Webinar : Relevant UX research Methodologies
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Transcript of Webinar : Relevant UX research Methodologies
Relevant UX Research Methodologies
Sanmitra Chitte (Patke)
• User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
What is UX research ?
Illustration by Maurice Sendak for The Big Green Book by Robert Graves
So many Research methodologies available, which one do I pick ?
Ethnographic Field Studies
Participatory Design
Focus Groups Interviews Eye-tracking
Usability Benchmarking
Moderated Remote UsabilityStudies
Unmoderated Remote
PanelStudies
Concept testing
Diary/Camera Studies
Desirability Studies A/B Testing
True-Intent Studies
Intercept Surveys ZMET
Ethnographic field Studies
Going Native !
Participatory Design
Participatory design workshop = Frequent interaction with users
Example & Relevance
Focus Groups
Example & Relevance
Interviews
Example & Relevance
Eye Tracking
Example and Relevance
Usability Benchmarking
Moderated remote Usability studies
Unmoderated Remote Panel Testing
Concept testing
Diary / Camera Studies
Desirability Studies
A/B Testing
True Intent Studies
ZMET – Zaltman’s Metaphor Elicitation Technique
Thank you !