Webinar Feb 2010 Comparisons Section
19
2010 Webinar The Pulse of Membership #2 Presented by
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Pulse of Membership #2 Presentation
Transcript of Webinar Feb 2010 Comparisons Section
2010 Webinar
The Pulse of Membership #2
Presented by
Welcome to our Webinar!Welcome to our Webinar!
• Dana Hines, CFREPresident and CEO, Memberships Consultants
• Deborah Nelson, CFRE Senior Account Executive, Membership Consultants
• Karen Mariani Account Executive, Manager of On-Site Sales
The Pulse of MembershipThe Pulse of Membership
• Survey 1: March, 2009 – Pulse of Membership #1
• Survey 2: November, 2009 – Pulse of Membership #2
• And the results are …
Membership Program Comparisons
Art Museum and Zoo and Aquarium Comparisons
ByMembership Consultants, Inc.
0
10
20
30
40
50
60
70
80
Total Art Zoo
Increase
Decrease
Same
Membership Totals
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10
20
30
40
50
60
70
80
Total Art Zoo
Increase
Decrease
Same
Membership Revenues
Membership Budgets
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20
30
40
50
60
Total Art Zoo
Increase
Decrease
Same
Success of Direct Mail Acquisition
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20
30
40
50
60
Total Art Zoo
Increase
Decrease
Same
Success of On Site Acquisition
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10
20
30
40
50
60
Total Art Zoo
Increase
Decrease
Same
Renewal Rate Trends
0
5
10
15
20
25
30
35
40
45
Total Art Zoo
Increase
Decrease
Same
Renewal Rates
• All organizations 65% to 69%
• Art Museums 70% to 74%
• Zoos, Aquariums 65% to 69%
• History Museums 75% to 80%
• Botanical Gardens 65% to 69%
Going Forward – 2010Membership Outlook
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60
70
2010
Improving
Deteriorating
Same
Going Forward – 2010Membership Outlook
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20
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60
70
Art Zoo Gardens History
Improving
Going Forward – 2010Membership Outlook
0
10
20
30
40
50
60
70
Art Zoo Gardens History
Deteriorating
Going Forward – 2010Membership Outlook
0
10
20
30
40
50
60
70
Art Zoo Gardens History
Same
What We Learned?
• 2010 is looking up from 2009
• What we experienced in this downturn depends on the type of Membership organization your represent
• On-site sales have been the strongest source of new members
• Renewals have been more challenging than acquisition of new members
Our Experiences
• On-Site sales have been record setting
• Direct Mail has continued to be a good source of new members
• Conditions improved as the year progressed
• Campaigns “on hold” were added back to the mix
• Uncertainty has lessened from a year ago
Your Experiences?
• Share your experiences now….
• Ask a question…..
• Raise your hand or email your comments and questions now….
MEMBERSHIP CONSULTANTSSt. Louis and Chicago
• Membership Webinars
• Membership Seminar – St. Louis, March 25 and 26 Atlanta, October 7 and 8
• Membership ServicesAnnual Appeals Direct Mail AcquisitionOn-Site Sales Member RenewalsMembership Audit and Plans Dues/Benefit AnalysisMembership Surveys List Services Membership Management Lapsed Member
Telemarketing • Membership eNewsletter
• Go to www.Membership-Consultants.com or email us at [email protected]
Dana Hines, CFRE [email protected] Nelson, CFRE [email protected] Mariani [email protected]
