Webinar: Crowdsourcing vs Community Sourcing · 2011-12-16 · Jeanette Russell Director of...
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CROUDSOURCING VS COMMUNITYSOURCING
Transcript of Webinar: Crowdsourcing vs Community Sourcing · 2011-12-16 · Jeanette Russell Director of...
CROUDSOURCING VS COMMUNITY-‐SOURCING
Amy Sample Ward Membership Director [email protected] 415-446-9195
NTEN: l Membership organization of NP
professionals who put technology to use for their causes
l Annual Conference. April 3-5. SF
Amy: l Rock Star l www.Amysampleward.com
Jeanette Russell Director of Outreach [email protected] 406-880-jnet
Salsa Labs: • Integrated online organizing and
fundraising platform • 2,000 organizations • 30K Salsa users • 50 million members • $100s of millions raised
Me: • 18 years nonpro!t experience
Salsa Platform Capabilities
Supporter Database
l CRM
l Email
l Fundraising & eCommerce
l Website Forms
l Events
l Reporting l Advocacy
l 3rd Party Plugins
l Social Media
AGENDA
l Defini&ons
l What is it good for?
l Turn goals into ac&on
l Case studies
l Ge9ng started
l Discussion
DEFINITIONS
WHAT IS IT GOOD FOR?
COMMUNITY ENGAGEMENT
Flickr: cambodia4kidsorg
CROWDSOURCING
Flickr: James Cridland & billypalooza
VALUE ADD
Flickr: Hamed Saber & jimmcclarty
COMMUNITY VS CROWD
Flickr: acme
COMMUNITY & CROWD
Flickr: mrsmaxspix
ELEMENTS OF ENGAGEMENT
TIME
Flickr: joelanman
ACTION
Flickr: juniorvelo
PEOPLE
Flickr: rileyroxx
TURN GOALS INTO ACTION
STRATEGY
Flickr: hikingartist
GOALS
DESIGNING FOR THE COMMUNITY
Flickr: winton
DESIGNING FOR THE CROWD
Flickr: mckaysavage
CASE STUDIES
GETTING STARTED
GET STARTED TODAY
l Who’s your community?
l What’s your &meline?
l What is your staff/organiza&onal capacity for suppor&ng engagement?
l What influence can the community or crowd make in your work?
DISCUSSION
DISCUSSION
l What are your current goals and projects that you want to engage the community or crowd with?
l Are you looking to run a contest?
l Have you run a campaign or contest that you’d like to share?
THANKS AmySampleWard.org NTEN.org | SocialBySocial.com TwiNer: @AmyRSWard Email: [email protected]
JeaneNe Russell Director of Outreach [email protected] 406-‐880-‐jnet
