[WEBINAR RECAP] Trade Secrets of Effective Brand Storytelling

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Trade Secrets of Effective Brand Storytelling

Transcript of [WEBINAR RECAP] Trade Secrets of Effective Brand Storytelling

Trade Secrets of Effective Brand Storytelling

About UsCo-Founder and Chief Creative Officer of both SnapShot Interactive and Ecos, Ben serves as the creative, strategic, and technical lead for design, motion graphics, development and product innovation. Previously, he directed the creative and operational efforts of online multimedia at cj Advertising. When he isn’t entranced in his work, he soaks up the time enjoying life with his lovingly supportive wife Sarah, their two children and two dog

Brittni Kinney is a client engagement specialist at Influence & Co., a content marketing agency that specializes in creating engaging content that fuels companies’ content marketing efforts and positions their key employees as influencers in their industries. Influence & Co. was named to Forbes’ “Most Promising Companies in America” list and chosen as a 2015 Content Marketing Agency of the Year finalist by the Content Marketing Institute. Equally impressive, Brittni won best hair in high school.

BEN RIGSBY

BRITTNI KINNEY

What is a Story?Engaging the viewer through a journey and experience

Tactics to communicate your brand story Each of these details reflect your brand story:

• Sound

• Written word

• Elements interacting

• Movement

• Colors

• Process

• Environment

Video Animation Website

Copy Process Social Media

Remember that the message you send and what people say about you impacts your story.

The sales cycle is much more complex

• Information is at the viewer’s fingertips –  • Buying Personas • What separates you?

Your story and the experience you give

• By default you have to proficient at your trade

• It’s your story that makes you unique and different

What makes a powerful story?• A message that resonates with the

viewer in a meaningful way

How do we do this?• Tone • Building a rapport with the setup • Paying close attention to deliberate transitions • Staying high-level (in most cases) • Your close