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For Financial Service Professionals Only

How to Add +$10,000,000.00 in AUM in Less Than 6 Months

While Helping Pro Athletes Avoid Going Broke.

In the 2009 Sports Illustrated article, “How (and Why) Athletes Go

Broke," Pablo S. Torre reported: "By the time they have been retired

for two years, 78% of former NFL players have gone bankrupt or are under financial stress because of

joblessness or divorce. Within five years of retirement, an

estimated 60% of former NBA players are broke."

Why are so many pro athletes going broke?

Athlete financial woes in the news recently...

Why are so many of them going broke?

Our research shows that many factors contribute to this, such as...No initiation of a sustainable, long-term financial plan, early onOverspending on luxury goodsPoor ongoing advicePeak earning years span last a limited timeNo understanding of ongoing expensesToo many hands in the cookie jar

Often...No BASIC PLAN in place from the get go.

So, why even target pro athletes?

Why target pro athletes?

Because...They generate over $10B in annual salariesAdd endorsements, bonuses, additional businesses & it's 10's of billions in investable assetsThey're going broke & need direction, right nowThis not only impacts the athletes, BUT also the spouses, children & families involvedThere is a tremendous opportunity for financial service professionals who "get it" to add clients & help fix the problem.

They need help,right now!

What is UNIQUE about this demographic?

Unique to the pro athlete clients vs. other appealing client markets

(business owner, doctor, attorney, etc. clients)...

Limited amount of time to generate a net worth to sustain them/families

over a lifetime.A majority of these athletes are

going to go broke if they don't take action, right now. This sense of

urgency benefits financial advisors looking to work with this

demographic.

BUT...

The problem now...

Whatever the majority of sports agents, athletes & their financial

advisors are doing up to this presentation, right now, is

absolutely not working, it's broken!

Fail-verb1. fail to get a passing grade.

F-

That is unique! What is the opportunity?

With connections made with sports agents & their athletes, financial

advisors providing proper guidance, there are new clients & billions of

dollars to be picked up. Making sense?

The Opportunity for Financial Services Pros...

Financial advisors who GET the opportunity at hand have a

significant opportunity to add clients, raise assets & turn this

disaster around, right now.

Succeed-verb1. attain success or reach a desired goal.

A+

This sounds good, BUT how do I add pro athlete clients?

Come to the table with a point of distinction, something not everyone is sharing:Tax strategy ideas no one else is talking aboutInsurance risk management ideasInvestment risk management strategyLegal knowledge to protect assetsSimplicity of explaining the above increases your value, btwWhat makes you distinct vs. your competitors? Then bring it to 'em!

These athletes have a financial pain and for most it's not going away...Relieve the pain.

Should I contact the pro athlete directly?

(Our research shows that this is probably not the best approach)

Pro athletes, essentially, are 1 person corporations. Often times multi-million dollar corporations that generate revenues from multiple sources...Annual salaryBonusesEndorsement deals (many with multiple deals & new ones coming)InvestmentsSecondary businesses, etc.

From our studies, the answer is...No.

Should I contact the pro athlete directly?

Instead contact and create the relationship with the...Their Sports Agent

Benefits of working with the sports agent

They are the mediary between the athlete and the rest of the worldThey have access to multiple athletesWe've watched 1 financial advisor generate 28 NHL clients as a result of a single relationship with an agent in less than 2 years.The great ones are looking for alliances with well versed financial service providers

Consider the sports agent as the CEOof that 1 person corporation.

Ways to connect with the sports agent...

Pickup the phoneDirect mail campaigns to warm up contactsPostcard marketingTear sheet lettersInvitations to events and/or participate in eventsEmail campaignsWebinarsUtilize current events as "talking points" with agents.Sports Business Daily is the equivalent of Bloomberg in the sports industry. Drawback...Costs $1,300/year

What do they need...

The global financial picture has changed dramatically over the last 3 years. Think about how hard it is being in the financial service world to stay current...Imagine how hard it is for agents to stay current with...Tax law changesInvestment vehiclesInsurance risk managementEstate planningIncome generating vehiclesAlternative investmentsThe list goes on and on....

What do we do in all of this?

If we accept as the GIVEN here that...Pro athletes generate high annual incomes for a limited period of time, yes?Many are broke rapidly in retirement, yes?This can destroy marriages, families & impact spouses, children & future generations, yes?Many of the current advisors hold some of the responsibility for this, yes?Can we agree that there are a ton of assets up for grabs?

There is a massive opportunity for financial advisors who are good at what they do

and can implement it.

What do we do in all of this?

Everyone and their mother markets to the business owner, doctor, attorney, executive, etc. markets.

Very few are marketing to the pro athlete space, the space that not only has a massive upside, but from what our research has shown, may need the most help.

There is a massive opportunity for financial advisors who are good at what they do

and can implement it.

So, what do we do in all of this?

Pro Athlete Direct provides a limited amount of licenses to financial service professionals around the US, Canada, Europe & Asia that allows access into our real time database of over 7,500 professional athletes and

sports agents.

This Access Provides the Opportunity to connect, network and collaborate with sports agents &

athletes

So, what do we do in all of this?

To our licensees we provide ongoing coaching & access to our proprietary Athlete Connect University. Here we provide our

best practice strategies & tips for creating relationships as the trusted advisor.

This Access Provides the Opportunity to connect, network and collaborate with sports agents &

athletes

The poster child for how to handle your finances...

Jamal Mashburn's NBA career salary was roughly $75M. His net worth now is over $200,000,000.00.

The poster child for how to handle your finances...

Jamal Mashburn's NBA career salary was roughly $75M. His net worth now is over $200,000,000.00.

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Do you have a clearer picture of the opportunity that exists, right now?

If yes, and if adding additional athlete clients or your first athlete client

fits into your area of interest, here's the next step...

We are scheduling the "15 Minute Strategy Session" calls. During this call we learn more about your business to

identify how we can help you do this. We also extend the scholarship opportunity for call participants.

To view available dates & to schedule your call, go to:

proathletedirect.com/strategysessionltd