Webinar Benchmarks Report pre-webinar Best Days to Send...
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Attendees consume webinars in a variety of ways. On-demand only 35% Live and On-demand 5% Live only 60% pre-webinar benchmarks Best Days to Send Promotional Emails To get the full report, visit www.on24.com Thursday 22% Friday 12% Saturday/Sunday 5% Tuesday 21% Wednesday 23% Monday 16% webinar benchmarks Post-webinar benchmarks An excellent webinar captures attention. We’ve found — with the right combination of topic, content and interactivity — webinars hold an audience’s attention for nearly an hour. Average Viewing Time Webinars aren’t one-off events. They can engage over an extended period thanks to on-demand viewing. In fact, on-demand viewing is an increasingly popular choice among attendees, with 35 percent of all webinar views coming from on-demand only audiences. On-demand Viewing For all webinars, the average viewing time is 56.4 minutes. *Minutes Webinars aren’t one-off events. They can engage over an extended period thanks to on-demand viewing. 1 Attendees may prefer on-demand for its convenience factor, especially for those whose prior priorities and commitments prevent them from attending a webinar. 2 Prospects, clients and trainees may refer to on-demand webinars for additional context and information, consuming a series of events like consumers binge shows on Netflix. 3 Mobile platforms and increased bandwidth may make it more comfortable — and more convenient — to consume webinars on the go, such as during a commute. Integration of Engagement Tools Webinars enable marketers to drive engagement. They allow attendees to ask questions, respond to polls and surveys, chat with their peers and download relevant content and more. The most popular tool to drive audience interaction is the questions and answers widget. The Q&A tool is a direct line from prospects to sales and marketing to hosts and is a crucial element in an engaging webinar. The polling tool, too, saw a three-point jump, suggesting they’re gaining traction as a tool to measure interest and trends. Q&A 82% Polling 27% Social (any) 28% Surveys 32% Resources for Download 67% Group chat 7% Audiences engage with webinar tools. Webinar Benchmarks Report Promotional emails perform best during mid-week. Mid-week sandwiches itself between two days where employees are either getting warmed up for the working week or are preparing for the weekend. 2017 55* 2016 57* 2018 56* 2014 56* 2013 56* 2015 56* Jesse Dang Sr. Marketing Manager, Demand Generation, Twilio To get the full report, visit www.on24.com
Transcript of Webinar Benchmarks Report pre-webinar Best Days to Send...
Attendees consume webinars in a variety of ways.
On-demand only
35%
Live and On-demand
5%
Live only
60%
pre-webinar benchmarks
Best Days to Send Promotional Emails
To get the full report, visit www.on24.com
Thursday
22%
Friday
12%
Saturday/Sunday
5%
Tuesday
21%
Wednesday
23%
Monday
16%
webinar benchmarks
Post-webinar benchmarks
An excellent webinar captures attention. We’ve found — with the right combination of topic, content and interactivity — webinars hold an audience’s attention for nearly an hour.
Average Viewing Time
Webinars aren’t one-off events. They can engage over an extended period thanks to on-demand viewing. In fact, on-demand viewing is an increasingly popular choice among attendees, with 35 percent of all webinar views coming from on-demand only audiences.
On-demand Viewing
For all webinars, the average viewing time is 56.4 minutes. *Minutes
Webinars aren’t one-off events. They can engage over an extended period thanks to on-demand viewing.
1 Attendees may prefer on-demand for its convenience factor, especially for those whose prior priorities and commitments prevent them from attending a webinar.
2Prospects, clients and trainees may refer to on-demand webinars for additional context and information, consuming a series of events like consumers binge shows on Netflix.
3Mobile platforms and increased bandwidth may make it more comfortable — and more convenient — to consume webinars on the go, such as during a commute.
Integration of Engagement Tools
Webinars enable marketers to drive engagement. They allow attendees to ask questions, respond to polls and surveys, chat with their peers and download relevant content and more.
The most popular tool to drive audience interaction is the questions and answers widget. The Q&A tool is a direct line from prospects to sales and marketing to hosts and is a crucial element in an engaging webinar. The polling tool, too, saw a three-point jump, suggesting they’re gaining traction as a tool to measure interest and trends.
Q&A
82%
Polling
27%
Social (any)
28%
Surveys
32%
Resources for Download
67%
Group chat
7%
Audiences engage with webinar tools.
Webinar Benchmarks Report
Promotional emails perform best during mid-week.
Mid-week sandwiches itself between two days where employees are either getting warmed up for the working week or are preparing for the weekend.
2017
55*
2016
57*
2018
56*
2014
56*
2013
56*
2015
56*
Jesse DangSr. Marketing Manager, Demand Generation,Twilio
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To get the full report, visit www.on24.com
