Webinar 4: The Top 10 Things Investors Look For In A Project
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Transcript of Webinar 4: The Top 10 Things Investors Look For In A Project
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• Understand the mind of the investor
• What to emphasize
• How to approach the investor
• Available investment sources
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• What is the enterprise -‐ Product, where , how
• Value proposi0on – Main promise to customer
• Need for this business to exist – Who needs it
• External valida0on – How passionate is the customer
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• Who owns the business – Resumés/QualificaDons
• What level of exper0se -‐ Track record
• Network – Industry connecDons
• Integrity – Trustworthiness/Financial track record
• Emo0onal skill – Leadership, coachable
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• General Picture -‐ descripDon of business in one sentence.
• Complete descrip0on of business – What problem will
it solve/why customers will purchase.
• Market issues – Problems/OpportuniDes
• Clarity – Compelling/clear understanding of business space
• Well wriCen – No thesis, but avoid unDdiness
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• Risk – What will Principals lose if business fails
• Time – Full Dme/ Part Dme level of
involvement
• Partnering – How much ownership to be
shared with partner
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• Produc0on – How, who, where
• Sustainability – Shared experDse, succession plan, conDngency plan, momentum
• Accoun0ng – Integrity of informaDon, audit trails
• Compliance – Legal, regulatory
• Vision – Alignment, flexibility
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• Financing
• InvesDng
• OperaDng
• RealisDc – Hockey sDck graph
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• Angels / Super Angels
• Venture Capitalist
• Financial Ins0tu0ons
• Government
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Provide business assistance:
• Emphasis on market and finance issues
• Money to set up and grow
• AcDve role in strategy and decisions
• Network of contacts for promoDon and expansion
• Wants high return on exit
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• Emphasize both market and finance issues • Seed funding • Equity parDcipaDon • Working capital
• Growth funding • High return on exit
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• Stress financial aspects of the proposal • LiVle emphasis to market, entrepreneur or other issues
• High collateral demand • Minimal risk taking • ConDnuous funding • No exit • No ownership
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• Policy driven
• Job creaDon
• NaDonal development
• Minimal oversight
• Minimal direct involvement
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Interna0onal finance Corpora0on (IFC)
Na0onal Entrepreneurship company (NEDCO)
Caribbean Angel Investment Network
Venture Capitalists – Caribbeaninvestment
Network.com
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• Understand the mind of the investor
• What to emphasize
• How to approach the investor
• Available investment sources