Webinar: Waiting time at Transantiago’s bus stops as space for information, creation and exchange

Waiting time at Transantiago’s bus stops as space for information creation and exchange

Presented by José Allard & Sofía GuridiSchool of DesignPontificia Universidad Católica de Chile

“Regrettably, time spent waiting for public transport service has been accorded less attention in public transport studies than in-vehicle travel time, yet it affords a rich field for social and public health research into travel experience” (Russell, 2012, p.82)

Abstract Santiago de Chile public transport system, (Transantiago), has a daily demand of 3 million users who mainly access to the network through one of the eleven thousand bus stops spread throughout the city.

Transantiago´s users satisfaction rate is still low (4,6 in a scale from 1 to 7), and waiting time at bus stop is considerer a main factor in modeling the perception of the system. This project explores how user´s perception of waiting time at bus stop can change designing interventions that trigger participative interaction through different information platforms.

Information generation and its exchange is consider here as a mechanism for adding value to the waiting time experience. So the waiting experience which is usually considered as a lost of time can be transform into an active and valuable action where many activities and inte-raction can occurt.

Through different design methods we will share the observation process of transport users

some interventions and tests, which provided valuable insights for further solutions and applications.

Design approach to public serviceUser Center Design techniquesEthnographic techniques

– Interaction with community studied

– Informal conversations

– Analysis of artifacts

Open or semi-open ended, to understand Once again the context, not to test theories

= INSIGHTS

travel, the in-vehicle travel experience has tended to garner the lion’s share of attention from transit managers and researchers.” (Iseki et al. 2007, p.9)

Waiting in a bus stop

-Shelters (County or Transantiago standard)

-Waiting time in a Transantiago bus stopAs a important aspect in the system negative evaluation -Transantiago`s users perception of waiting time in a bus stop is 2.26 times the actual time they spend waiting

A B

considered unrealistic for this project since modifying bus services frequency and public infrastructure was out of our possibilities.

So, an important insight which came out after observing for more

considered unrealistic for this project since modifying bus services frequency and public infrastructure was out of our possibilities.

So, an important insight which came out after observing for more

they wait for a bus.

C

So most of the observation and intervention for this study focused on social factors.

Among the aspect triggered through simple intervention on

GamesExcercicesInformation exchange

disposition of users to generate and share information

OpportunityHow could we take advantage or add value from the generation and exchange of this information?

Can we approach the bus stop as a channel for public opinion?

Is it possible to transform the bus stop as an opportunity to empower people (citizens) while they wait?

Could we use this information to compensate or rewards transport users for their waiting time?

(Quantitative and/or qualitative) as a source of straw pool = value.

Interventions

Proyect description

It is based on information generated by common people while waiting for a bus. Answering questions, users will recieve rewards (points) which will compensate their wanting time.

Proyect description

1*

2

35

4

6

Project descriptionSmartphones App

12:30Preguntas

70

Productora DG Medios:¿Qué artista preferirías que venga el próximo año a tocar a Santiago? + INFO

Jennifer Lopez

Beyoncé

Ricky Martin

Enrique Iglesias

12:30

Preguntas

90

Transantiago:

Respecto al recorrido 223, crees que la

frecuencia de buses es :

+ INFO

Muy buena

Buena

Mala

Completamente insatisfactoria

12:30

Preguntas

Municipalidad de Puente AltoRespecto al nuevo plan de limpieza de

veredas implementado este mes creo

que...

+ INFO

51

11%

44%

30%

4%

11%

22

88

60

8

22

Locales comerciales

Me parece un buen plan

Está más limpio todo

Aumenten las horas de turnos

No me parece bien

¡Bien!

Haz sumado 1 a tu cuenta

SEGUIR

12:30

Preguntas

Municipalidad de Recoleta:Respecto al nuevo plan de

mejoramiento de la calle La Paz,

prefieres que se construyan:

+ INFO

Locales comerciales

Edificios de viviendas

Edificios de oficinas

Viviendas de baja altura

No tengo preferencia

50

12:30

El único servicio que te premia por saber tu opinión mientras

esperas tu micro.

INGRESAR

12:30

LISTO

Nombre

?Nº Tarjeta Bip!

12:30

LISTO

Nombre

?Nº Tarjeta Bip!

?

12:30

LISTO

Andrea Carrasco

?768455

Andrea CarrascoNovato

12:30

50

Noticias

Premios

Mis premios

DILO!

Preguntas

bip!

12:30

Preguntas

Municipalidad de Recoleta:Respecto al nuevo plan de mejora-

miento de la calle La Paz, prefieres

que se construyan:

+ INFO

Locales comerciales





220 bip!

Productora DG Medios:¿Qué artista preferirías que venga el

próximo año a tocar a Santiago?

+ INFO

12:30

Preguntas



que se construyan:

+ INFO

220 bip!

11%

44%

30%

4%

11%

22

88

60

8

22

Locales comerciales







+ INFO

12:30

Preguntas



que se construyan:

+ INFO

221 bip!

11%

44%

30%

4%

11%

22

88

60

8

22

Locales comerciales







+ INFO

¡Bien!

Haz sumado 1bip! a tu cuenta

SEGUIR

12:30

Premios

1 Carga Bip!200 bip!

2x1 Coca Cola 250 ml200 bip!

Sorteo Ipad Mini50 bip! 100 bip!

Sorteo SmartTV

220 bip!

220 bip!

12:30

Premios

200 bip!1 Carga Bip!1 carga de un pasaje de Transantiago de

$680 pesos.

Lugar de entregaBoleterías Metro y Puntos Bip!

Fecha de expiración3 semanas desde la fecha en que se realice el

canje en la aplicación

CANJEAR

12:30

Premios

¡Felicitaciones!

Tú código es:

78678CARGAR A BIP! AUTOMÁTICAMENTE

CARGAR EN PUNTOS BIP! O METRO

12:30

Noticias

¿Qué opinas de la reforma educacional?Ciudadano Inteligente

LEER +

Concierto gratuito de música clásicaMunicipalidad Recoleta

LEER +

Mejora frecuencia de recorrido 223Transantiago

LEER +

68% de las mujeres escucha a Enrique Radio FM2

LEER +

12:30

Noticias

Transantiago

Campaña realizada en paradas de Recoleta e

Independencie reveló que el 65% de las

personas se mostraban insatisfechas con la

frecuencia del recorrido 223.

Es por esto que dentro de los próximos

meses, Transantiago realizará un plan para

aumentar el número de buses y con esto,

disminuir los tiempos de espera.

Si quieres más información o aportar con

más ideas contacta en:

65%

10%

5%

5%

15%

Muy buena

Buena

Regular

Mala

Insatisfactoria

¿Qué te parece la frecuencia del recorrido 223?

Total respuestas: 108

Partial Conclusions

Through different exercises and interventions we were able to demonstrate a positive change in users disposition towards the generation and exchange of valuable opinions while they were waiting for a bus.

Partial Conclusions

reduce in bus stops engaging transport users in different activities.

Partial Conclusions

value of the data gathered from users and economical models that could provi-

Partial Conclusions

A pilot project will be conducted in order to measure the reduction of time perception and the general evaluation of the transport system through this project/service.

Estudio Tracking Calidad de Servicio No 2- Mar - Abril 2010, GfK, 2010

Travel time use in public transport, Russell, 2012

Tiempos de espera en buses del transporte público y calidad de vida, Coeymans, 2014

Webinar: Waiting time at Transantiago’s bus stops as space for information, creation and exchange

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Transcript of Webinar: Waiting time at Transantiago’s bus stops as space for information, creation and exchange