. Interviews
2. Webinars
3. Live Q&A Events
4. Round Table Discussions
Create Interactive Sessions1. Health
2. Compassion
3. Impact On Earth
4. Environmental Issues
5. Report From Common Authorities
6. Common Cures
7. Testimonials
8.
1. Health
2. Compassion
3. Impact On Earth
4. Environmental Issues
5. Report From Common Authorities
6. Common Cures
7. Testimonials
8.
Webinar Wednesday
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
But, I Still Have Questions?
Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
Connect With UShttp://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstreamhttp://www.twitter.com/veganmainstream
VM Webinar Serieshttp://anymeeting.com/veganmainstream
Q & ANEED MORE HELP? SET UP A MEETING WITH STEPHANIE
HTTP://WWW.TUNGLE.ME/VEGANMAINSTREAM
BI -WEEKLY WEBINAR SERIES
HTTP://WWW.FACEBOOK.COM/STEPHANIECANHELP
PRESENTER: STEPHANIE REDCROSS
