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Webinar | Target Modernizes Retail with Engaging Digital Experiences
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Transcript of Webinar | Target Modernizes Retail with Engaging Digital Experiences
Thank you for joining. We will begin shortly.
Brick and Mortar Meets Digital – Target Modernizes
Retail with Engaging Digital Experiences
Heather Mickman
Sr. Group Manager – Enterprise Services and Integration
All attendees
placed on mute
Input questions at any time
using the online interface
Webinar Housekeeping
CHANGE HAPPENS
things have changed
https://flic.kr/p/827xtmhttps://flic.kr/p/6T6S1Dhttp://bit.ly/1q47Fx8http://bit.ly/1keBymw
(R)EVOLUTIONARY
creating new opportunities to delight
https://flic.kr/p/nSzwY1https://like2b.uy/targethttp://www.target.com
Barriers with Existing Tools
• Cost
• Process for traditional DBs was
not a fit
• Too few tools/vendors
Barriers with Existing Tools
• RDBMS isn’t:
– Distributed (Multi-Tenant)
– Close to Guests (geographic distribution)
– Distributed across our data centers
– Distributed to the Cloud!
Barriers with Existing Tools
• Lack of performance control
– Process, not owning it all, flexibility on
changes like indexing, etc.
• Availability
– Systems before had outages, downtime, etc.
• Not Automate-able
Why Cassandra was attractive?
• Fit 80% of our need
• Years in development
• Rich Cassandra dev. ecosystem
• Google-able (open-source resources)
Why Cassandra was attractive?
• Strong community
• A company who would support it
• Aligned well with existing investments
• Simple pricing model
Cassandra
The backbone of the Target API
Automation
Multi-Data Center Replication
Linear, Predictable Scale
SUCCESS
if you got it, tell it
80 deployments per week
<10 incidents per month
monthly volumes 1.5+ billion
30+APIs