Webinar - Get On The Shopping Engines with CV3 and SingleFeed
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Get on the Shopping Engines with CV3 & SingleFeed Presented by
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Thank you to Tom Funk and Andy Dunn of Timberline Interactive (part of CV3) for joining us and demonstrating our integration tool.We covered the following topics:- Why the shopping engines are important- How to use SingleFeed with CV3 - Setting up your CV3 store for shopping engine success - Industry best practices - Data Feed Optimization tips and advice
Transcript of Webinar - Get On The Shopping Engines with CV3 and SingleFeed
Get on the Shopping Engines with CV3 &
SingleFeed
Presented by
Agenda• Who is Timberline Interactive?• Who is SingleFeed?• Why the Shopping Engines are Important• Setting up your CV3 store for SingleFeed• Demo of SingleFeed integration• Question & Answer
Who is Timberline Interactive?
Your partner for smart ecommerce
Who is SingleFeed?
We’re Shopping Engine Experts
SingleFeed Background ComparisonEngines.com started May 2005 SingleFeed founded April 2006
VC backed Hundreds of merchants SMBs -- $200K - $20M/yr in online revenue
LoveYourFeed Blog October 2006
Work with Leading Shopping Engines
We‘re Shopping Engine Experts• Industry Analyst• First account manager @ Become• Experienced Internet marketer- who used
SingleFeed & other data feed solutions• Physical and Online Retail experience• Google Product Search Partner• This is all we do!
Why the Shopping Engines are important
What they do for you
Are the Shopping Engines really for me?
• Never listed – You have to test• Listed in the past – Too expensive? It didn’t
work? Were you tracking? Were you submitting a quality feed?
• Currently listed – Too time consuming? Poor results? You’re looking to expand the channel?
Background on Shopping Engines • Tons of traffic
Leading shopping engines have 10m+ uniques/month Bing Cashback & Amazon Product Ads growing
• Dominate organic and paid listings – Live search Google OneBox, Yahoo! Shortcuts, etc. CSEs are Better, Stronger, Faster than individual merchants Partnerships – AOL Shopping to CNET to Sears Marketplace
• Results Shopping Engines can account for 10-20% of revenue
IF you put in the effort!
Data Quality• We don’t just suck in and spit out data• Validation & Correction wizard• Strict requirements• Categorization• Data Feed Optimization (DFO)
Get you live Qualitative optimization Quantitative optimization
Improve Your Feed More Attributes = Better Results
Submit more than just required fields. Include UPC, model number, custom attributes.
No feed is created equal Don’t use the same file for every engine!
Categorization is your friend Each engine has a different taxonomy
Submit Feeds Daily Products change price etc,
Already on Google Shopping?• Are you already listed?
www.google.com/products & type in site:domain(site:www.sinclairintl.com)
• If you aren’t listed you NEED TO BE.• This is a no brainer, don’t miss out on free traffic
Timberline Interactive & CV3
Setting up your CV3 Store
Quick “Go-Live” Process• We cut out the pain of building feeds• Shorter Go-Live with our CV3 integration• We make sure you get up and running• Scales easy to add more engines
Real Results• Sinclair International• 5000+ clicks and 100+ orders under 30 days• First feed generated in minutes
Live Demo
Connecting to SingleFeed
How to import your feed
Live Demo
Question & Answer
Contact Us
Ryan Douglas – [email protected]
Brian Smith – [email protected]
Andy Dunn – [email protected]
www.singlefeed.com
www.loveyourfeed.com
www.comparisonengines.com
www.timberlineinteractive.com
Conclusion
Visit our blogs to view the webinar recordingwww.singlefeed.com/blog
www.loveyourfeed.com
www.comparisonengines.com
blog.timberlineinteractive.com
50% off first month of SingleFeed if you mention this webinar
