Webinar retail oct11
description
Transcript of Webinar retail oct11
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My Contact Information
Aaron [email protected]
P 801-342-4692F 801-342-4579
75 E. 1700 S.Provo, UT 84606
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This webinar will be recorded and can be viewed at www.nspwebinars.com
To listen to the recording by phone1-712-432-0453 PIN 338496
Not a toll-free call
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Enter your questions, we’ll answer as many as we can when we conclude
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New Corporate Headquarters August 2012
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New Corporate Headquarters August 2012
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Education Week!
• November 14-21• 11 am & 6 pm Live Mountain Time;– Recordings will be provided as well
• Six free webinars• Product discounts & specials• Lots of fun giveaways on live sessions• www.nspwebinars.com
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Laurence Smith
• Regional Manager• Boise, ID• Current Manager
Instructor• Helped develop
numerous books and curriculum for NSP (Candida; Heart Health)
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What is Your “Vehicle” and How can you make it more
POWERFUL?
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WHERE WILL THEY SHOP?
• Discount• Quality• Specialty
3 TYPES OF STORES
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• The DISCOUNT format is based on providing the lowest price.
• This format is primarily PRICE focused. • Price-driven retailers seek to find and
promote the best prices on products they think they can sell.
• Unless a retailer has the buying power of Wal-Mart, either quality of product or margins will often suffer.
• Price-based marketing attracts cherry pickers.
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• The QUALITY format is based on providing solutions, value, service and results.
• This marketing is EDUCATION based, seeking to attract the preferred, higher-educated consumer.
• This format is CONSUMER focused. • Quality-driven retailers seek to
determine what their customers need, and provide solutions and benefits to align with these needs.
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Specialty• The Specialty format is based on
being really good at something.• Often destination based.• People learn what your specialty
is and refer their friends and family.–Weight Loss–Blood sugar control–Heart Issues
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What does this teach us?
•We need to educate•We need to consult•We need to offer options•We need to become
good at something.
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•Be a problem finder first…..•Be a problem solver second……
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Why Should I Shop in Your Store?
or
Why Should I Buy From You?
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2 Ways to Look at Marketing
• HORIZONTAL – Increase the number of customers
• VERTICAL– Increase the average amount per sale.
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Most Expensive to Least Expensive
• TV Ads• Radio– Talk Radio–Ads
• Newspaper• Val Pack• Grand Opening or Grand Re-Opening–Window Signs
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• Door Knob Flyers• Sandwich Boards• BNI• Business Cards• Newsletters—Mailing list– Sunshine Sharing– Insert–Coupons
• Paper Routes
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Cheapest Opportunities
• Webinars• Seminars/Area Herb Conference• Email lists• Classes– In Store/Home– Library–Community Ed.
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Niche Issues• Consultations (When do you charge?)• Education • Iridology• Muscle testing• Compass• BTA/QFA• Lifestyle Analysis• Personal Story• Strategic Alliances
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TEACHING LOCATION
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SUMMARY• There will always be a place for
natural product retailers who have good marketing and merchandising savvy, as well as the love, commitment and passion for these products and the people they serve. This is something that mass marketers do not provide.
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Questions & Answers
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Thanks for Joining Us!
Our next scheduled Retail Webinar will be on Wednesday 11/30