Webinar: New Opportunities with New Top-Level Domains
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Transcript of Webinar: New Opportunities with New Top-Level Domains
New Opportunities with New Generic Top-Level Domains
Presenters:
Daniel Young and Christine Skiffington
1
® 1&1 Internet Inc. 2014 2
Presenters
Daniel Young
Content Manager,
1&1
Christine Skiffington
Social Media Manager, 1&1
Agenda
® 1&1 Internet Inc. 2014 3
What Are New Generic Top-Level Domains (gTLDs)?
Why Should You Consider A gTLD?
How Can They Benefit Your Business?
Case Studies: How gTLDs Are Benefiting Businesses
How to Secure Your gTLD
When Will The gTLDs Be Available?
Q & A
The end of a domain name
e.g. .com, .net, .org
New top-level domains
The new range of creative
extensions
® 1&1 Internet Inc. 2014 4
What Are New Top-Level Domains?
Increased
Options
Tailored to Your
Business
gTLDs
® 1&1 Internet Inc. 2014 5
Why Should You Consider A gTLD?
Increase Awareness
Protect your Brand Identity
Connect any new name to your current website
Differentiate yourself
® 1&1 Internet Ltd. 2014 6
How Can They Benefit Your Business?
Business: Plans to design and build custom bike frames New domain: www.culture.bike
Why: Manages a website called Pedal Culture Wants to sell custom bike frames on website Increases visibility from other passionate cyclists
® 1&1 Internet Inc. 2014 7
Case Study: Jesse Buller, Pedal Culture
“I love beautiful websites, so I decided to work on one of my own, creating Pedal Culture in November 2013. I’m combining my education in design with my
passion for bicycles.” - Jesse Buller
Business: Wedding and Special Event Photography New domain: www.davidstewart.photography
Why: The namespace of .com was too crowded Creates a more simple and memorable URL Increasing brand awareness online
® 1&1 Internet Inc. 2014 8
Case Study: David Stewart Photography
“With DavidStewart.photography, my name
conveys, at a glance, who I am and what I do,
with no compromises in clarity. That simplicity
has a direct impact on client reach, which is
critical to any business.”
- David Stewart
Business: Grape Cat, Retailer of Vegan Clothing New domain: www.veganonline.clothing
Why: To increase brand recognition To stand out against competition To make it easier for customers to find them
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Case Study: James Lucas, Clothing Retail Owner
“Only starting our business last year I hope the new TLD, veganonline.clothing, will help our business grow and make it easier for new
customers to find us online.” - James Lucas
Step 1: What do you want your gTLD to represent?
Location e.g. .nyc, .vegas .miami
Subject area e.g. .wine, .football, .wedding
Business industry e.g. .accounting, .marketing
Website type e.g. .shop, .blog
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How to Secure Your New gTLD
Step 2: Visit the 1&1 New gTLD portal
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How to Secure Your New gTLD
New gTLDS already available!
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When Will The New gTLDs Be Available?
TLD
.VENTURES .LIGHTING .ENTERPRISES
.SINGLES .PHOTOGRAPHY .TIPS
.BIKE .CONTRACTORS .VOYAGE
.HOLDINGS .LAND .SHOES
.PLUMBING .TECHNOLOGY .CAREERS
.GURU .CONSTRUCTION .PHOTOS
.CLOTHING .DIRECTORY .RECIPES
.CAMERA .KITCHEN .DOMAINS
.EQUIPMENT .TODAY .MENU
.ESTATE .DIAMONDS .BERLIN
.GALLERY .CAB
.GRAPHICS .LIMO
gTLDS to be released in the next month!
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When Will The New gTLDs Be Available?
TLD Release date TLD Release date
.ACADEMY 03/19/2014 .CAMP 04/02/2014
.CENTER 03/19/2014 .EDUCATION 04/02/2014
.COMPANY 03/19/2014 .GLASS 04/02/2014
.COMPUTER 03/19/2014 .INSTITUTE 04/02/2014
.MANAGEMENT 03/19/2014 .REPAIR 04/02/2014
.SYSTEMS 03/19/2014 .COFFEE 04/09/2014
.UNO 03/19/2014 .FLORIST 04/09/2014
.BUILDERS 03/26/2014 .HOUSE 04/09/2014
.EMAIL 03/26/2014 .INTERNATIONAL 04/09/2014
.SOLUTIONS 03/26/2014 .SOLAR 04/09/2014
.SUPPORT 03/26/2014 .HOLIDAY 04/16/2014
.TRAINING 03/26/2014 .MARKETING 04/16/2014
Thank you for your attention!
Questions?
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