1. SAM DAVIES @stdavies @zoobertraining@tomorrow_people

2. AGENDA The Changing Landscape The Buying Process The Inbound Approach Yeah, and. Questions 3. SEARCH IS CHANGING 4. SOCIAL NETWORKSARE HERE 5. Google Trends: advertising18/ 07/ 2011 18:54 Google Trends: telem arketing18/ 0 alistair.norman@tomorrow-people.com | Sign out alistair.norman@tomorrow- Google Trends: ex hibitions advertising people.com | Sign out Search Trends Tip: Use commas to compare multiple searchtelem arketing alistair.norman@tomorroterms. Search Trendspeople.com | Sign o Tip: Use commas to compare multiple searchSearches WebsitesAll regionsAll yearsterms. ex hibitions- Scale is based on the average worldwide traffic of advertising in all years. Learn moreSearches WebsitesAll regions Search Trends All years- An improvement to our geographical assignment was applied retroactively from 1/1/2011. Learn moreTip: Use commas to compare multiple search - Scale is based on the average worldwide traffic of telemarketing in all years. Learn moreterms.advertising1.00 - An improvement to our geographical assignment was applied retroactively from 1/1/2011. Learn more Searches Websites All regionsAll yearsEven Google isnt immune to advertising slump telemarketing 1.00Globe and Mail - Febis1based on the average worldwide traffic of exhibitions in all years. Learn more 2008 - ScaleA chronology -of events leading to Microsoft and Yahoos Web advertising deal million over telemarketing An improvement to our geographical assignment was applied$5.3 DirecTV fined retroactively from 1/1/2011. Learn more EETimes.com - Dec 13 2005Chicago Tribune - Jul 29 2009exhibitions 1.00 Two Montreal companies cited for telemarketing fraudAOL, free from Time Warner, posts 4Q profit despite slide in subscriber, advertising revenue Vancouver Sun - May 20 2008 BooWinnipeg Free Press - Feb 3 2010 SeaWarranty robo-call telemarketing companies sued by FTCcomScore Announces Acquisition of ARSgroup, Advertising Research Company That Enables theSan Francisco Chronicle - May 14 2009NotWorlds Great Brands to Optimize Advertising Messages ChiCNNMoney.com - Feb 10 2010FTC to ban most telemarketing robocalls Sept. 1USA Today - Aug 27 2009PreAhead of the Bell: Lamar Advertising upgradedadvertising MarSan Jose Mercury News - Feb 23 2010 Ex-US Fidelis owners reach settlement in 11 states that bars thLos Angeles Times - Nov 8 2010 GRLeBron James and the era of confessional advertising Huf telemarketingToronto Star - Oct 28 20102 executives admit auto-service telemarketing scamRank byadvertisingWashington Post - Dec 14 2010CNMore news results TorMore news results exhibitions RegionsCities Rank by Languagestelemarketing JuvSouthJohannesburg,Regions1. English CitiesLanguagesSIm 1. 1.Africa South Africa1. Greece2. IndonesianSao 1. Greek Mor 2. India 2. Mumbai, India Rank byex hibitions 1. Paulo,2. Brazil3. RomanianBrazil2. PortugueseUnited New Delhi, Regions CitiesLanguages3.3. Philippines 4. Dutch 3. Swedish 3. Arab IndiaRio De United Bletchley, 1. EnglishEmirates4. Mexico5. Italian2. Janeiro,1. Arab 4. Danish1. United New York,Brazil 2. Greek4. Emirates KingdomNewNY, USA5. Sweden6. Chinese 5. Spanish 4.Zealand Athens,United Brentford, 3. Dutch Sydney, 3. 2.5.6. Spain 7. GermanGreece6. English 6. WEBSITE VISITORSLEADS / ENQUIRIESCUSTOMERS 7. Our INBOUND approach 8. PERSONAS COMPETITORSKEYWORDS RESEARCH 9. Double website traffic in 1 month (2,000 to4,000) . Generated 250 leads (downloads) & 2 newcustomers in the 3rd week. 10. Lead NURTURINGAWARENESSCONSIDERATION DECISION 11. VISITORS PER CHANNEL 12. A better understanding of how an organisation should structure their overall digital marketing strategy and, in particular, how social media can play a key role within that strategy. Jeremy Butler Qdos Consulting The training was delivered brilliantly and I got so much information that I can start applying straight away for my company. Very interesting and I would recommend it to anyone. Mark Walsh Apprentice AcademyI have developed a clearer picture of what wecan do as an organisation to improve our useof technology in marketing. There have been awhole range of practical things to take away. Itcovered a broad scope succinctly Sally Lucas CWT 13. FURTHER RESOURCES 14. Your Company Present StateAverage Sales Price Future State4,000Website VisitsWebsite Visits80,00010-12 PeopleIncreased ConversionAWARENESSLeads Leads 8,000Increased Conversion) CONSIDERATION No. Of SalesNo. Of Sales 4,500Sales Value DECISION Sales Value tration you will be in more detail and whatssment to be carried outApprox. Investment Return On Investmentpleted within 2 weeks and 15. Your Company Present StateAverage Sales Price Future State4,000Website VisitsWebsite Visits80,000100,00010-12 PeopleIncreased ConversionAWARENESSLeads Leads 8,000 15,000Increased Conversion) CONSIDERATION No. Of SalesNo. Of Sales 2,0005,000Sales Value DECISION Sales Value tration you will be in more detail and whatssment to be carried outApprox. Investment Return On Investmentpleted within 2 weeks and 16. THANK YOU SAM DAVIESsam@zoobertraining.co.uk@zoobertraining @stdavies 17. LETS CHAT