20112011 IS THE YEAR TO ADD MOBILE IS THE YEAR TO ADD MOBILE

Guide to concocting a good mobile marketing mix!

Mobile Webinar I – brought to you by

Key Points

• Why 2011 is the year to add mobile to your marketing mix

• How business owners can use mobile to initiate and create customer relationships

Mobile Marketplace StatisticsMobile Marketplace Statistics

• Let's look at what's happening in IT--

Cloud Computing on the RiseCloud Computing on the Rise

Small businesses are generating the bulk of this growth, in large part because the next generation of businesses understands The Cloud. They are the Facebook™ generation.

They understand that business happens in real-time and cloud computing gives companies that speed.

Excerpt from: http://www.mobilemarketer.com/cms/opinion/columns/8870.html

ScenarioScenario

Now, with an iPad/iPhone combination double entry is completely eliminated, as everything can be beamed directly to a company database in The Cloud in real-time.

Teams are able to handle contracts, send invoices, track time and update client information seconds

after a meeting.

What is prompting this?...What is prompting this?...

On-the-go mobile On-the-go mobile devices are!devices are!

The cost of acquiring mobile devices has decreased; increasing accessibility.

Infrastructure to handle data transfer, etc. has matured.

Top reasons to consider mobile marketing Top reasons to consider mobile marketing NOWNOW

Mobile is Intimate

100% Trackable

Response is Immediate

Reach is Unmatched

Top reasons to consider mobile marketing Top reasons to consider mobile marketing NOWNOW

1. Your customers most likely own and use mobile devices.2. Mobile data usage keeps rising.3. Mobile Internet usage is taking off.4. Smartphone penetration is increasing.

5. Smartphone competition is expanding the audience that can access rich content.

6. Mobile is designed to be the most integrated marketing medium the world has ever known.

7. Mobile is great for branding.8. Mobile marketing is versatile.

Mobile device usage on the rise!

More smartphones than PCs

E=estimated

Smart phone connectionsSmart phone connections

Some Statistics:The biggest categories of non-data usage for mobile phones are photographs and text messages according to Pew Research.

What What people people

are doing are doing on their on their devices.devices.

Smartphone UsageSmartphone Usage

User habits are forming and becoming mainstream.

Here’s a fact--almost 7 out of 10 shoppers check the store’s website while they’re in the retail establishment! (ForeSee)

Go ahead and take a picture of this QR code!

The competition is just a click away even when a customer is physically in

your store!

Think of how YOU shop.

Social media usage on mobile devices continues to grow with 49.4 million users projected in 2011; a 27% increase from 2010 according to eMarketer.

And wherever you customers are, you NEED to be!

This type of marketing is perfect for any organization that needs to communicate quickly to their member base.

It can be organizations, it can be parties, events, concerts, sports events….

Or any business that has specials, meetings, emergency notifications, appointment setting, and much much more...

Who is this perfect for?

MM Strategies to implement MM Strategies to implement NOWNOW

1. Your customers must be able to find you.

2. Social media interaction.

3. Location-based marketing.

4. Mobile commerce.

More MM Strategies to considerMore MM Strategies to consider

5. Text Messaging – with customer relationship management tools included.

6. Applications – free so they can be shared.

7. Mobile advertising -- still new.

8. Mobile prepared site -- easy to view on mobile devices.

Example Case StudyExample Case Study

InitiateInitiate

Go where your customers are.

Engage your prospective customer--> use various offline and social media marketing strategies to build trust, relationship and loyalty.

Have customers come to youHave customers come to you

Reach passersby through proximity marketing.

Create coupons, games, and applications for customers to use.

Did you know that 46% of those surveyed expressed willingness to use mobile coupons according to Zoomerang’s October 2010 research for HipCricket—more than double the amount from last year.

Reach passersby through proximity marketing.

Reach out to customersReach out to customers

Sample CouponsSample Coupons

Mobile AppsMobile Apps

Maintaining Good Relations!Maintaining Good Relations!

When customers are at a point-of-sale get them on your loyalty program, then maintain

ongoing relationship using autoresponder tools.

Do YOU Have A Nice Place To Visit?

A mobile-ready site prepared with a single purpose--DRIVE customers to perform a specific action:

call, text, download, use coupon, watch video.

A mobile-ready site prepared with a single purpose--DRIVE customers to perform a specific action:

call, text, download, use coupon, watch video.

Go see what your site looks like.Checkerhttp://validator.w3.org/mobile/

Case Study 1-PreparationCase Study 1-PreparationTarget your audienceFans of “sport”, “brand”, etc.

Call-to-actionWin a ?trip to the ?Finals in ?City, including a pair of tickets to a ?

Finals game, roundtrip airfare and hotel accommodations.

Use Common short code and keywordsText “FINALS” to “#####”

Bounce-back messageThanks for entering the YOUR COMPANY giveaway! We will contact

winner of the contest. Good luck! Message & data rates may apply. Text “STOP” 2 end.

http://www.mobilemarketer.com/cms/resources/case-studies/8891.html

Case Study 1-Process/ResultsCase Study 1-Process/ResultsTacticsWin a trip for two to REALLY VALUABLE OFFER.Leading up to the giveaway, promote contest heavily through a

number of promotional vehicles, including on-air promos, live talent reads, station newsletters, social media and Web site exposure.

Listeners tune into LOCAL radio/TV Shows, on SPECIFIC DAY, to get a special SMS keyword—“Finals”—give 10 minutes to text it in to short code.

After 10 minutes, tally total entries for this text-to-win contest.

ResultsThis strategy was completed for a national sports team and

garnered 10,154 total entries and 4,220 unique entries.

http://www.mobilemarketer.com/cms/resources/case-studies/8891.html

RecapRecap1. 2011 is the year to add mobile to your

marketing mix because the market has matured and will peak this year; studies are providing a gage and demonstrating a tremendous growth pattern.

2. Business owners can use proven mobile marketing models to initiate and create customer relationships using the 8 strategies presented.

Next StepsNext Steps

1. Assess your current marketing2. Add mobile marketing into the mix3. Grow your fan base!4. Stay in Touch

What is the simplest way to get started?

SMS Texting, QR codes, coupons

TEXT “startup" to 72727 today for free report on creating your personalized mobile marketing

mix