Webinar Domination

• Why Use Webinars

• My 3 Steps To Crushing It With Webinars

• How To Get Started

• How To Create a Good Webinar

• Mistakes To Avoid

• The Webinar Platforms I Use

• Advanced Webinar Techniques

• Much more!

Overview

Why Use Webinars

• Webinars multiply your efforts

• Live/recorded format

• Wonderful platform to teach from

• Wonderful platform to sell from

• Simple to do

• Harnesses probably the most powerful virtual selling medium...video

• Great for list building

Who Should Be Using Webinars

• Online marketers

• Authors

• Network marketers

• Affiliate marketers

• Entrepreneurs

• Team leaders

3 Steps To Crushing It With Webinars

• Create Your Message

• Create Your Platform

• Promote!

Create Your Message

Webinar Formats

• Informational Webinarso Liveo On Loop (not live)

• Google Hangoutso Share Your Screeno Broadcast YOU

Create Your Content

• Format: powerpoint

• Length: 45 minutes

• Powerpoint

• Call to action

Tip: Google drive

Organize Your Message• Your Story - Who I am & what I do

• Challenges - Have you ever faced these challenges? I did….

• Here’s how I found the solution

• Here’s the results I’ve gotten

• Here are some of the myths I discovered (old vs. new)

• Here’s the solution (step by step)

• For more solutions - “buy this” (call to action)

Tools You’ll Need

Webinar Platforms

• GotoWebinar

• Webinar Ignition

• Evergreen

• StealthSeminar

Tools

• headset: Plantronics MX 500i 3-in-1

• autoresponder

• Google drive/powerpoint/keynote

• picmonkey.com

• wordpress self hosted

Mistakes To Avoid

• Turn your microphone on

• Make sure your screen sharing is on

• Don’t “over sell”: 80 % content 20 % sell

• Deliver on the content you promise

• Test any call to action/reference links

• Make sure you have electricity/battery power

• Only use stock photos

Tip: Show up to your live webinar at least 15 minutes early and use 2 screens if possible

My Live Webinar Funnel Structure

Traffic Sources

1. email list

2. facebook

3. affiliates

Landing Page

1. video welcome

2. webinar info

3. email optin

Confirmation Page

1. video welcome

2. webinar info

3. free bonus for social share

Traffic Sources

Email invitation (1 week - 2 weeks out)

• subject:

• body: short, direct, topic, 3 key pieces of information

• registration link twice (say “complimentary” not “free” in email)

Facebook invitation (best practices)

• title

• short description

• webinar pic

Landing Page

Welcome Video

• Less than 2 minutes

• Your name, your title, problems you’ve faced, how the webinar will share how to overcome those challenges

Webinar Info

• Title

• Description: Content highlights

Email Optin

• name + email

Confirmation/Thank You Page

Thank You Video

• Less than 2 minutes

• What To Sayo Congratulate themo Save the date, time, and linko Like on facebook (share for bonus content)

Webinar Info

• Title

• Description: Content highlights

Email Optin

• name + email

Email Followup Sequence

1. Confirmation Email

2. Reminder Email (24 hours)

3. Reminder Email (1 hour)

4. Reminder Email (Live)

5. Replay Email with offer (1 day after)

*see resources for template emails

Promoting Your Webinar

Facebook ads

• promoted post

• newsfeed ad

• ad to your fb fans

Email

• segmented list

• full broadcast

Structuring Your Call To Action

• Launch product

• Recruit

• 10 minutes before webinar is over

• Include bonuses with your offer

• Buy now button, add to cart button, etc.

Countdown timer wp plugin: Page Expiration Robot

Advanced Strategies: Webinars On Loop

Tools:

StealthSeminar

Evergreen

InfusionSoft

Traffic:

Facebook timeline ads

3 Steps To Crushing It With Webinars

• Create Your Message

• Create Your Platform

• Promote!