Webinar: Ecommerce, Rules, and Relevance
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Transcript of Webinar: Ecommerce, Rules, and Relevance
E-commerce, Rules and Relevance Lucidworks Webinar
Webinar Agenda
• Search Relevancy and E-commerce
• Introduce Lucidworks Rules Editor
• Overview of UI
• Rule types and triggers
• Demonstration of Features
• Rules Under the Hood
• Questions and Answers
Search-Driven E-commerce
Increase conversions with a tailored shopping experience managed by
merchandising experts
CATALOG
DYNAMIC NAVIGATION AND LANDING PAGES
INSTANT INSIGHTS AND ANALYTICS
PERSONALIZED SHOPPING EXPERIENCE
PROMOTIONS USER HISTORY
Data Acquisition
Indexing & Streaming
Smart Access API
What is Relevancy?
Connecting customers to the products they are interested in
Putting the most relevant information at the top
Relevancy Drivers
Search Terms
Phrase Matching
Likes (Product Reviews)
Date (Product Launches)
Spellchecking
Auto Suggestions
Signals & Machine Learning
Business Rules
Are a complementary relevancy tool that can enable a merchandising expert to more precisely control the search experience
Lucidworks Rules Editor Business Rules for the Fusion Search
Platform
Manage your business rules in one UI
Powerful features and simple to use
Includes multiple rule types and triggers
Lucidworks Rules Editor
• Interface centered around a search experience
• Keyword, filters and paging
• Bulk actions available for batch updates to rules
• Built on Lucidworks View
Lucidworks Rules Manager - Adding Rules
• Adding a rule is a simple 3-step process
• Pre-defined list of rule types
• Rule triggers based on date ranges, keyword matching, filter query matching and user defined tags
• Rule values dependent on rule type selected
Lucidworks Rules Manager – Edit Rules
Fast in-grid editing of business rules – including simple state changes (enable / disable)
Rules Types
• Filter List (merchandising product list)
• Boost List (boost select products)
• Block List (prevent product display)
• Redirect / Banner (landing page / message)
• Set Params (exposes full features of Solr)
Rules Triggers
• Keyword (one or more - matching criteria)
• Date Range (start date / end date)
• Field Value (filter query name:value pair)
• Tags (one or more - user defined labels)
Lucidworks Rules Editor – Fusion Query Pipelines
• Fusion query pipelines utilized for rule processing
• Stages can be added to enhance the query execution
+ Signal boosting
• Rule context data provided in response payload
• Easy to extend rule type logic
About the Demonstration
• Product items derived from the Best Buy Developer Portal
• Examples will filter, boost and block products in the Best Buy catalog
• I am not a merchandising specialist (your experts will build more realistic rules for your e-commerce web site)
Lucidworks Rules Editor Demonstration
Rules “Under the Hood”
Rules Roadmap
• Expose the keyword trigger matching selection through the UI
• A simulation UI will be enhanced further
• Support for field value selecting from an combo-box UI component
• Integration of key rule features into the Fusion core engine
Fusion Overview
Access data from anywhere to build intelligent, search-driven applications.
Thank You