Webinar - Storymakers 4: Using Photos to Tell Your Organization's Story - 2016-05-05
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Storymakers 4: Using Photos to Tell Your Organization’s Story With Crystaline Randazzo, NGO Storytelling Nanette Wong, PicsArt May 5, 2016
Transcript of Webinar - Storymakers 4: Using Photos to Tell Your Organization's Story - 2016-05-05
Storymakers 4: Using Photos to Tell Your Organization’s StoryWith Crystaline Randazzo, NGO StorytellingNanette Wong, PicsArt
May 5, 2016
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Presenters
Assisting with chat: Susan Hope Bard, TechSoup, Ale Bezdikian, TechSoup
Becky WiegandWebinar Program Manager
TechSoup
Crystaline RandazzoCo-Editor
NGO Storytelling
Nanette WongDigital Media Specialist
PicsArt
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Objectives
1. Hear about Storymakers 2016 digital storytelling lesson plan and contest2. Understand why images matter so much for effective storytelling3. Get a key formula of shots to capture to create a strong narrative4. See some examples of great nonprofit image-centered storytellers5. Learn how to make sense of your mobile phone as a story tool6. Gain practical tips to improve photo quality from storyboarding,
composition, and editing7. See the donated and discounted photo editing tools through TechSoup8. Answer questions!
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About TechSoup
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Where Are You?
We Are Here
7
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The Need Is Global – And So Are We
TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to
the resources they need to design and implement solutions for a more equitable planet.
Countries Served TechSoup Partner Location NetSquared Local Group
Where are you on the map?
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www.TechSoup.Global
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Our Impact
Together, we build a stronger, more resilient civil society.
$5.2Bin technology products and grants employed
by NGOs for the greater good
35languages used to provide education
and support
100+corporate and
foundation partners connected with the
causes and communities they
care about
6.2Mannual visits to our websites
600,000newsletter subscribers
empowered with actionable knowledge
79%of NGOs have improved organizational efficiency with TechSoup Global's
resource offering*
*Source: survey conducted among TechSoup members in 2013
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NGOs have never had more power at their fingertips.
Storytelling can equal increased fundraising and stronger advocacy.
TechSoup believes that nonprofits around the world must have the capacity to tell their own story. Join #Storymakers2016 to begin the adventure and check out this year's campaign with:
• a brand new, three-part education curriculum guiding you through the pre-production, production and post-production process
• four webinars with storytelling experts sharing their tricks of the trade
• an "Around-the-World" Twitter chat promising over 12 hours of conversation hosted on Twitter by NGOs from India, Kenya, Warsaw, the United States and Canada
• a contest in which we're giving away US$7,000 in cash prizes and a new camera
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#StoryMakers2016 Thanks
See you at #Storymakers2016, brought to you by the Community Engagement team.
Platinum Sponsors
Silver Sponsors
• Submissions open April 4, 2016 • Submissions close May 31, 2016
• Judging begins June 1, 2016• Prize winners announced June 16, 2016
www.techsoup.org/storymakers
63% of social media is images.
Content with relevant images gets 94% more
views than those without.
Tweets with images receive 150% more
retweets.
The brain processes visuals
60,000 times faster than it does text.
Images are the #1 most important factor in social
media content.
https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content
How Do You Select Images?A. Select from a small batch of photos that are used
over and over again by your organization.B. Use stock images.C. Use personal images taken on your smartphone.D. Use an archive of professional images.
The Hook/Opener
The Opener/The Hook
The Wide Shot
The Medium Shot
The Portrait
TheDetail
The Action Shot
The Closer
Where To Use Visual Stories• Website/Blog• Annual Report• Facebook• Twitter• Instagram• Vimeo/Youtube• Pinterest
http://www.dadaabstories.org/
https://www.facebook.com/GirlScoutsUSA/
https://twitter.com/generosityorg
https://www.instagram.com/doctorswithoutborders/
https://www.pinterest.com/savethechildren/carolyn-s-corner
/
• Find a hook.• Build a story using the story formula.• Craft your story for each media channel.• Repeat.
www.crystalinerandazzo.com
Storytelling Through Mobile PhotographyMay 5, 2016
Agenda
Getting to Know Your Mobile Phone
StoryboardingIn the FieldPhoto SelectionEditing
Getting to Know Your Mobile Phone
Familiarize Yourself With Your Phone1. Setting up the grid
2. Focal points and manual exposure
Storyboarding
StoryboardingResearch and plan out your shot list ahead of time
1. Sketch out shots
Storyboarding2. Create moodboards (maketrays.com)
In the Field
Check the Weather1. Familiarize yourself with the sun patterns
a. Golden Hour: (sunrise/sunset) are best times to shoot
b. Cloudy days are good!
Check the WeatherMagic Hour
App
The Photographer’
s Ephemeris
Start Shootin’!1. Check your shot list2. Don’t be afraid to get low or high3. Err on the side of over-shooting4. Shoot horizontally and vertically5. Shoot different exposures
CompositionPictures are generally more pleasing when they follow the rule of thirds— the idea that off center composition is more aesthetically pleasing than smack in the middle
Composition
LinesLeading Lines: Eyes will follow the lines
Negative SpaceMakes a subject pop more
LightingGolden Hour: a short window of time after sunrise or before sunset when light is soft and diffused. Also experiment with back and side lighting
Photo SelectionStart with the strongest photosLook at them togetherSelect the rest depending on how they tie in togetherMake sure to have a opening and closing shots
EditingApps: PicsArt, Snapseed, Polarr
No need to use desktops— full creative suite in the palm of your hand!
EditingStart with the basics: Cropping, brightness, contrast, shadows, highlights, sharpness, then filters
Editing*If you’re a photojournalist, be careful about cropping and what it can mean*Don’t overfilter. Filters should be used for subtle tweaks, not to completely change a photo
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Donated and Discounted Photo Editing Tools Through TechSoup
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Adobe Creative Cloud
Professional-level Adobe Premiere Pro, After Effects, Audition,
Photoshop, Lightroom, InDesign, Illustrator, and more with the All Apps
Plan.
www.techsoup.org/adobe
The discounted cloud access for TechSoup members for the full slate of apps is around $240 per year plus the $5 admin fee through TechSoup.
This is a renewable annual membership.
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Adobe Photoshop Elements and Premiere Elements
The Adobe Elements bundle donation is the consumer-level
video and image editing package that gives access to both video and photo editing software in one. It’s
not as robust as the Pro series, but it’s simpler to use. This is
downloaded, installed software, not a subscription.
www.techsoup.org/adobe
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JourneyEd Access for Discounted Hardware & Software
Access to JourneyEd.com through TechSoup gives access to discounted software and hardware like A/V equipment like digital cameras and lenses, headphones, laptops, and sound boards.
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Dell Discount Program
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Questions?
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