Webinar: Nonprofit Technology Conference NTC 2013 Recap!
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Transcript of Webinar: Nonprofit Technology Conference NTC 2013 Recap!
HIGHLIGHTS!NONPROFIT TECHNOLOGY CONFERENCE 2013Caitlin Kaluza | @qcaitSarah M. Worthy | @sarahmworthyTendenci.com | @tendenci
SARAH M. WORTHYTendenci Community
@sarahmworthy
CAITLIN KALUZAMarketing Manager@qcait | qcait.com
LET’S TALK ABOUT...• NTC About & Resources• NPTech Trends from NTC• Recaps of our Favorite Panels• Cool Tools
WHAT IS NTC?
NTC RESOURCES• Photos: facebook.com/tendenci• Recaps: tendenci.com/ntc-2013• Notes: nten.org/ntc/notes• Nten.org CommBuild Chat• People to Follow:
twitter.com/tendenci/nten-ntc
NPTECH TRENDSFROM #13NTC
#13NTC TRENDS1. Peer to Peer Fundraising
2. Mobile/Tablet
3. User Centric Design/Donor Centric Design
4. Big Data and Social CRM
http://bit.ly/NTEN-Integrated-Marketing
INTEGRATED MARKETING
CHANGE YOUR FRAME!
http://blog.rally.org/100-trends-in-nonprofit-tech-an-illustrated-poster/
ONLINE DONATION TRENDS
Download: blackbaud.com/files/resources/downloads/2012.CharitableGivingReport.pdf
1. Online Giving Returned to Double Digit Growth in 2012
2. Online Giving is Predictable
3. Everything is Now Mobile
FIRST YEAR RETENTIONOffline Only Donors - 29%Online Only Donors - 23%Multichannel Donors - 58%
SMALL ORGS RECEIVE LARGER % ONLINE
Small Orgs - 8.3%Medium Orgs - 6.1%Large Orgs - 7.5%
EVERYTHING IS MOBILEEmail!
• 90% of people open email on both computer & phone
• 38% of email people open on their mobile device
Tips:Link email CTAs to mobile donation formStart with mobile friendly action pages
RECAP OF OUR PRESO #13NTCLVLUP
Read more! blog.tendenci.com
Level Up Your Fundraising
Session Presenters Caitlin KaluzaAaron LongSarah M. Worthy
http://www.monkeyinthecage.com
Understanding the Psychology of What Makes People Donate Online
Use Hashtag: #NTC13LvLUP
Online Giving is on the Rise
Level Up Your Fundraising
Photo Credit: flickr.com/photos/sarahmworthy
#13NTCLVLUP
Giving is Digital Source: 2012 Digital Giving Index
Level Up Your Fundraising #13NTCLVLUP
Level Up Your Fundraising
Fundraising =
#13NTCLVLUP
Why Do People Give?
Level Up Your Fundraising #13NTCLVLUP
Level Up Your Fundraising
Three Motivations of People
#13NTCLVLUP
Social
MaterialIdeological
Visitors are Skeptical
Level Up Your Fundraising
Source: credibility.stanford.edu
#13NTCLVLUP
Content Builds Credibility
Level Up Your Fundraising
Who’s Spending Their Donation?
How You’ll Use
Their Donation
Who Benefits from Their Donation?
#13NTCLVLUP
7 Tactics to Level Up
1. Frame the Ask2. Create Trust with Donors3. Apply Social Pressure4. Give Back First5. Aim for Slow Change6. Inbound Marketing7. Recognize Your Value and Charge for It!
Level Up Your Fundraising #13NTCLVLUP
Level Up Your Fundraising
1. Framing the Ask
#13NTCLVLUP
YMCAHouston.org
2. Create Trust with DonorsLevel Up Your Fundraising
How Do You Use Donations
Showcase Your People
#13NTCLVLUP
Third Party Validations
Level Up Your Fundraising
3. Apply Social Pressure
#13NTCLVLUP
iFest.org
Level Up Your Fundraising
Watch for what people want…And give it to them!
#13NTCLVLUP
bmtisd.com
4. Give Back First
Level Up Your Fundraising
5. Aim for Slow Change
#13NTCLVLUP
PRSAHouston.org
Level Up Your Fundraising #13NTCLVLUP
6. Inbound Marketing
Level Up Your Fundraising
7. Recognize Your Value... ...and charge for it
#13NTCLVLUP
Additional ValueMember Only
Events
OTHER PANELS WE LOVED
Pre-Event:• Grow and segment your list• Balance the Appeal:Content Ratio• Decide what content goes on which
channelsAfter the Event:• Say thank you: video, photos, hand written
cards• Plan your thank you strategy before you start• Expect a “post party slump”
NPO EVENT MARKETINGThe Party's Over: How to Create Loyal Donors and Lasting Value from Big Events
Photo credit: flickr.com/photos/pagedooley/2305010616
1. Start by measuring your own activity
2. Then measure Attendance/Participation - Who showed up?
3. Initial Satisfaction - survey4. Longer Term Activity or
Satisfaction - i.e. a year later, how many people are still experiencing improvement
5. Attributable Impact (the holy grail!) - tends to be large scale university research
MEASUREMENTMeasuring Your Mission: Using Data to Track Organizational Health and Success
Read More: http://idealware.org/blogs/laura-quinn
• Article - Why Excel Isn’t a Donor Databasehttp://www.idealware.org/articles/iback-away-spreadsheet-why-excel-isnt-donor-database
• Article - Approaches to Foundation Dashboardshttp://www.idealware.org/reports/data-foundations-fingertips-creating-and-building-dashboards
• Beyond Dashboards: Business Intelligence Tools http://www.idealware.org/articles/beyond-dashboards-business-intelligence-tools-program-analysis-and-reporting
• And from NTEN: 2012 State of Nonprofit Datahttp://www.nten.org/research/2012-state-of-data
MEASUREMENT RESOURCES
• Compensation• Advertising and Marketing • Taking the Risk of Pursuing new ideas
for generating revenue• Time• Profit
KEYNOTE DAN PALLOTTANon Profits have 5 Discriminatory Economic Factors
Image from TED.com 13NTC Keynote Transcript Online as a Google Doc
RACHEL WEIDINGER AND IVAN BOOTHE
bit.ly/NTCrachel
MOVEMENT BUILDING TAKES A VILLAGE
A Movement consists of multiple organizations and individuals >>> change your frame to “your organization is one of many trying to solve this problem”
Then follow these tips: • Talk to each other (or at least listen)• Different organizations play different roles within a movement, think
what’s your org’s niche? • Give up a little message control to gain a lot of social power • Ask “how will taking this action get us closer to movement goals?” • Don’t just connect people to you, be a connector and build networks of
people
RACHEL WEIDINGER & IVAN BOOTHE!
RACHEL WEIDINGER & IVAN BOOTHE!
RACHEL WEIDINGER & IVAN BOOTHE!
RACHEL WEIDINGER & IVAN BOOTHE!
• Community organizing is a process where people who live in proximity to each other come together into an organization that acts in their shared self-interest.
• The Goal is to influence key decision-makers before important decisions are made around a range of important issues within your community.
• Community organizers work with and develop new local leaders, facilitating coalitions and assisting in the development of campaigns.
COMMUNITY ORGANIZERSGroup Therapy for People Who Organize Events
http://en.wikipedia.org/wiki/Community_organizing
• How do I take our online community offline to show up at an event together?
• How to be strategic about segmenting, organizing, and measuring the impact of their contacts in their community?
• How to measure their increase in engagement over time to see the long term impact of our work, and prove that we’re increasing engagement that leads to long term?
• How we’re going to form a collaborative of people and help them use technology to advance their mission?
COMMUNITY ORGANIZERSGroup Therapy for People Who Organize Events
Takeaways from my Circle: 1.Facebook RSVPs are Bunk!2.Use your group’s influencers to make
personal reach-outs and increase RSVPs and people in the seats
3.Take the time to really plan ahead
COMMUNITY ORGANIZERSGroup Therapy for People Who Organize Events
How do you choose? 1. Do you select a system first or a consultant?2. How to Evaluate a CMS - Factors to
Consider3. Cost shouldn’t be the decision-maker4. Remember the Human Side of the Equation
IDEALWARE CMS REVIEW
Download: idealware.org/2012-cms-report
1. Ease of Set-up2. Power and Flexibility3. Do you need to support
additional functions?4. Integrate with
Constituent Data?5. Extensibility6. Support for the System7. Open Source vs.
Proprietary
CMS COSTS TO ACCOUNT FOR
Tools!CMS vs. CRM
GET INVOLVED!Come hang out with us at NetSquared Houston
meetup.com/Net2Houstonfacebook.com/Net2Houstonnetsquared.org
MORE RESOURCES!
www.nten.orgwww.techsoup.org
www.idealware.org www.netsquared.orgwww.meetup.com/NET2Houston
www.aspirationtech.org
MORE NTC!
SARAH M. WORTHYTendenci Community@sarahmworthy
CAITLIN KALUZAMarketing Manager@qcait | qcait.com
TENDENCI.COM/NTC-2013
facebook.com/[email protected]