Don’t Leave Your Data in the Dark –Optimize and Simplify Database Performance with DataStax

Today’s Speaker – Robin Schumacher• VP Products• Database geek/DBA for longer than will

admit • Author of many database articles and 3

database books• Has Ph.D., but only makes wife call him

“Dr.”• Prior stints directing product lines for

MySQL, PostgreSQL, and DB tools for Oracle, SQL Server, Sybase, and DB2

• Husband of one, father of two, forced-against-his-will owner of one horse

Agenda

1. Today’s Online World2. How Relational Databases Fail3. Why Cassandra for Online Applications?4. Why DataStax Enterprise?5. Increasing Performance with DataStax Enterprise 4.06. Key Takeaways7. Questions

Always On Data is the new currency

Dynamic experience1 2 3

Today’s Online World

100% Uptime Slow is down Disaster avoidance

1. Always On

75% of executives say that technology failures are rising

11-24 days average time to recover

from failure

45% of executives say failures are causing damage to brand or

share

Application Outages Hurt Business

2. Data is Your Most Valuable Asset

Customer-driven innovation

Real-time personalization

Agility

3. Dynamic Experience

Always on? Data Scale/Performance? Dynamic Experience?

Slower time to marketLack of personalization

Modern Architecture?Multi-DC/geo/cloud?No single point failure?

High costs Success outgrows database

How Relational Databases Fail

Loss of revenueLoss of customers

Linear performance?Elastically scalable?Simple to manage?

Flexible schema?Easy to change online?Support all data types?

What is Apache Cassandra?

Cassandra is an open source, NoSQL, distributed database built for modern, mission-critical online applications

C A S S A ND R A

Cassandra – Unmatched Uptime, Performance, FlexibilityOne Application. More than a trillion transactions per day. No problem.

(That’s 10 million transactions every second!)

C A S SA N D R A

C A S SA N D R A

C A S SA N D R A

Messaging

Collections/Product Catalogs

Fraud detection

Recommendation/ Personalization

Internet of things/ Sensor data

Common Cassandra Use Cases

Always on Data Scale/Performance Dynamic Experience

Fast time to marketEasy personalization

Modern Architecture?Multi-DC/geo/cloud?No single point failure?

Low costs Database > Success

Why Cassandra for Online Apps

Increase revenueGain customers

Linear performance?Elastically scalable?Simple to manage?

Flexible schema?Easy to change online?Support all data types?

DataStax Enables Organizations to Build Powerful Online Applications

100% Uptime Faster Time To Market Turn Data into $$

Outbrain Helps People Discover the Most Interesting, Relevant Content Out There

  

• Outbrain delivers 90 billion recommendations on over 10 billion page views per month

• Reach of 86% of the online U.S. population• Cassandra is Outbrain’s primary data store• Cassandra chosen over HBase due to ease in spanning multiple data centers

During Hurricane Sandy, we lost an entire data

center. Completely. Lost it. Our application fail-over

resulted in us losing just a few moments of serving requests for a particular

region of the country, but our data in Cassandra

never went offline.  

Always On?

World’s largest online marketplace, eBay uses DSE for fraud detection, messaging, and displaying social data on product pages

 • DataStax’s scale out architecture enables eBay to deploy multiple DSE

clusters across several different data centers using commodity hardware. 250TBs+ of storage—in DataStax Enterprise clusters; 1 40TB table.

• Using DataStax, eBay cost-effectively processes massive amounts of data at very high velocities – 9 billion writes/5 billion reads per day

“We have to be ready for disaster recovery all the time.

It’s really great that Cassandra allows for active-active multiple data centers where we can read and write data anywhere.” -Jay Patel,

Technical Architect at eBay

 

Data Scale/ Performance

Cassandra Delivers Superior Scalability to the Largest Cloud Platform in the World - Netflix

• Migrated from Oracle to Cassandra• 95% of data stored on Cassandra including viewing history of its 36

million customers• Super scalability, no single point of failure, 100% uptime

Dynamic Experience

DataStax Delivers Cassandra to the Enterprise

Expert Support, Consulting, Software Updates, Health Checks

Developer IDE and Drivers

In Memory

Analytics

Search

Security

Management Services

Visual Management and Monitoring Tools

Certified, Enterprise-Ready Cassandra

RELATIONAL DATABASES

CQL SQL

Visual management and development tools Various management tools

DSE for search and analytics Analytic functions and full-text search

Security Security

Support, consulting & training 30-year-old ecosystem

Legacy RDBMS to Modern NoSQL is Easy

Automatic management services Built-in task management

DATASTAX

Simplified Management

A new, 10-node Cassandra (or Hadoop) cluster with OpsCenter running in 3 minutes…

A new, 10-node DSE cluster with OpsCenter running on AWS in 3 minutes…

Done1 2 3

New in-memory option built on a production-certified version of Apache Cassandra (2.0)• Enhanced enterprise search• Improved visual management and monitoring

What’s New in DataStax Enterprise 4.0

• Dial-the-performance flexibility based on data • Simple to use; transparent to developers• Ideal for use cases requiring fast writes and low latency

(Web, financial, telecom)• Internal testing shows 10-100x improvements

Same database cluster

In-memory SSD’s Spinning Disk

Fastest response time for low-latency requests

Very fast response times for ‘hot’ data

Good performance for large data volumes

Increasing Performance with In-Memory

In-Memory for Increased Database Performance

• Certified Cassandra shortens development time• New developer-enabling features

• Lightweight transactions

• CQL improvements

• Enhanced enterprise search delivers high throughput

• Certified Solr 4.6 with more developer features

• Faster internode communication has low latency even with thousands of concurrent requests

Certified Cassandra 2.0 and Enterprise Search

• Improved visual interface to manage and control production workloads

• Capacity planning analysis, with enhanced trend analysis and forecasting

• Supports multiple data centers

• Monitoring of in-memory tables

• Enhanced drill-downs for faster troubleshooting on individual nodes

Simplified Management with OpsCenter 4.1

“DSE has made the transition to an AWS-based infrastructure much easier than a

traditional RDBMS would have.”

“DataStax Enterprise has become one of our highest available systems with the lowest cost of ownership.”

Build Powerful Online Applications

“We have to be ready for disaster recovery all the time.

It’s really great that Cassandra allows for active-active multiple data centers where we can read and write

data anywhere.”

“With Cassandra, we get better business agility, and we don’t have

to plan capacity in advance, we don’t need to ask permission of

other people to build things for us, and we don’t worry about running

out of space or power.” 

Founded in April 2010

OUR INVESTORS

400+ customers

25% of the Fortune 100 200+ employees

38 countries worldwide Powering more than 1 trillion transactions a day

DATASTAX BY THE NUMBERS

About DataStax

The Fastest Way from Data to Online Business

Collect, store and manage data on premise or in the Cloud

Increase developer productivity with Developer IDE, drivers and tools

Visually monitor and automatically manage your environment

Search and analyze data to optimize customer experience

100% data availability in a secure environment

DataStax scales as your business grows

OS Cassandra

DSEStandard

DSEPro

DSEMax

DATABASE MANAGEMENT / SERVICES

Advanced Security Option ✔ ✔ ✔

In-Memory Option ✔ ✔ ✔

Automatic Management Services ✔ ✔ ✔

Enterprise Search ✔ ✔

Batch Analytics ✔

MANAGEMENT

OpsCenter Basic Advanced Advanced Advanced

SUPPORT AND PROFESSIONAL SERVICES

Expert 24x7x365 Support ✔ ✔ ✔

Platform certification ✔ ✔ ✔

Certified service packs ✔ ✔ ✔

Hot fixes ✔ ✔ ✔

Bug escalation ✔ ✔ ✔

Health checks/Performance reviews ✔ ✔ ✔

Custom builds Option

DataStax Subscriptions

Key Takeaways1. New rules for a new online world• Today’s online applications must be always available, data-driven and

dynamic enough to adapt to changing user requirements

2. Relational databases are not built for today’s online applications• Outdated architecture, high costs and lack of agility drive online application

failure and negative customer experiences

3. DataStax is the best database choice for today’s online world• Modern architecture for modern applications• Always on, maximum scale/performance, and able to serve dynamic apps• New in-memory speed, easier development, faster search, and simplified

visual management

Next Steps

1. Try DataStax Enterprise/OpsCenter/DevCenter for free2. Visit our knowledge base on Datastax.com for online

documentation, tutorials, free online training, tech papers, and more

3. Join our community at PlanetCassandra.org

Questions?

Thank You for Attending!