© 2019 eMarketer Inc.

Webinar: Decisioning - Marketing’s game-changer

Six steps to decisioning and 1:1 personalisation

Paul Murrell

Director of Partnerships

Boxever

May 21, 2019

Tech Talk TuesdayBegins at 4:00 PM BST | 11:00 AM ET | 8:00 AM PT

Paul Verna

VP, Multimedia

eMarketer

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Decisioning - marketing’s game-changerSix steps to decisioning and 1:1 personalisation

Paul Murrell, Director of Partnerships, Boxever

The era of price and product is over. The new battleground for customerattention is experience.

Amidst all the CX buzzwords,jargon and hype, one term is missing...

Decisioning.

DE CIS ION ING

Decision - or decision management - is a technique that blends big

data together with business rules and predictive analytics

(analytical models) to make smart decisions about what to talk to

customers about, and where, at any one time.

Real World Execution

CX with the handbrake on

Off the shelf decisioning solutions have the same

promise as the emperor’s new clothes. They’ve left

many businesses with the same disjointed,

impersonal and untimely CX

“

”

The art and science of decisioning

Smarter, omni-

channel

interactions that

flex “in the

moment”

Wide-ranging

bottom-line

benefits

Drive how

you create,

implement and

refine customer

strategy

A new level of

instant, accurate

feedback

Empowers

super-charged

agility

Balances the

needs of the

business and the

customer

Progress isn’t always straightforward

A lack of

understanding

Over-reliance

on traditional

segmentation

No customer-

first mindset

Siloed tech

and teams

Traditional

structures

How do we get there?Let’s talk about the six steps

01 Think big. Start small

— A pan-business workshop

— Adopt a start-up, disruptor mentality

— Start with 1-2 use cases

Embrace decision first02

— Remove unhelpful bias

— Be led by your customer objective

— Develop a 12-month roadmap

— Establish roles and responsibilities

Structure your business for CX

03

— Assess who you are, today

— Draw up a plan for transformation

— Take steps to empower short-term progress

Treat decisioning as a system of operations

04

— Make your business plan relevant to all

— Build new processes for a more joined-up world

— Measurement, measurement, measurement

Get the right skills onboard

05

— Hire for tomorrow, not today

— Consider “marketing technologists”

— Look for the right blend

— Encourage collaboration

Get the right tools

— Assess your existing stack

— Unify data and decisioning

— Pick tools that democratise

— Future-proof your business

06

The road ahead:bold steps and big questions

Thank youContact us at hello@boxever.com

Download our decisioning guide

http://boxever.com/decisioning-guide

© 2019 eMarketer Inc.

Webinar: Decisioning - marketing’s

game-changer

Six steps to decisioning and 1:1 personalisation

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Paul Murrell

Director of Partnerships

Boxever

May 21, 2019

Tech Talk TuesdayQ&A Session

Paul Verna

VP, Multimedia

eMarketer

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