Webinar | Target Modernizes Retail with Engaging Digital Experiences

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Thank you for joining. We will begin shortly. Brick and Mortar Meets Digital Target Modernizes Retail with Engaging Digital Experiences Heather Mickman Sr. Group Manager Enterprise Services and Integration

Transcript of Webinar | Target Modernizes Retail with Engaging Digital Experiences

Thank you for joining. We will begin shortly.

Brick and Mortar Meets Digital – Target Modernizes

Retail with Engaging Digital Experiences

Heather Mickman

Sr. Group Manager – Enterprise Services and Integration

All attendees

placed on mute

Input questions at any time

using the online interface

Webinar Housekeeping

Digital

Experiences

with APIs@hmmickman

EXPAND

more stores, more technology

1,834

TECHNOLOGY FOOTPRINT

a bit bigger than this guy’s

https://flic.kr/p/gaYY1K

COMPLEXITY

which gold gear did you say?

https://flic.kr/p/KikA9

STRUCTURE

we <3 silos

https://flic.kr/p/7KtBa

CHANGE HAPPENS

things have changed

https://flic.kr/p/827xtmhttps://flic.kr/p/6T6S1Dhttp://bit.ly/1q47Fx8http://bit.ly/1keBymw

MOVING, MOVING, MOVING

things keep changing

EVOLVING MARKETPLACE

brick and mortar meets digital

http://bit.ly/W4w2O0

API

making core assets easier to use

https://flic.kr/p/nSzwY1

(R)EVOLUTIONARY

creating new opportunities to delight

https://flic.kr/p/nSzwY1https://like2b.uy/targethttp://www.target.com

More options for Target Guests

Shop online, pickup in store

Mobile

Anywhere, anytime

Challenges

And Barriers with Existing Tools

Barriers with Existing Tools

• Cost

• Process for traditional DBs was

not a fit

• Too few tools/vendors

Barriers with Existing Tools

• RDBMS isn’t:

– Distributed (Multi-Tenant)

– Close to Guests (geographic distribution)

– Distributed across our data centers

– Distributed to the Cloud!

Barriers with Existing Tools

• Lack of performance control

– Process, not owning it all, flexibility on

changes like indexing, etc.

• Availability

– Systems before had outages, downtime, etc.

• Not Automate-able

Why Cassandra was attractive?

• Fit 80% of our need

• Years in development

• Rich Cassandra dev. ecosystem

• Google-able (open-source resources)

Why Cassandra was attractive?

• Strong community

• A company who would support it

• Aligned well with existing investments

• Simple pricing model

Cassandra

The backbone of the Target API

Automation

Multi-Data Center Replication

Linear, Predictable Scale

Ops Center

Health checks made easy

SUCCESS

if you got it, tell it

80 deployments per week

<10 incidents per month

monthly volumes 1.5+ billion

30+APIs

What’s Next?

@hmmickman

Thank you.

Q/A

Input questions at any time

using the online interface