Webinar Thinking gamification for product managers With Hrishikesh Kunte Product Manager Quikr.com

THINKING

GAMIFICATION

FOR PRODUCT

MANAGERS

- BY HRISHIKESH KUNTE, MBA UCBERKELEY, GAP, CPM, GAMIFICATION EXPERT

E:[email protected] HRISHIKESH ANIL KUNTE

mailto:[email protected]


WHAT EXACTLY IS GAMIFICATION?

A BUZZ WORD?

JUST ANOTHER NEW TERM?

A FAD?

MAGIC WAND WHICH ADDS FUN?

OR IS IT CREATING A GAME?

COPYRIGHTS HRISHIKESH ANIL KUNTE

SCIENTIFICALLY

GAMIFICATION IS THE USE OF GAME

THINKING AND GAME MECHANICS IN A

NON-GAME CONTEXT TO ENGAGE USERS

AND SOLVE PROBLEMS


GAME DESIGN ELEMENTS

GAME MECHANICS

Drive, measure, & reward high value behaviors

with smart gamification

POINTS

LEVELS

100 PTS



REPUTATION MECHANICS

Elevate user status across all your communities

of engagement BADGES

LEADERBOARDS



SOCIAL MECHANICS

Socialize, recommend, and notify users about

contextually rich behaviors

FEEDBACK

CHALLENGES


LEADS TO SAPS

STATUSACCESS

POWER

STUFF


GETTING STARTED

1. PROVIDE REWARDS

2. IMPLEMENT PROGRESS BAR

3. USE VIRTUAL CURRENCY

4. PIT THE PLAYERS AGAINST EACH OTHER


CORE GAME ENGAGEMENT

LOOP

MOTIVATION

ENGAGEMENT


GAMES

PLAY


SIMPLY PUT


GAME = STORY

START

INTERMISSION

END

FILM STORY


PRODUCT = STORY

BECAUSE :

GAME = STORY

GAME = PRODUCT

PRODUCT = STORY


PRODUCT MANAGER = STORY TELLER


WHERE PRODUCT LACK ?

PLAYER

GAME PRODUCT

ACTIONS

RULES

PERFORMANCE

GOALS

SKILLS -> TIME

USERS

ACTIONS

PERFORMANCE

GOALS


WHAT IF?


8 CORE GAME PRINCIPLES A PRODUCT

MANAGER SHOULD

CONSIDER


1.KNOW YOUR TARGET AUDIENCECOPYRIGHTS HRISHIKESH ANIL KUNTE

PLAYER TYPES

KILLERS''Defined'by:'A"focus"on"winning,"rank"and"direct"P2P"compe77on."''

Engaged'by:'Leaderboards,"Ranking,"Compe77on,"Power"

ACHIEVERS))Defined)by:)A""focus"on"a*aining"status"and"achieving"preset"goals"quickly"and/or"preset"goals.")Engaged)by:)Achievements,"Pursuit"of"Excellence"

SOCIALITES)!Defined)by:)A!focus!on!socializing!and!a!drive!to!develop!a!network!of!friends!and!contacts.!!Engaged)by:))Info8feeds,!Friends,!Chat,!Rela>onships!

EXPLORERS((Defined(by:(A"focus"on"exploring"and"a"drive"to"discover"the"unknown."(Engaged(by:(Discovery,"Obtaining"Knowledge""


2.EASY TO ONBOARD,HARDER TO MASTERCOPYRIGHTS HRISHIKESH ANIL KUNTE

3.BREAK MONOTONYCOPYRIGHTS HRISHIKESH ANIL KUNTE

4.DESIGN FOR 3 STAGES OF USER LIFE CYCLES

INTERMEDIATE

NEWBIE

PRO

ON-BOARDING

HABIT-BUILDING

MASTERY


5.DESIGN FOR PERSONAL + SOCIAL NEEDS

BUILD FUN IN THE CORE ACTIVITY LOOP


6.FEEDBACK N PROGRESSIVE GOALSCOPYRIGHTS HRISHIKESH ANIL KUNTE

POSITIVE EMOTIONS RELATIONSHIP MEANING ACCOMPLISHMENT

7.DESIGN FOR ENGAGEMENT/FLOW



THE FLOW

HUMAN TEMPERAMENTS


8.INTRINSIC VS EXTRINSIC MOTIVATION


THANK YOU


P.S. GAMIFICATION IS GOOD ONLY IF ITS A SUSTAINED EFFORT IN ORDER TO

SOLVE A PROBLEM

E:[email protected] KUNTE



Webinar Thinking gamification for product managers With Hrishikesh Kunte Product Manager Quikr.com

Entertainment & Humor

Transcript of Webinar Thinking gamification for product managers With Hrishikesh Kunte Product Manager Quikr.com